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Performed by
Iqram Hussain
We can distinguish shopping stores with some
 criteria.
 Air-conditioned malls and non- Air-
 conditioned malls
 Brand stores and non brand stores
 Mall store and street shop
 Real shopping and Online shopping.
Bashundhara City, a shopping mall             New Market is a commercial shopping
located in Dhaka, Bangladesh is 21            market in north of Dhaka constructed in
stories tall and has space for 2,500          1952 has 440 shops and a triangular
retail stores and cafeterias The fully air-   lawn at the center high arched entry
conditioned shopping mall with rooftop        gates on three sides. There were spaces
gardens is considered a modern symbol         for 440 shops and a triangular lawn at
of the emerging city of Dhaka.                the center.
Deshi Dosh is a common brand store
platform shared by ten of the most
popular design stores in Bangladesh,
which showcase exclusive Bangladeshi     There are a lot of local
fabrics and designs. Located on
Basundhara City Shopping Complex,        store with a good quality
Dhaka. Deshi Dosh takes up a space of
23,000 square feet at one of the         product throughout the
corners. Brand products of Shada Kalo,
Rong, Kay Kraft, Nipun, Probartona,      city.
Anjans, Deshal, Bibiyana, Banglar Mela
and Nogordola cover an equal space.
Shopping malls are excellence         Shops in street and footpath is
place for high quality shopping and   great place for low price shopping
ensures customer satisfaction for     for middle class and lower class
high and middle class society.        families.
Real shopping involves going to   Now-a-days, online shopping
store physically, choice and      system has been established
decide in store is the most       where customer choice product
common practice in past and       via online watching image or
present decades. Most people      video, order them in internet
prefer this as a great way of     and finally receive the product
shopping.                         in hand after ensuring payment.
Before entering store

                         Deshi Dosh is reputed
                         brand store. So I have
                         plan to visit that store.
                         Nice decoration attracts
                         me.
Deshi Dosh, Basundrada    Nice and big sign draws
City, Dhaka              me to store.
                         I felt pretty entering
                         store .
                          Store outlook made me
                         confident that it would
                         be nice place of
                         shopping experience.
Environment                Personnel

Inside store, shopping     Salesman contact just
environment was            entering the store.
excellent with large       Male and female
space, nice smell, no-     salesman.
noise.                     Salesman dressed up
                           their identical uniform.
Bright lighting,
                           A salesman for every 2-3
confortable room
                           customers.
temperature.
                            Nice behavior with all
Proper security and        class of people.
sufficient cash register
booths.
Not overcrowded.
Tiles and clean floor
Products                  Customers

                          Customers with their
Products are displayed    companion.
well organized.           10-15 minutes stay in
Sufficient display of     store.
products.                 Purchase at least
Classified according to   product
                          Good sign of
age, sex, type.
                          satisfaction among
Trial room                customers.
Creativity(Observation Lab)
Creativity(Observation Lab)

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Creativity(Observation Lab)

  • 2. We can distinguish shopping stores with some criteria. Air-conditioned malls and non- Air- conditioned malls Brand stores and non brand stores Mall store and street shop Real shopping and Online shopping.
  • 3. Bashundhara City, a shopping mall New Market is a commercial shopping located in Dhaka, Bangladesh is 21 market in north of Dhaka constructed in stories tall and has space for 2,500 1952 has 440 shops and a triangular retail stores and cafeterias The fully air- lawn at the center high arched entry conditioned shopping mall with rooftop gates on three sides. There were spaces gardens is considered a modern symbol for 440 shops and a triangular lawn at of the emerging city of Dhaka. the center.
  • 4. Deshi Dosh is a common brand store platform shared by ten of the most popular design stores in Bangladesh, which showcase exclusive Bangladeshi There are a lot of local fabrics and designs. Located on Basundhara City Shopping Complex, store with a good quality Dhaka. Deshi Dosh takes up a space of 23,000 square feet at one of the product throughout the corners. Brand products of Shada Kalo, Rong, Kay Kraft, Nipun, Probartona, city. Anjans, Deshal, Bibiyana, Banglar Mela and Nogordola cover an equal space.
  • 5. Shopping malls are excellence Shops in street and footpath is place for high quality shopping and great place for low price shopping ensures customer satisfaction for for middle class and lower class high and middle class society. families.
  • 6. Real shopping involves going to Now-a-days, online shopping store physically, choice and system has been established decide in store is the most where customer choice product common practice in past and via online watching image or present decades. Most people video, order them in internet prefer this as a great way of and finally receive the product shopping. in hand after ensuring payment.
  • 7. Before entering store Deshi Dosh is reputed brand store. So I have plan to visit that store. Nice decoration attracts me. Deshi Dosh, Basundrada Nice and big sign draws City, Dhaka me to store. I felt pretty entering store . Store outlook made me confident that it would be nice place of shopping experience.
  • 8. Environment Personnel Inside store, shopping Salesman contact just environment was entering the store. excellent with large Male and female space, nice smell, no- salesman. noise. Salesman dressed up their identical uniform. Bright lighting, A salesman for every 2-3 confortable room customers. temperature. Nice behavior with all Proper security and class of people. sufficient cash register booths. Not overcrowded. Tiles and clean floor
  • 9. Products Customers Customers with their Products are displayed companion. well organized. 10-15 minutes stay in Sufficient display of store. products. Purchase at least Classified according to product Good sign of age, sex, type. satisfaction among Trial room customers.