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PS084 Future of Digital Marketing - "Making and Measuring Marketing Magic"

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My keynote to Econsultancy's Future of Digital Marketing (#fodm) 2009 conference. ...

My keynote to Econsultancy's Future of Digital Marketing (#fodm) 2009 conference.

I take as my theme the contention that marketing's entering an 'age of magic', based upon a data/interaction model which goes beyond 'phenomena' to 'epiphenomena' - giving the appearance of magic.

I then cover some of the challenges this gives in ecommerce and retail: the challenge to the store and point of sale in particular.

Then I introduce the "Obama-Preedy Pricing Principle" (yes, there's an article coming to fully explain this...) and finish by proposing an encompassing KPI for this multichannel, multi-modal etail world: profit per engagement-second.

The keynote was given to 350 delegates in London on 17 June 2009.

http://econsultancy.com/events/future-of-digital-marketing

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PS084 Future of Digital Marketing - "Making and Measuring Marketing Magic" PS084 Future of Digital Marketing - "Making and Measuring Marketing Magic" Presentation Transcript