Upc class 2 identity and reputation management

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Upc class 2 identity and reputation management

  1. 1. IDENTITY AND REPUTATIONMANAGEMENT The new global scenario
  2. 2. Changes in business models A business model describes the rationale of how an organization creates, delivers and captures value (economic, social or other forms of value). The process of business model construction is part of business strategy.  Discuss in group and think of examples of old business models and new business models.
  3. 3. New modelsOld business principles do not work in the new economy. Discuss: What were the old business principles and is it true they don’t work today?
  4. 4. Transformations in business Technology, basically information and communication technology, has transformed the way business is carried out. Successful businesses require:  New business environment  Technological updates  Building capacities, attracting the best people, developing leaders  Effective knowledge management  Going global
  5. 5.  10 New Business Models in 2010 — A Primer on Innovation http://scholarlykitchen.sspnet.org/2011/01/10/10-new- business-models-in-2010-a-great-primer-on-innovation/
  6. 6. Examples of Business Model Innovations Magazines look for online collaborators. Healthcare organizations implement electronic health records to share patient data to health providers. Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers perceptions and share it with brand managers.
  7. 7.  Business model innovation — often enabled by new technology platforms — isnt new. It was the driver of dramatic growth for such companies as Dell, FedEx, and Wal-Mart. In the late 1990s the dot-com boom made every organization look at the potential for online presence and examine its business model.
  8. 8.  But everything is going faster with the social networks, such as Facebook, mobile (smart phones) and iPads.
  9. 9. New business models in Peru Search the Internet to find new business models in Peru. Present to class.
  10. 10. Discuss How are the new business models influencing the way corporate image and reputation are/should be managed today?
  11. 11.  Sources: The Business Model: Theoretical Roots, Recent Developments, and Future Research, C. Zott, R. Amit, & L.Massa., WP-862, IESE, June, 2010 - revised September 2010. 10 New Business Models in 2010 — A Primer on Innovationhttp://scholarlykitchen.sspnet.org/2011/01/10/10-new-business- models-in-2010-a-great-primer-on-innovation/ Business Model Innovation Through Process Change, by Brad Power, http://blogs.hbr.org/cs/2012/08/business_model_innovation_thro.html © Inés Scudellari 2012

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