This strategic initiative was introduced to LinkedIn in 2012 after they acquired Slideshare, but was ignored . In 2015 LinkedIn had to buy lynda.com for speculative $1.5Bln price. But it is too late. There are around 55 e-Learning platforms already on market, including Amazon

1. Toronto / Version: 2.4 / Release: January 2012 / Update: April 2016
e-LEARNING
PLATFORM

2. e-Learning Platform
 What would be next step for Slideshare business?
 Which product can generate new revenue?
 How to make organic transformation?
Strategic Questions

3. Evolution
SHARE
Slides
BROADCAST
Slidecast
TEACH
Classes
2006 2011 NEXT

4. e-Learning Platform
Marketplace for paid e-Learning services
Conferences Paid access to materials
Trainings Virtual classes
Lectures Paid education
Content Paid presentations
E-store Other services

5. Visualization (example)
Educational Platform
LECTIONS
CONFERENCES
TRAINING
How to grow plants
Author: Soap Creative
30 Min Views: 1132
$10
Start your Business
University of Toronto
22 Min Views: 413
$54
Build Strategy
Consulting Company
82 Min Views: 114
$133
MS Office
IT Expert
12 Min Views: 11321
$5
Business Model
Toronto, 2012
12 Presentations
$10
Marketing in Web
New York, 2012
22 Presentations
$15
Tourism 2012
Paris, 2012
8 Presentations
$25
Movie industry
LA, 2012
38 Presentations
$122
Game Development
Diploma
4 Classes
$1900
App programming
Certificate
12 Classes
$3700
Oratorship
Recommendation
2 Classes
$1200
Youtube masterclass
Certificate
4 Classes
$110

6. Platform
 Marketplace
 Billing
 CRM
 Analytics
 Marketing
Corporate sites
Integrated
Personal sites
Widget
APP & SERVICES STORE
Quizzes Evaluation
Tools &
Features
Own and third parties

7. Market Opportunity
e-learning sites page views
www.wiziq.com 8.000.000
www.mindflash.com 600.000
www.opensesame.com 300.000
www.sparkeo.com 100.000
2015 Global
e-Learning Market
US$ 107 Bln
2011-2016 Worldwide Self-paced eLearning
Five-year Growth Rates by Region

8. Go-To-Market Strategy
1. Partnership with conference owner to public all
presentation on Slideshare
2. Invite professors to publish their classes
3. Invites business book writers to publish coach
presentations

9. Updates 2016
2012 Jan
This proposal has been sent to Slideshare and was
completely ignored
2012 May
Slideshare has been acquired by LinkedIN
There was no any development since
2015 Apr
LinkedIN emergency acquires Lynda.com for
speculative price
But it is too late: 55+ e-learning platforms on market
2016 Amazon launches the e-Learning platform
+ = $1.5 Bln.

10. Ivano
Ph.D., MBA
E-mail: ivanoceo@gmail.com
Skype: ishmelev
• Strategy of innovations
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