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Webinar: How to increase donations through your website (Chris Cocroft, Macmillan)
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Webinar: How to increase donations through your website (Chris Cocroft, Macmillan)

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    Webinar: How to increase donations through your website (Chris Cocroft, Macmillan) Webinar: How to increase donations through your website (Chris Cocroft, Macmillan) Presentation Transcript

    • How to increase donationsthrough your websiteChris CocroftDigital Project ManagerMacmillan Cancer Support
    • Website content
    • Brand identityHow you look and how you talk
    • Brand identityHow you look and how you talkLogoTypographyColoursSilhouettesPhotographyFor more information go to:be.macmillan.org.uk/aboutourbrand
    • Brand identityWriting style and tone of voiceDrivenUniversalActiveStraightforwardFor more information go to:be.macmillan.org.uk/aboutourbrand
    • About usWho we are and what we do
    • About usHow we spend our money
    • Donate call to actionWebsite header
    • DonationsDifferent ways of donating
    • DonationsDonating offline
    • Other optionsEnewsletter sign up
    • Donate asksFocus on benefits to supporter
    • Donate asksMake them timely and relevant
    • Donate askslnclude in different user journeys
    • Donate askslnclude in different user journeys
    • Donation forms
    • Donation formsKeep them simple
    • Donation formsCampaign-specific content
    • Donation formsSafe and secure
    • User testing and surveysFind out what your supporters think
    • Saying thank you
    • Thank you pageShow your appreciation
    • Thank you pageSocial media share options
    • Thank you pageFurther calls to action
    • Web analytics
    • Web analyticsTrack your website usage
    • Web analyticsWhat can I track?Number of unique visitorsTraffic sources(eg. other websites / direct / search engines )Bounce ratesDrop off ratesFor more information about what you can track go to:www.google.com/analytics
    • Thank youChris Cocroftccocroft@macmillan.org.uk