How to increase Pakistani Exports?

1. An Export
Strategy
That Delivers
 By Imran Owais Kazmi
 Chief Thinking Officer, Synergize Group
 imran.kazmi@synergize.org and www.synergize.org
 Cell +97150 5845962 and UK +44 750 9184690
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2. Objective
 You know your job best
 As a consultant, we offer advice to
boost your current level of
performance
 Through „out of the box‟ creative
ideas and suggestions
 That are „down to earth‟ and
implement able too
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3. Exports Challenges
 Bureaucracy
 No long term vision or strategy
 Foreign Buyers Needs
 Hunt for quality
 At the best price
 With reliability
 And availability
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4. And the answer is…
 Creating
 the RIGHT ENVIRONMENT
 Creating
 the RIGHT AWARENESS
 Creating
 the RIGHT TEAM to deliver
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5. Enabling Local Environment
 ORGANIZE
 Create the „EPB Exporters Club‟-a free of cost
service to enlist, update, organize, mobilize and
drive exporters
 RESEARCH!
 Research international buyers‟ needs and conduct
local awareness programs
 DEVELOP
 Offer consulting services to Exporters to improve
their management, marketing, HR and T&D on a
paid or free of cost as an incentive to big exporters
 Offer E Commerce and B2B selling tools to
exporters
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6. Help Desks that HELP!
 Talked about but not implemented with
zeal, rather with bureaucracy
 One help desk for Exporters to sort out all
their problems from CBR/MoC etc
registrations and issues to export related
issues
 Another for FOREIGN BUYERS who wish
to be guided about what can Pakistan
offer
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7. Local Awareness
 Theme
 Create enabling environment
 Promote the „Exporters Club‟ locally
 Create a portal of Pakistani
Exporters-WITH E COMMERCE FOR
DIRECT INTERNATIONAL SALES
 Promote the offer to local exporters
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8. International Awareness
 Theme
 Link local suppliers with international buyers
 Promote Pakistan with a USP (net selling)
 Print Strategy
 First tier: Go for high profile international
magazines „Economist‟, „WED‟, „WSJ‟,
„Times/Newsweek‟, „Fortune‟
 Second tier: Select local print media
 Net Strategy
 First tier: Use banners on Yahoo! MSN, Hotmail
and prime sites
 Second tier: Target banners on localized B2B
sites
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9. The Grand Promo
 Invite Top 10 buyers
 in Pakistan's key export areas with family‟s on
a government paid 3 day holiday/business trip
to Pakistan with true RED CARPET treatment
 Rename Pakistan‟s export zones
 in the names of great businessmen/innovators
of the world
 SITE becomes “Edison‟s Avenue”
 Korangi becomes “Levi‟s Zone”
 Invite company heads to „inaugurate‟ these
zones‟
 Use Pakistani Missions abroad to coordinate
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10. The end
 “It‟s not over till its over”
 We WILL get ahead of the
roadblocks
 All we need
 is a VISION that works for our
customers
 and a TEAM that BELIEVES
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