Optimizing Your Site for Mobile Search

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In this session, we explore how to optimize a site for mobile search. Part 1: Mobile Search Opportunities - The ROI of SEO - Consumers & Their Mobiles - Mobile Search Trends Part 2: Optimizing for Mobile Search - SEO Basics - Local SEO - Mobile SEO Basic (Code, Content, and Design) - Mobile Site Tips (Plugins and Hacks) Mobile SEO Checklist

Technology Design

Mobile SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Search Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Search Trends ,[object Object],Source: Performics, 2011

Mobile Search Trends ,[object Object],32% Search More by Phone than by Computer Source: Performics, 2011

Mobile Search Trends ,[object Object],Nearly Half of Mobile Users Search 20+ Times/Month Source: Performics, 2011

Smartphone Search Trends ,[object Object],Source: Performics, 2011

Smartphone Search Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO “101” ,[object Object],[object Object],[object Object],[object Object],INDEXATION + RELEVANCY + POPULARITY

keyword research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Why ,[object Object],[object Object],How Deliverables

keyword research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OnSITE SEO ,[object Object],[object Object],[object Object],[object Object],[object Object]

OnSITE SEO ,[object Object],Page Titles – 65 Characters

OnSITE SEO ,[object Object],Meta Descriptions – 150 Characters

OnSITE SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OFFSITE SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Why ,[object Object],How Deliverables

OFFSITE SEO ,[object Object],[object Object],Source : SEOmoz Search Ranking Factors 2009

LOCAL SEO ,[object Object],[object Object],[object Object],[object Object],[object Object]

LOCAL SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LOCAL SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LOCAL SEO – MICRO FORMATS ,[object Object]

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MOBILE SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MOBILE SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MOBILE SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONTACT COORDINATES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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UNPRECEDENTED ORGANIC GROWTH. People trust recommendations from friends 7X more than traditional advertising. A referred customer has 16% higher lifetime value. Consumers around the world trust recommendations from friends and family, above all other forms of advertising. Consumers say friends and family are their top sources of brand awareness. Fully automated, Customizable and easy to run in-app referral system to boost your app installs and engagement. Encourage users to invite their friends via a large variety of popular invite providers like Whatsapp, Kik, Kakao etc besides Facebook and Twitter. Our smart links push metadata through the App Stores and right into the app to improve new user engagement. Using our smart links you can bundle any metadata (key-value pairs) inside individual invites which can later be retrieved when the invitee launches the app post install. This enables you to provide a custom experience to every individual. Personalizing the first app experience after install delivers a better user experience and increases your sign-up conversions. Our dashboard gives you powerful insights into which users are sharing your app and driving the most downloads.Track invite sent, clicked and accepted per invite provider and reward your users for successful invites. Our webhooks and referral data includes sender and receiver info, so you are in control on who to reward, when and how much (capping).

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