Who uses social at the Red
• 3 person national social engagement team
• Digital Disaster Volunteers
• Local chapter social engagement teams
• Local volunteer teams
• Other Red Crossers
• Social Basics-trained workers/volunteers
Our Social Engagement Goals
1. Carry out the organization’s mission online.
2. Grow our network of passionate supporters.
3. Make social part of our “operational DNA”.
• Training courses for all
Red Cross volunteers
• Working with leaders in
all lines of business to
empower units, build
Making social part of our
The first step: listening
• Making listening part of every person’s
• Finding where “What the Red Cross
cares about” and “What our stakeholders
care about” intersect
• Connecting all Red Crossers together on
social platforms to build motivation