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What did Twitter gain from #elect_ua in Ukraine Vitaliy Moroz , Internews Ukraine Igor Zapadenko , Khmelnytsky portal

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What is ElectUA? <ul><li>ElectUA is a brief name for All-Ukrainian Twitter Broadcasting of Presidential Elections-2010 in Ukraine; </li></ul><ul><li>Streaming of all tweets with special hash tags from different regions to separate platform; </li></ul><ul><li>200+ participants as total involved; </li></ul><ul><li>A project by Internews Ukraine funded by U-media project, Internews Network </li></ul>

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What is ElectUA? Web-site: http://electua.org/

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How was it launched? <ul><li>March’ 09 - launch of MediaNext . The project on development of new media by EJC and Internews Ukraine #medianext_ua </li></ul><ul><li>June-July’ 09 – conducting 1 st sessions of trainings </li></ul><ul><li>ABC of new media. New media skills for journalists and media activists; </li></ul><ul><li>- Т witter is one of key topics for teaching </li></ul>

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Initial steps by ElectUA. Questions: <ul><li>What do we plan to reach? </li></ul><ul><li>What is our conception/working plan ? </li></ul><ul><li>Which hash tags do we choose? </li></ul><ul><li>Which people do we work with? </li></ul><ul><li>Launching a web-site: www.electua.org </li></ul>

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Selection of key regions <ul><li>Initial suggestions : </li></ul><ul><li>- Zakarpatska </li></ul><ul><li>- Ivano-Frankivska </li></ul><ul><li>- Zhytomyrska </li></ul><ul><li>- Myhailivska </li></ul><ul><li>- Luganska </li></ul><ul><li>Final regions : </li></ul><ul><li>te .zp .zt .od .lg </li></ul>

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Selection of participants <ul><li>Launching al blog electua.blogspot.com </li></ul><ul><li>Registration of 120 participants throught Google Docs </li></ul>

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Promotion in new media - Т witter <ul><li>Working account : </li></ul><ul><li>@medianext_ua + #elect_test and later #elect_ua </li></ul><ul><li>Personal account of Internews Ukraine staff : </li></ul><ul><li>@insider_ua @didych @npedchenko </li></ul><ul><li>+ official account of project @elect_ua </li></ul>

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Promotion : group in Facebook

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Promotion: Initiatives by participants. Blogs

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Promotion: Initiatives by participants

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Promotion: Initiatives by participants Twitter-workshops for other users beside the project

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Promotion: Initiatives by participants Export of twi - feeds #elect_ua on www.elect.ua and other web-sites Example: www.proskurov.info

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Promotion: Initiatives by participants Team of #elect_ua planned to report in both 1 st and 2 nd rounds of elections

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Results: #elect_ua became official hash tag of elections in Ukraine <ul><li>Just after 1 st round by popularity </li></ul>

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Results: #elect_ua became key hashtag of elections in Ukraine #elect_ua was used by many others users, not just participants

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Results: #elect_ua became official hash tag of elections in Ukraine … someone became to spam - to use #elect_ua for any other events but not elections It show #elect_ua became popular

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Positive feedback

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Positive feedback

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Results of 1 st round Number of links in: Yandex – 545 1 , Google – 4 660

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Results of 2 nd round : Number of links on #elect_sos: Yandex –374 #elect_sos marks tweets related to attempts of election fraud and how to avoid it

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Results of 1 round. Discussion on number of tweets <ul><li>How do search engines work and which data do they provide? </li></ul>

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Results of 1 round : Discussion on number of tweets <ul><li>During 2 nd round of elections – about 15 000 unique tweets </li></ul><ul><li>As of March 2010 – 18 840 unique tweets </li></ul><ul><li>and 20 000 – of all posts in blogs </li></ul>

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We chose best participants… … based on : - Twi reports - Photo and video - tweets on abuses #elect _ sos

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What did Twitter gain from ElectUA? <ul><li>Development if social skills of participants </li></ul><ul><li>More wider use of hash tags </li></ul><ul><li>Raised interest to social issues like elections and accountability </li></ul><ul><li>Closer ties among twi-people </li></ul><ul><li>Your opinion? </li></ul><ul><li>( we asked participants of ElectUA during follow-up meeting ) </li></ul><ul><li>- Interest in social media in the regions </li></ul><ul><li>Merging between old and new media </li></ul><ul><li>- Showed how politicians use Twitter </li></ul>

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What did Twitter gain from ElectUA? <ul><li>As a resource to inform audience, links to auidience </li></ul><ul><li>Instrument to observe – watchdog </li></ul><ul><li>Help from audience in hard situations on polling stations </li></ul><ul><li>Informing – to see the whole situation through Twitter </li></ul><ul><li>Interest from abroad – US, Canada </li></ul><ul><li>Chance to spread news immediately </li></ul><ul><li>Links between Twitter and “serious” media </li></ul>

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ElectUA after 2010. What is next ? <ul><li>Wave of civic activism on the local level ( public events, flash mobs etc .) Now public could learn from local witnesses and citizen journalists; </li></ul><ul><li>The experience of #elect_ua to be used in following local elections 2010-2011; </li></ul><ul><li>Watchdogs for new President of Ukraine appeared – example: #nash_yanyk </li></ul>

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Thanks ! <ul><li>@cvirk @vaita @alek_ya @gorodetskaya @netocrat </li></ul><ul><li>@ovsianik @mk _ news @ezhurov @Gregor_ARK </li></ul><ul><li>@FART_39 @dnepryanka @MediaJourn @dancingwindy </li></ul><ul><li>@grebionkin @rozdum @godetsky </li></ul><ul><li>@neman44 @elect_dn @voinova @nizkodubova </li></ul><ul><li>@oko_ua @XAHAC @khanasV @ternopolyanyn @kminfo </li></ul><ul><li>@retwittka + dozens of Twitter users! </li></ul>

29.
Thanks for attention ! <ul><li>Vitaliy Moroz @insider_ua @medianext_ua www.internews.ua </li></ul><ul><li>Igor Zapadenko @kminfo www.proskurov.info </li></ul>