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Social Media Strategy for Ecommerce

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iProspect Canada
iProspect Canada

The document provides a social media strategy for an ecommerce salon. It discusses using search engine optimization and social media platforms like Facebook, blogs, and social news sites to drive traffic, increase engagement, and support marketing goals. Specific tactics covered include keyword research, on-site and off-site SEO, content strategy, social profiles, Facebook pages and ads, social contests, and a case study on a successful Facebook campaign.

Business
1 of 58
Social Media Strategy for Ecommerce ,[object Object]
BONJOUR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SALON ECOM MONTREAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO & Social Media
WHY SEARCH IS THE #1 ROI DRIVER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source : IAB 2010 & Comscore 2009.
FORECAST : US INTERACTIVE SPEND FROM 2009 – 2014 ,[object Object],Source : Forrester ’ s Interactive Advertising Models, 4/09 and 10/08 (US only) .
SEO SEEN AS MOST EFFECTIVE IN GENERATING CONVERSIONS ,[object Object],Most effective digital marketing tools for generating conversations Source: © C opyright FORBES 2009
SEO & PPC ARE THE MOST EFFECTIVE TACTICS WHEN IT COMES TO RESULT ACHIEVEMENT ,[object Object],Results vs. expectations for digital marketing compaigns Source: © C opyright FORBES 2009
“ Intentional ” Targeting
SEARCH BEHAVIOUR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO “101” ,[object Object],[object Object],[object Object],[object Object],INDEXATION + RELEVANCY + POPULARITY
SEARCH ENGINE OPTIMIZATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
keyword research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Why ,[object Object],[object Object],How Deliverables
keyword research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OnSITE SEO ,[object Object],[object Object],[object Object],[object Object],[object Object]
OnSITE SEO ,[object Object],Page Titles – 65 Characters
OnSITE SEO ,[object Object],Meta Descriptions – 150 Characters
OnSITE SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OFFSITE SEO ,[object Object],[object Object],Source : SEOmoz Search Ranking Factors 2009
OFFSITE SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Why ,[object Object],How Deliverables
Social Media for SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Content Strategy
SOCIAL CONTENT STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL CONTENT STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL CONTENT STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIALIZE PRODUCT PAGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIALIZED CONTENT ON PRODUCT PAGES ,[object Object],SHARABLE ELEMENTS OF PRODUCT PAGES PRODUCT ITSELF
SOCIALIZED CONTENT ON PRODUCT PAGES ,[object Object],SHARABLE ELEMENTS OF PRODUCT PAGES PRODUCT DESCRIPTION
SOCIALIZED CONTENT ON PRODUCT PAGES ,[object Object],SHARABLE ELEMENTS OF PRODUCT PAGES PRODUCT REVIEWS
SOCIALIZED CONTENT ON PRODUCT PAGES ,[object Object],SHARABLE ELEMENTS OF PRODUCT PAGES Product Images & Video
SOCIALIZED CONTENT ON PRODUCT PAGES ,[object Object],SHARABLE ELEMENTS OF PRODUCT PAGES PRICE Incredible Deals Group Buying
Socializing Product Pages
FACEBOOK CONNECT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK OPEN GRAPH ,[object Object],Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Location X X X X X Social Graph X X X X X More X X X X
FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs: Social Platforms
POWER OF BLOGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BLOG – SOCIAL PLATFORM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BLOG – SOCIAL PLATFORM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs: Now What?
SOCIAL NEW PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL NEWS PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL NEWS PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
acebook
FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK PAGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK PAGES ,[object Object],Welcome Splash Tab
FACEBOOK PAGES ,[object Object],Facebook Shopping
FACEBOOK PAGES ,[object Object],Facebook Shopping
FACEBOOK PAGES ,[object Object],Facebook Shopping
FACEBOOK ADS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK ADS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK ADS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA CONTESTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA CONTESTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA CONTESTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BUSINESS CASE: BOUCLAIR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Strategy for Ecommerce

Editor's Notes

  1. Signals from REAL HUMANS E asy to maintain The NEW Blog
  2. H ark back to SEO content on Product Pages Trust their friends before a random site UGC about YOUR products is being shared
  3. 250 words min people link to where they find the most info G et the Tweeted & Liked to rank better
  4. - Reviews good for ranking – e.g. Amazon
  5. S elling through volume People will share for a deal M ore of an expectation = new style of buying