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Transcript

  • 1.
    • Marketing Plan
    IndiTech
  • 2.
    • Executive Summary
    • Marketing Plan involves participation of CDEP participants
    • Marketing Plan highlights use of Community Resources
  • 3.
    • Agenda
    • Business Orientation
    • Customers and Products
    • Marketing Challenges
    • Target Markets
    • Marketing Campaigns
  • 4.
    • Business Orientation
    TTIPCEED Aboriginal Corporation
  • 5.
    • Market Characteristics
    Market Characteristics Indigenous Organisations Corporate Structure Indigenous SME's Small Business
  • 6.
    • Key Stakeholders
    CDEP RTO Labour Hire DEWR Enterprise Development IEC
  • 7.
    • Stakeholder Issues and Tradeoffs
    Stakeholders Issues Tradeoffs CDEP Resources Supply Resources IEC Staffing Training RTO Operations Mezzanine Floor Labour Hire Implementation Business & Marketing Plan Enterprise Development Business Knowledge Initial Marketing phase complete
  • 8.
    • Core Competences
    • Management & Operation
    • Entire Design Studio
    • Existing Client Base
    • Information Technology Knowledge
  • 9.
    • Enabling Capabilities Core Competence:
    Success IT Knowledge Technical & Selling Abilities Management & Operations Existing Client Base
  • 10.
    • Business Vision
    Stakeholder Outcomes Business Vision CDEP Self sustainable IEC Contractual Agreement Labour Hire Successful Integration Enterprise Development Gain initial start-up Costs
  • 11.
    • Customers and Products
    $$$
  • 12.
    • Prime Customer Base
    Customer Group Indigenous Organisations Location Townsville/Thuringowa Indigenous SME's North Queensland Regionalisation of CDEP's Queensland
  • 13.
    • Principal Products
    Product Category Web Hosting Customer Group Indigenous Organisations Web Design SME's - Corporate Bodies E-commerce Development Queensland Small Business
  • 14.
    • Toughest Competitors
    Product Category Website Design Customer Group Indigenous Organisations & SME's Key Competitor Cyber Dreaming
  • 15.
    • Marketing Challenges
    Main Stream
  • 16.
    • Opportunities and Threats
    Opportunity or Threat Impact on Business Planned Response Streamlining Loss of Employees Partnership Indirect Competition Loss of Motivation Goals Marketing Plan Direction Possibilities of Campaigning
  • 17.
    • Strengths and Weaknesses
    Strength or Weakness Impact on Business Planned Development Self Motivated Growth Sales Business Knowledge Lack of Client Relations Use of Resources Technical Abilities Expansion Market Potential
  • 18.
    • Target Markets
    Indigenous SME's
  • 19.
    • Market Segments Market:
    Segment Name Needs and Wants Indigenous Organisations Appear Up-to-Date with Technology Indigenous SME's Advertising and ROI
  • 20.
    • Product Fit Strategies Market:
    Segment Name Current Products Product Improvements Indigenous Website Design & Hosting Sales Mainstream E-commerce Developments IT Awareness
  • 21.
    • Product Enhancements Product Category:
    Web Hosting IndiTech Streamline Increase Revenue Market Website Design Website www.inditech.com.au
  • 22.
    • New Products Product Category:
    Unfulfilled Needs/Wants Product Name Product Feature Price Date Available Income E-commerce Development Quote 6/5/2004 Extra Revenue Second Income Non-business Related n/a n/a
  • 23.
    • Segment Positioning Strategies
    Segment Positioning Strategy Private Sell Reputation - 'Charles Ian Allen'
  • 24.
    • Marketing Campaigns
    Advertising Click here to add text
  • 25.
    • Marketing Mix Strategy Market Segment:
    • Public Relations
    • Job Referrals
  • 26.
    • Campaign Plans
    • Market Segment: Product Category:
    6/5/2004 31/7/2004 Basic Service 19/4/2004 31/12/2004 Public Relations 31/7/2004 31/12/2004 Full Service 19/4/2004 Indefinite Project PRODUCT CHANNEL PRICE PROMOTION
  • 27.
    • Campaign Implementation
    19/4/2004 31/7/2004 31/12/2004 Onward Project Advertising Web Hosting Web Design Campaigning
  • 28.
    • Marketing Budget
    • $1,000 - Advertising & Public Relations
  • 29.
    • Next Steps
    • Plan to Succeed