The Mobile Ecosystem Mobile as the 7th mass medium Designing for Context Developing a Mobile Strategy Types of Mobile Applications This presentation has been developed in the context of the Mobile Applications Development course, DISIM, University of L'Aquila (Italy), Spring 2013. http://www.ivanomalavolta.com

5. HSPDA
4G GPRS
Edge
WIFI

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22. in 2009

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24. in 2009

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43. I only care I only care
about… about…
Context context
user Developer
(you)

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58. needs
user
goals
tasks

59. 1. Defining the users’ context is the first thing to do
– without it, you don’t have a mobile strategy, you have only a
plan of action
2. Uncover the users’ goals
– and then try and understand how the users’ context alters
their goals
3. With goals understood, figure out the tasks the users
want to perform
4. Look for ways to filter content by context
– for example: location, media, and model.

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http://www.rockstargames.com/grandtheftauto3

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