2. Companies large and small are constantly seeking creative,
high return strategies to increase visibility on the Internet.
The quest for a high ranking position seems to be a never
ending process. With most people there seems to be an
endless search for the one answer on how to drive traffic
to their website and turn those visitors into buyers.
3. There are countless methods to increase your visibility and
revenues. Some are tremendously effective while others
are a complete waste of time and money. Some require an
extremely high financial investment while others require
no money, just an investment of time. The goal of any
company is to convert website visitors into buyers. Before
you can do this, you must create a value for them.
4. The first method starts with becoming a resource before
you are a vendor. This means creating credibility with your
potential buyers before you ever ask for the sale. Hands
down, one of the best ways to accomplish this is by
offering something of high perceived value at no cost to
visitors from your website. This could be a white paper, a
content driven report, a how-to MP3 file, or an invitation
to sign up for a seminar or business briefing.
5. In order to access the information or sign up for the
seminar, have your visitors leave their contact
information. It can be simply a name and email address or
full contact information. The visitor will receive your free
product and you will have gained a new contact.
6.
7. One of the most cost-effective strategies to drive qualified
traffic to your site(s) is through article writing and
distribution to forums, discussion groups and Ezines that
are specific to your market.
8.
9. A second effective method to drive traffic to websites is
with solo ads in specific locations. Rather than trying to
sell something in the solo ad, offer your free resources by
giving a description of the item with a link back to where
they can download or register.
10. Solo ads are very cost-effective and work well when
placed in the right publications and sites. Again, it is based
on knowing your market rather than randomly placing an
ad and hoping for a result.
11. A third effective method in generating site traffic is to
participate in Joint Venture (JV) Campaigns. In JV
Campaigns, one person sells a product and dozens of other
people offer a valuable bonus product with the purchase.
12. Basically, a bonus eProduct is offered as an incentive to
buy another eProduct, book, product or service. With this
type of campaign each JV Partner agrees to send a
message to their readers about the campaign.
13. In order to have access to the bonus product, customers
visit a landing page where there is a description of the
bonus as well as a place to leave a name and email
address in order to get the bonus.
14. The cost is minimal and yet the market reach is incredible,
often exceeding millions. Only participate in JV campaigns
with people who are reputable and their product fits with
your market or message.
15. Regardless of which strategy you use to gain opt-in
subscribers you must make sure your backend marketing
systems are in place. Many businesses fail to utilize the
power of Internet marketing to the fullest potential
because they have no backend marketing systems. To not
do this is a waste of time, money and energy.
16. By keeping in touch with current and potential customers
you build trust and name recognition. You will be
recognized as a resource before you are a vendor, putting
you miles ahead of the competition.