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SONYBMG - Leading case 2008


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Sony BMG was looking to enter the market with a differentiated 
service that was unlike any other competitor offering.
•The approach taken by Mooga was seen as ground breaking and 
market leading
•Mooga is currently connected in Argentina and being connected 
in other four South American countries
•This is the first mobile music portal with intelligence in the 

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SONYBMG - Leading case 2008

  1. 1. Search Help | Cost | Home Everybody gets the same
  2. 2. • Content providers and Carriers  select the “hottest” and latest  content to be marketed to  NEW  Beyonce 6 Months 1 year consumers. Song later later Beyonce Beyonce • The best sellers of each period  Song Song are profitable, so therefore  “safe”. • Consumers are constantly  updated with new content as  operators continuously  reinvent their portfolios. • No longer “hottest” = No  longer relevant or profitable.  Static limited offer placement