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Trends for the future
This document discusses 14 macro consumer trends that will shape lifestyles over the next few years according to a 2006 trends report. The trends include: embracing a youthful spirit despite age; connecting through online communities and shared interests; focusing on wellness, simplicity and slowing down; exploring cultural heritage and roots while also looking forward; prioritizing experiential and mobile lifestyles; managing the growing volume of digital content; blending cultures through fusion and expatriatism; valuing genuineness and transparency over artificiality; confronting issues of crisis, mortality and security; pursuing self-enhancement through fun hobbies; preferring intimacy over bigness; embracing individualism through customization; expressing luxury through understatement
