Website Design Marketing Plan


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Website Design Marketing Plan

  1. 1. <ul><li>Marketing Plan </li></ul>IndiTech
  2. 2. <ul><li>Executive Summary </li></ul><ul><li>Marketing Plan involves participation of CDEP participants </li></ul><ul><li>Marketing Plan highlights use of Community Resources </li></ul>
  3. 3. <ul><li>Agenda </li></ul><ul><li>Business Orientation </li></ul><ul><li>Customers and Products </li></ul><ul><li>Marketing Challenges </li></ul><ul><li>Target Markets </li></ul><ul><li>Marketing Campaigns </li></ul>
  4. 4. <ul><li>Business Orientation </li></ul>TTIPCEED Aboriginal Corporation
  5. 5. <ul><li>Market Characteristics </li></ul>Market Characteristics Indigenous Organisations Corporate Structure Indigenous SME's Small Business
  6. 6. <ul><li>Key Stakeholders </li></ul>CDEP RTO Labour Hire DEWR Enterprise Development IEC
  7. 7. <ul><li>Stakeholder Issues and Tradeoffs </li></ul>Stakeholders Issues Tradeoffs CDEP Resources Supply Resources IEC Staffing Training RTO Operations Mezzanine Floor Labour Hire Implementation Business & Marketing Plan Enterprise Development Business Knowledge Initial Marketing phase complete
  8. 8. <ul><li>Core Competences </li></ul><ul><li>Management & Operation </li></ul><ul><li>Entire Design Studio </li></ul><ul><li>Existing Client Base </li></ul><ul><li>Information Technology Knowledge </li></ul>
  9. 9. <ul><li>Enabling Capabilities Core Competence: </li></ul>Success IT Knowledge Technical & Selling Abilities Management & Operations Existing Client Base
  10. 10. <ul><li>Business Vision </li></ul>Stakeholder Outcomes Business Vision CDEP Self sustainable IEC Contractual Agreement Labour Hire Successful Integration Enterprise Development Gain initial start-up Costs
  11. 11. <ul><li>Customers and Products </li></ul>$$$
  12. 12. <ul><li>Prime Customer Base </li></ul>Customer Group Indigenous Organisations Location Townsville/Thuringowa Indigenous SME's North Queensland Regionalisation of CDEP's Queensland
  13. 13. <ul><li>Principal Products </li></ul>Product Category Web Hosting Customer Group Indigenous Organisations Web Design SME's - Corporate Bodies E-commerce Development Queensland Small Business
  14. 14. <ul><li>Toughest Competitors </li></ul>Product Category Website Design Customer Group Indigenous Organisations & SME's Key Competitor Cyber Dreaming
  15. 15. <ul><li>Marketing Challenges </li></ul>Main Stream
  16. 16. <ul><li>Opportunities and Threats </li></ul>Opportunity or Threat Impact on Business Planned Response Streamlining Loss of Employees Partnership Indirect Competition Loss of Motivation Goals Marketing Plan Direction Possibilities of Campaigning
  17. 17. <ul><li>Strengths and Weaknesses </li></ul>Strength or Weakness Impact on Business Planned Development Self Motivated Growth Sales Business Knowledge Lack of Client Relations Use of Resources Technical Abilities Expansion Market Potential
  18. 18. <ul><li>Target Markets </li></ul>Indigenous SME's
  19. 19. <ul><li>Market Segments Market: </li></ul>Segment Name Needs and Wants Indigenous Organisations Appear Up-to-Date with Technology Indigenous SME's Advertising and ROI
  20. 20. <ul><li>Product Fit Strategies Market: </li></ul>Segment Name Current Products Product Improvements Indigenous Website Design & Hosting Sales Mainstream E-commerce Developments IT Awareness
  21. 21. <ul><li>Product Enhancements Product Category: </li></ul>Web Hosting IndiTech Streamline Increase Revenue Market Website Design Website
  22. 22. <ul><li>New Products Product Category: </li></ul>Unfulfilled Needs/Wants Product Name Product Feature Price Date Available Income E-commerce Development Quote 6/5/2004 Extra Revenue Second Income Non-business Related n/a n/a
  23. 23. <ul><li>Segment Positioning Strategies </li></ul>Segment Positioning Strategy Private Sell Reputation - 'Charles Ian Allen'
  24. 24. <ul><li>Marketing Campaigns </li></ul>Advertising Click here to add text
  25. 25. <ul><li>Marketing Mix Strategy Market Segment: </li></ul><ul><li>Public Relations </li></ul><ul><li>Job Referrals </li></ul>
  26. 26. <ul><li>Campaign Plans </li></ul><ul><li>Market Segment: Product Category: </li></ul>6/5/2004 31/7/2004 Basic Service 19/4/2004 31/12/2004 Public Relations 31/7/2004 31/12/2004 Full Service 19/4/2004 Indefinite Project PRODUCT CHANNEL PRICE PROMOTION
  27. 27. <ul><li>Campaign Implementation </li></ul>19/4/2004 31/7/2004 31/12/2004 Onward Project Advertising Web Hosting Web Design Campaigning
  28. 28. <ul><li>Marketing Budget </li></ul><ul><li>$1,000 - Advertising & Public Relations </li></ul>
  29. 29. <ul><li>Next Steps </li></ul><ul><li>Plan to Succeed </li></ul>