One upon a time I worked and this is an example of how I managed to introduce my proposal to universities and consultancies.

1. Andrea Cocchi (Ver.01) Newcastle University Business School, Citywall, Citygate, St James Boulevard, Newcastle upon Tyne, NE1 4JH, andrea.cocchi@newcastle.ac.uk Business Model Innovation in ManufacturingPiacenza, 21/07/2010

2. Selling Points Piacenza, 21/07/2010 Andrea Cocchi - Newcastle University Business School 2 RELEVANCE: The reshaping of manufacturing sectors is an European (Global) issue/topic … PROBLEM !!! IMPACT: Tooling Machine Sector is fragmented, demand leaded and territorial dependent (high impact on employment, export and value added) DYNAMIC: Big firms express sophisticated demand (selection), lead the competition (off-shoring/outsourcing) OPPORTUNITY: NBM Innovation (technology focused, service based, strategically consistent)

3. Basic Ideas Piacenza, 21/07/2010 Andrea Cocchi - Newcastle University Business School 3 SCOPE: MULTI SECTORAL & MULTI COUNTRY BUT SPECIFIC TECHNOLOGY FOCUS: SERVICES, MECHANIC ENGINEERING, SUPPLY CHAINS TECHNOLOGIES: TOOLING MACHINES, PRODUCTION SYSTEMS, ICT APPLICATION: MANUFACTURING

4. Aims Piacenza, 21/07/2010 Andrea Cocchi - Newcastle University Business School 4 Explore possible synergies between Universities, Applied Research and Consultancy Promote the application of specific NBM for manufacturing sectors ... Defining processes and procedures Identify Critical Points and Bottlenecks hampering the adoptions Specificities Clear division of roles and tasks Building synergies and foster cooperation Sharing Aims and Objectives

5. Aims Outcomes Piacenza, 21/07/2010 Andrea Cocchi - Newcastle University Business School Synergies between Universities, Applied Research and Consultancy Application of specific NBM to Specific Sectors Definition of Processes (Critical Points and Bottlenecks) Specialised Applied research platform: technological and service oriented solutions SpecificPractical Knowledge Experience in delivering NBM innovation (services & technology) 5 Expected Results

6. Final (personal) Considerations Piacenza, 21/07/2010 Andrea Cocchi - Newcastle University Business School 6 Technology Platforms are mainly focused on technology, leaded by big players and university clusters (funding opportunity and big projects) R&D is important but … what about innovation with a clear, measurable IMPACT ??? POSSIBLE CLIENTS: Big Firms - in need to define a clear strategy for managing critical steps of the supply chain Clusters of SMEs - looking for a doable strategy to upkeep their position in the Supply Chain European, National and Regional Gov.: aiming at steering the innovation process with specific outcomes (i.e. unemployment, delocalisation …)

7. Thank You