Updated Medianext Presentation Eng As Of July09

Interfax-Ukraine , May 27 , 2009, Kyiv MediaNext. New Media Initiative for Ukraine 2 year-long Dutch-Ukrainian project on new media technologies

Why Ме diaNext?

Why this very name was preferred ?

МеdiaNext “ Media next to you ”

2 main ideas :

- Media are becoming more accessible for ordinary users who

are involved to generate content

- Media of the nearest future will reshape future journalism

Main points of MediaNext: objectives and assignments :

Overall objective : to improve knowledge , understanding and use of new media in Ukraine.

Special objectives : а) to promote structural changes in Ukraine in the information era based on “new media thinking”;

b ) to make the society able to set media agenda through use of new media ;

c ) to improve competences of journalists and thus to increase the level of professionalism of Ukrainian journalism .

Main points of MediaNext: geographical outreach

National level - Kyiv + 5 regions :

- Lviv ,

- Odesa , - Donetsk , - Kharkiv ,

- Vinnytsya.

Main points of MediaNext: project duration

24 months ( April 2009 – April 2011)

І year – needs assessment , development of training modules , establishment of New Media School by Internews Ukraine , first training session

ІІ year – specialized training modules , advanced training sessions of New Media School , networking of cities to be centers of media innovations in regions of Ukraine.

Main points MediaNext: target audience

350 persons - direct beneficiaries of the project .

5 key target audiences :

Professional journalists and editors

Citizen journalists

Bloggers

NGOs leaders and civil activists

Journalism students

Main points MediaNext : structure

New Media School of Internews Ukraine with a series of training sessions ;

Web-resource as a social network ;

New media related consultations ;

Guest lectures of prominent new media experts ;

Networking of journalism community ;

Summer New Media School for students

Preparation stage MediaNext :

Development of the first training module: April – May 2009

Development of a project web-site : May – Oct 2009

Selection of participants for the first training module : May – early June 2009

MediaNext Blog : http://medianext-ua.livejournal.com / is one of the main sources of information about the project

Medianext in Twitter

http://twitter.com/medianext_ua

MediaNext: New Media School June-August 2010 Kyiv (3 sessions ) 3.2 Investigative journalism based on new media April-May 2010 Kyiv (3 sessions ) 3.1 Author & User . Writing technique and peculiarities of web - positioning Specialized journalism skills MODULE 3 January-February 2010 Kyiv (3 sessions ) 2.3 Future of journalism from the point of view of technologies development November-December 2009 Kyiv (3 sessions ) 2.2 New audiences for a journalist . Course on basics of communication with new media involved September-October 2009 Kyiv 2.1 Modules of coexistence of traditional media and blogs Changes in traditional media influenced by new media MODULE 2 13-14.06.2009 16-17.06.2009 21-22.06.2009 July-August 2009 Kyiv Lviv Donetsk Kharkiv Odesa Vinnytsya 1.1: АBC on new media and new opportunities for journalists Basic new media skills MODULE 1 Dates : Region : Course name : Module name : NEW MEDIA SCHOOL

MediaNext: Guest lectures of prominent media experts February 2010 Kyiv Convergence in Polish media . Useful tips for Ukraine ( TBC ) Lector from Gazeta Wyborcza (Poland) October 2009 Kyiv Market competition and European media (TBC) Lector from Utrecht University ( the Netherlands ) September 2009 Kyiv Redesigning sites according to new requirements in media. BBC case (TBC) Lector from London (TBD) Guest lectures of prominent new media experts Dates : Region : Topic Lector : Type of activity

MediaNext: Networking of Ukrainian journalists January 2010 Kyiv Barcamp Management of small journalism projects . New media and project optimization November 2009 Kyiv Open space Journalists without higher education in journalism . Is it necessary to get trained on new media ? September 2009 Kyiv Barcamp Successful start - up online projects in Ukraine within 2009 Networking of Ukrainian journalists Dates: Region : Format : Networking topics : Type of activity