1. IDENTITY AND
REPUTATION
MANAGEMENT
The new global scenario

2. Changes in business models
 A business model describes the rationale of how an
organization creates, delivers and captures value
(economic, social or other forms of value).
 The process of business model construction is part of
business strategy.
 Discuss in group and think of examples of old business
models and new business models.

3. New models
Old business principles do not work in the new economy.
Discuss: What were the old business principles
and is it true they don’t work today?

4. Transformations in business
 Technology, basically information and communication
technology, has transformed the way business is
carried out.
 Successful businesses require:
 New business environment
 Technological updates
 Building capacities, attracting the best people, developing
leaders
 Effective knowledge management
 Going global

5.  10 New Business Models in 2010 — A Primer
on Innovation
 http://scholarlykitchen.sspnet.org/2011/01/10/10-new-
business-models-in-2010-a-great-primer-on-innovation/

6. Examples of Business Model
Innovations
 Magazines look for online collaborators.
 Healthcare organizations implement electronic health
records to share patient data to health providers.
 Consumer packaged goods manufacturers are
monitoring social media to get real-time information on
their customers' perceptions and share it with brand
managers.

7.  Business model innovation — often enabled by new
technology platforms — isn't new.
 It was the driver of dramatic growth for such companies
as Dell, FedEx, and Wal-Mart.
 In the late 1990s the dot-com boom made every
organization look at the potential for online presence
and examine its business model.

8.  But everything is going faster with the social networks,
such as Facebook, mobile (smart phones) and iPads.

9. New business models
in Peru
 Search the Internet to find new business models in
Peru.
 Present to class.

10. Discuss
 How are the new business models influencing the way
corporate image and reputation are/should be
managed today?

11.  Sources:
 'The Business Model: Theoretical Roots, Recent Developments, and Future
Research', C. Zott, R. Amit, & L.Massa., WP-862, IESE, June, 2010 - revised
September 2010.
 10 New Business Models in 2010 — A Primer
on Innovationhttp://scholarlykitchen.sspnet.org/2011/01/10/10-new-business-
models-in-2010-a-great-primer-on-innovation/
 Business Model Innovation Through Process Change, by Brad Power,
http://blogs.hbr.org/cs/2012/08/business_model_innovation_thro.html

 © Inés Scudellari 2012