Martin Baker

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Currently, I am Senior Manager of Global Digital at The Hershey Company. In my role, I am responsible for strategy, creative development, consumer engagement and analysis for all Hershey brands on social/digital channels. I also lead capability building for our Global Center of Marketing Excellence. I have over 20 years experience in marketing from both the agency and brand side. Prior to joining Hershey, I was the President of Inotivity, a digital and innovation consultancy – working with such clients as Ahold, Wells Fargo, Securian Bank, and Hershey. Previously, I was an award-winning creative director/senior creative at The Martin Agency (Alltel, Marriott, Bank One, Geico) and Saa.

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About

Martin Baker

Presentations

42.05.Ideaicide

Whoville Questions

Likes

Chapter 3 - Creative Problem Solving and Decsion Making

CEO Innovation Playbook Public Short Version Part Two

Brand Masterclass Week Seven

Brand Masterclass Week Five - Developing Brand Strategy (l)

Brand Masterclass Week Four

Brand Masterclass Week One

aiD - Design Thinking Speech+Workshop WS s1

Designing the Design Problem

Design Thinking is Killing Creativity

Brand Masterclass Week Two

Thinking Strategically

The Strategic Marketing Process - How to Structure Your Marketing Activities to Achieve Better Results

Social Influence Marketing Trends for 2010

60 Minute Brand Strategist: Extended and updated hard cover NOW available.

CEO Innovation Playbook Public Short - Idris Mootee Part One

Brand first, branding second

Nokia brand & design priorities

Brand "U.0"

Marketing Innovation

Blue Ocean Strategy

Business 1.0 vs Business 2.0

Social Enterprise Planning Guide

Innovative Problem Solving Guide

Social Media Strategy

Social Media Measurement

Social Media Is...

Social Media Optimization: An Easy Guide to Marketing and Distributing Your Content Online

Social Media

A Framework for Measuring Blog Success