Email marketing companies started ruling the marketing industry sometimes back. And is slowly conquering the online marketing industry. Here we are going to discuss about the three kings of email marketing i.e. content, time and frequency.

1. 3 KINGS OF EMAIL MARKETING:
CONTENT, TIME &
FREQUENCY

2.  Email Marketing started ruling the marketing industry
recently. And is slowly conquering the online marketing
industry.
 Industrialists from various industries have started stepping
into email marketing and now everyone have started the
competition too.
 Now to sustain in this competition one need to have a proper
strategy and need to take good care of the 3 kings of email
marketing. The 3 kings are :
 Content
 Time &
 Frequency

3.  For easy analysis on the
type of content that are
importance lets categories
them as the following:
 Data Driven Content: These
are the form of content that
are shared on the basis of
market research or survey or
any strong data.
 Share Customers Content:
Here you need to share
testimonials or comments,
or reply, or even any
comment on the social
media from customers end.
CONTENT

4.  Original Content: It is a must that you speak from your heart and doesn’t
copy what others have to say.
 Dynamic Content & Personalisation: Sharing dynamic content and
personalisation is a way to influence the customers as we are sending
trailer made content to entice each one of them.

5.  Time is important factor on which the entire world is doing
actions, similar is the case of email marketing it is important
to take care of time.
 What if you choose Wrong Time?
 Chances of loosing the customer: You might loose the customer has
they never see what you send specially for them.
 Spam Trap: If continuously a customer is not opening the mails, the
mails will gradually end in the spam.
 Wrong time can even be a treat for domain reputation, if all your
customers starts receiving your content at wrong time and nobody
responses to the mails.
TIME

7.  Frequency is the number of campaigns that you send to your
customers on daily or weekly or monthly basis.
 Sending a lot of creatives or campaigns can be annoying and
may even force the customers to unsubscribe, in order to
avoid this you need to check on the following:
 Analyse your mailing pattern
 Analyse customer behaviour
 Ask customer preferences
It has been found that developing a mailing pattern based on the
customer interest and sending campaigns have received more positive
response that the other campaigns.
FREQUENCY

9. “Theaim of marketing is to know and understand thecustomer so well
theproduct or servicefits him and sells itself.”
-Peter Drucker
So every time you think of email marketing take good care of the three kings, it is the key for the
success of every email marketing campaigns.

10. Thank You
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