IDENTITY AND REPUTATIONMANAGEMENT The new global scenario
Changes in business models A business model describes the rationale of how an organization creates, delivers and captures value (economic, social or other forms of value). The process of business model construction is part of business strategy. Discuss in group and think of examples of old business models and new business models.
New modelsOld business principles do not work in the new economy. Discuss: What were the old business principles and is it true they don’t work today?
Transformations in business Technology, basically information and communication technology, has transformed the way business is carried out. Successful businesses require: New business environment Technological updates Building capacities, attracting the best people, developing leaders Effective knowledge management Going global
10 New Business Models in 2010 — A Primer on Innovation http://scholarlykitchen.sspnet.org/2011/01/10/10-new- business-models-in-2010-a-great-primer-on-innovation/
Examples of Business Model Innovations Magazines look for online collaborators. Healthcare organizations implement electronic health records to share patient data to health providers. Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers perceptions and share it with brand managers.
Business model innovation — often enabled by new technology platforms — isnt new. It was the driver of dramatic growth for such companies as Dell, FedEx, and Wal-Mart. In the late 1990s the dot-com boom made every organization look at the potential for online presence and examine its business model.
But everything is going faster with the social networks, such as Facebook, mobile (smart phones) and iPads.
New business models in Peru Search the Internet to find new business models in Peru. Present to class.
Discuss How are the new business models influencing the way corporate image and reputation are/should be managed today?