PS084 Future of Digital Marketing - "Making and Measuring Marketing Magic"
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My keynote to Econsultancy's Future of Digital Marketing (#fodm) 2009 conference. ...
My keynote to Econsultancy's Future of Digital Marketing (#fodm) 2009 conference.
I take as my theme the contention that marketing's entering an 'age of magic', based upon a data/interaction model which goes beyond 'phenomena' to 'epiphenomena' - giving the appearance of magic.
I then cover some of the challenges this gives in ecommerce and retail: the challenge to the store and point of sale in particular.
Then I introduce the "Obama-Preedy Pricing Principle" (yes, there's an article coming to fully explain this...) and finish by proposing an encompassing KPI for this multichannel, multi-modal etail world: profit per engagement-second.
The keynote was given to 350 delegates in London on 17 June 2009.
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