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THE
MOBILE
CONTENT
REVOLUTION

        “Content
is

not
the
King,
contex
is”

Current
Moco
Scenario


                Operators
select
the
“ho:est”
and
latest

                content
to
be
marketed
to
consumers



                The
best
sellers
of
each
period
are

Beyonce
Song
   profitable,
so
therefore
“safe”



                Consumers
are
constantly
updated
with

                new
content
as
operators
conHnuously

                reinvent
their
porJolios





                No
longer
“popular”
=
No
longer
relevant

                or
profitable


Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!
Mooga - Concept !!

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Mooga - Concept !!

  • 1. THE
MOBILE
CONTENT
REVOLUTION
 “Content
is

not
the
King,
contex
is”

  • 2. Current
Moco
Scenario
 Operators
select
the
“ho:est”
and
latest
 content
to
be
marketed
to
consumers
 The
best
sellers
of
each
period
are
 Beyonce
Song
 profitable,
so
therefore
“safe”
 Consumers
are
constantly
updated
with
 new
content
as
operators
conHnuously
 reinvent
their
porJolios

 No
longer
“popular”
=
No
longer
relevant
 or
profitable