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Information Convergence in the Long Tail
 

Information Convergence in the Long Tail

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    Information Convergence in the Long Tail Information Convergence in the Long Tail Presentation Transcript

    • INFORMATION CONVERGENCE IN THE LONG TAIL. THE CASE OF TOURISM DESTINATION INFORMATION Alessandro Inversini webatelier.net University of Lugano, Switzerland [email_address] Dimitrios Buhalis ICTHR, Bournemouth University, England [email_address]
    • SJABLOON VOOR PROSPECTUS GEBRUIKEN
      • Agenda
      • Tourism and Long Tail: objectives of the study
      • Quality of the information
      • Methodology
      • Results (website classification)
      • Results (information quality)
      • Discussion & conclusions
    • SJABLOON VOOR PROSPECTUS GEBRUIKEN
      • Tourism and Long Tail: Objectives of the study
      • (e)Tourism is traditionally an information intensive domain
      • (Gretzel, et al., 2000; Buhalis, 2003)
      • Long Tail and Read&Write web are influencing the domain
              • ( Anderson, 2006; Nicholas et al., 2007)
      • Information Overload and Information Entropy
      • (Rogers and Agarwala-Rogers, 1975; Jones et al., 2004; Hiltz and Turoff, 1985)
      • Objectives of the study are to:
        • analyze the information market around a given destination website, starting from the most relevant keywords which the end user inputs in the search engine to reach the destination official web site;
        • study the information sources and providers, as well as content quality with focusing on the unofficial information providers.
    • SJABLOON VOOR PROSPECTUS GEBRUIKEN
      • Quality of Information
      • The role of the search engine in the information seeking
        • Relationship between user satisfaction and search engine results
        • (Rumpraidt and Donnel, 1999)
        • Information, content and quality have been the main concerns of the knowledge society
        • (Cantoni and Tardini, 2006)
      • Quality of the contents:
        • Accuracy (what? and how?);
        • Authority (who?);
        • Objectivity (why?);
        • Currency (when?);
        • Coverage (what? and for whom?).
        • ( Alexander and Tate 1999)
    • SJABLOON VOOR PROSPECTUS GEBRUIKEN
      • M ethodology – Visitlondon.com
      • An usability driven approach: MiLE+ Framework.
      • (Triacca et al., 2005)
      • Search engine (Google) queries on 9 given keywords ( Google Keywords).
      • Classification:
        • official (institutional) websites;
        • unofficial (not institutional) websites.
      • Heuristic driven content quality
    • SJABLOON VOOR PROSPECTUS GEBRUIKEN
      • Queries R esults
      • Search results classification
      • Relevant keywords (competition)
    • SJABLOON VOOR PROSPECTUS GEBRUIKEN
      • Information Quality
      • Heuristic driven approach (MiLE+)
        • accuracy, authority, objectivity, currency, coverage
        • 1-5 scale
      • Official websites:
        • strong authority (average value 4.8),
        • very good accuracy and objectivity (average value 4.2)
        • good currency (average value 3.8).
      • Unofficial websites:
        • good accuracy and currency (average respectively 3.6 and 3.5)
        • sufficient coverage and conciseness (average respectively 3.8 and 3.9).
        • insufficient objectivity and authority (average values 2.6 and 2.5).
    • SJABLOON VOOR PROSPECTUS GEBRUIKEN
      • Information Quality (2)
      • Web2.0 websites?
      • Currency?
      • Objectivity?
      • Authority?
    • SJABLOON VOOR PROSPECTUS GEBRUIKEN
      • Discussion and Conclusions
      • Prospective travellers are offered a wide range of information providers and a plethora of websites.
      • DMO are integrating Web2.0 and unofficial information Providers (VisitLonon.com).
      • Future work: harvest and organize high quality information
        • Strategy (folksonomies ???)
    • THANK YOU FOR YOUR ATTENTION PARTNER SPONSOR