2. 1.0 Brand Identity 2.0 Business Applications 3.0 Miscellaneous
ACC Brand Guideline Manual
Logo Rationale
About the Logo
Logo Proportional Size
Logo Tagline Size
Logo Minimum Space
Logo as Super Graphic
Logo Color Usage
Typography Usage
Do’s and Don’ts
Address Application
Business Card
Letterhead
Standard Size Envelope
Multipurpose Folder
Note Book
Paper Bag
ID Card
Brand Endorsement
Brand Endorsement
on Printed Media
Print AD Vertical
Print AD Horizontal
Billboard
JPO
Roll Banner
Horizontal Banner
T Banner
Car Graphic
1.1
1.2
1.3
1.4
1.5
1.6
1.7
1.8
1.9
1.10
2.1
2.2
2.3
2.4
2.5
2.6
2.7
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
Contents
4. Tagline
Font kecil mencerminkan ACC yang humble
Supergraphis dan frame melengkung mencerminkan ACC yg dinamis
Warna putih mencerminkan keterbukaan
Terpercaya
Garis Tegas dan luwes merefleksikan reputasi ACC yang terpercaya
Antusias
Terlihat dari ekspresi senyum lebar (happy) dan
Dasi berkibar yang dibuat lebih jelas dan terang
Warna Orange mencerminkan antusias, hangat, bersahabat, mudah dijangkau
Responsif
Terlihat dari ekspresi Image orang yang Responsif, Friendly dan Helpful
Dasi yang berkibar
Solusi Terbaik
Terlihat dari Jempol yang keatas
Profesional
Terlihat dari image orang yang menggunakan kemeja dan dasi dengan rapi
Garis badan yang tegas, rambut yang tertata rapi dan warna muka yang solid
mencerminkan kesan profesional
Warna Biru juga mencerminkan kesan profesional
Brand Identity 1.1 Logo Rationale ACC Brand Guideline Manual
5. 1
Mascot logo (logogram)
and logotype
*The stroke on logogram is just
used in this occassion to make
it clear in white background
The full signature logoLogo Background
(super graphics)
2 3
Brand Identity 1.2 About the Logo ACC Brand Guideline Manual
Your brand colors are essential in building a
strong, recognizable brand and can be used
throughout your media branding as key colors.
Please do not recreate the ACC logo.
All elements of the complete ACC logo
should follow the scale and alignment in the
example exhibited.
Use only official artwork provided with this
Brand Application Manual.
8. Brand Identity 1.2 About the Logo ACC Brand Guideline Manual
C : 100
M : 50
Y : 0
K : 0
C : 60
M : 50
Y : 50
K : 20
C : 2
M : 8
Y : 32
K : 0
C : 69
M : 10
Y : 0
K : 0
C : 0
M : 50
Y : 100
K : 0
C : 100
M : 30
Y : 0
K : 0
C : 0
M : 50
Y : 100
K : 40
C : 0
M : 0
Y : 0
K : 0
C : 0
M : 0
Y : 0
K : 100
R : 0
G : 113
B : 96 R : 102
G : 104
B : 104
R : 248
G : 229
B : 182
R : 31
G : 177
B : 230
R : 246
G : 146
B : 30
R : 0
G : 136
B : 207
R : 162
G : 97
B : 10
R : 255
G : 255
B : 255
R : 0
G : 0
B : 0
Spot color
Coated : Pantone 300 C
Uncoated : Pantone 300 U Spot color
Coated : Pantone 425 C
Uncoated : Pantone 426 U
Spot color
Coated : Pantone 7499 C
Uncoated : Pantone 7499 U
Spot color
Coated : Pantone 306 C
Uncoated : Pantone 306 U
Spot color
Coated : Pantone 137 C
Uncoated : Pantone 130 U
Spot color
Coated : Process Blue C
Uncoated : Process Blue U
Spot color
Coated : Pantone 131 C
Uncoated : Pantone 131 U
9. Y
X
5 Y
3.65 Y
0.85 Y
0.50 Y
4 X
X
X
0.85 Y
0.50 Y
5 X
X
X
Brand Identity 1.3 Logo Proportional Size ACC Brand Guideline Manual
MINIMUM SAFE AREA
x = 1/5 size of the height of ACC logo minimum safe
area is X from every side
x and y = 1 cm
LOGO SCALE - PORTRAIT LOGO
10. Y
X
5 Y
2.65 Y
0.60 Y
0.65 Y
0.60 Y
0.50 Y
18 X
5 X
X
X
Brand Identity 1.3 Logo Proportional Size ACC Brand Guideline Manual
MINIMUM SAFE AREA
x = 1/5 size of the height of ACC logo minimum safe area is X from every side
x and y = 1 cm
LOGO SCALE - LANDSCAPE LOGO
11. Brand Identity 1.4 Logo Tagline Size ACC Brand Guideline Manual
MINIMUM SAFE AREA
x = 1/4 size of the height of ACC tagline minimum safe area is X from every side
x and y = 1 cm
LOGO TAGLINE
12. Brand Identity 1.5 Logo Minimum Space ACC Brand Guideline Manual
MINIMUM SIZE
Portrait logo
2 cm x 2.5 cm
The size of the use of ACC brand identity may vary according the
application used, however in general ACC Brand Identity should not be
any smaller than the sample shown here when used in printed business
applications.
There may be some exceptions when the brand identity is applied to
branded merchandise such as pens or small barcoded labels that are
placed on equipment.
To ensure ACC brand is clearly viewed, sufficient space must be created
between the identity and its surrounding elements. This is noted as the
Safe Area, and no graphic, typographic or photographic elements may
pass this space.
2.5 cm
2 cm 3,8 cm
1,35 cm
13. Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual
Use the ACC logo background as a super graphic
when you need to brand media in a distinctive and bold
way. This treatment should only be used in accordance
to the guideline presented.
Texts on the background with super
graphic should be in white color.
The ACC logo should be in grayscale on
the background with super graphic.
Apply white box for ACC logo in full color
when placed on the background with
super graphic
LOREM IPSUM DOLOR SIT AMET
14. Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual
Sample application of Supergraphic
element on portrait object
SUPER GRAPHIC ELEMENTS - PORTRAIT OBJECT
15. Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual
Sample application of Supergraphic
element on the bottom of portrait object
SUPER GRAPHIC ELEMENTS - NARROW PORTRAIT OBJECT
Re-create the same look of the Supergraphic elements
for narrow object to get the consistency of the whole
look and feel of the ACC brand.
16. Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual
SUPER GRAPHIC ELEMENTS - LANDSCAPE OBJECT
17. Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual
SUPER GRAPHIC ELEMENTS - NARROW LANDSCAPE OBJECT
To ensure ACC brand is clearly viewed, sufficient space for supergraphic
elements must be created. This is used only in narrow landscape object,
with maximum length 5 m.
Using this part of Super Graphic for
narrow landscape object.
18. Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual
SAMPLE SUPER GRAPHIC ELEMENTS - NARROW LANDSCAPE OBJECT
(LANDSCAPE BANNER)
Apply the Super Graphic element with comparison 1/8 from the object height.
5 m
5 m
0.9 m
0.1125 m
19. Brand Identity 1.6 Logo as Super Graphic ACC Brand Guideline Manual
SUPER GRAPHIC ELEMENTS - NARROW LANDSCAPE OBJECT (BALIGO)
For object with length more than 5 m, multiply the used of Super Graphic
element.
16 m
8 m
5 m 5 m 5 m 5 m
1 m
For example in Baligo with length 16 m, multiply the Super Graphic
(5 m each) 4 times (5 m x 4 = 20 m). Cut the last bar of Super
Graphics to make it 16 m (20 m - 4 m = 16 m)
Cut the last bar of
Super Graphic
20. Brand Identity 1.7 Logo Color Usage ACC Brand Guideline Manual
Logo usage / presentation is to follow the samples exhibited.
When you cannot print or publish the logo in specified full color, Grey
Scale logo is preferred. ( eg. two tones Newspaper )
PRIMARY LOGO
PRIMARY PALETTE
The primary palette indicates ACC corporate colors. When designing corporate
communication materials, these colors can be combined with similar tones and
accent colors.
LOGO WITH STROKE OUTLINE
The logo may appear in corporate colors background (corporate dark blue or light
blue) or on image. Apply thin stroke of white on the logo (1pt stroke for logo with
5 cm width). This allow for more vitality and clarity during the application of the
brand.
22. Brand Identity 1.8 Typography Usage ACC Brand Guideline Manual
Myri
ad Pro
myriad pro regular
myriad pro semibold
myriad pro bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
+@#$%^&*()_:;|,.
0123456789
myriad pro italic
myriad pro semibold italic
myriad pro bold italic
23. Brand Identity 1.9 Do’s and Don’ts ACC Brand Guideline Manual
Logo usage / presentation is to follow the samples exhibited.
ACC logo is the most important visual element of the brand. The examples
shown on the opposite page, represent the improper use of the logo,
which should be avoided at all times.
POSITION
The elements of ACC logo cannot be separated in any usage of the logo,
unless it is used as a graphic element.
PRIMARY LOGO
24. A C C
Brand Identity 1.9 Do’s and Don’ts ACC Brand Guideline Manual
DO NOT add any effects/
shadows to the logo.
DO NOT attempt to stretch
the logo unproportionally
DO NOT attempt to change
the colors of the logo
DO NOT attempt to
introduce other elements
DO NOT alter the size
relationship of the logo
elements
DO NOT attempt to replace
the official logotype
DO NOT remove any of the
logo elements
25. Brand Identity 1.10 Address Application ACC Brand Guideline Manual
VERTICAL ALIGNMENT HORIZONTAL ALIGNMENT
Address application on
business card using the vertical
alignment
Astra Credit Companies
Jl. TB Simatupang No. 90 Tanjung Barat
Jakarta Selatan, 12530
m +62 812 123 456
p +62 21 788 590 00
f +62 21 788 511 82
e j.doe@acc.co.id
Address application on
letterhead using the horizontal
alignment
Astra Credit Companies
Jl. TB Simatupang No. 90
Tanjung Barat
Jakarta Selatan, 12530
p +62 21 788 590 00
f +62 21 788 511 82
www.acc.co.id
28. Business Applications 2.2 Letterhead ACC Brand Guideline Manual
DIMENSION:
210 mm x 297 mm
folding line
folding line
29. Business Applications 2.3 Standard Size Envelope ACC Brand Guideline Manual
DIMENSION:
220 mm x 110 mm
with 30 mm flap
30. JOHN DOE
Director
Astra Credit Companies
Jl. TB Simatupang No. 90 Tanjung Barat
Jakarta Selatan, 12530
m +62 812 123 456
p +62 21 788 590 00
f +62 21 788 511 82
e j.doe@acc.co.id
www.acc.co.id
PT Lorem Ipsum
00/PP/2013/PP
Jalan Fatmawati no. 00
Jakarta Selatan, 121212
Indonesia
Dear Sir/ Madam,
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magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est
laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem
aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo
enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores
eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet,
consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam
aliquam quaerat voluptatem. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur,
adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat
voluptatem.
Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum
qui dolorem eum fugiat quo voluptas nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum.
Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non
numquam eius modi tempora incidunt ut labore et dolore magnam
Lorem Ipsum,
Dolor Sit Amet
Astra Credit Companies
Jl. TB Simatupang No. 90
Tanjung Barat
Jakarta Selatan, 12530
p +62 21 788 590 00
f +62 21 788 511 82
www.acc.co.id
Astra Credit Companies
Jl. TB Simatupang No. 90
Tanjung Barat
Jakarta Selatan, 12530
p +62 21 788 590 00
www.acc.co.id
Business Applications 2.4 Multipurpose Folder ACC Brand Guideline Manual
DIMENSION:
open : 447 mm x 310 mm
including 7 mm spine
closed : 220 mm x 310 mm
left pocket : 100 mm x 310 mm
right pocket : 140 mm x 100 mm
34. 3.0
Miscellaneous
Brand Endorsement
Brand Endorsement on Printed Media
Print AD Vertical
Print AD Horizontal
Billboard
JPO
Roll Banner
Horizontal Banner
T Banner
Car Graphic
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
ACC Brand Guideline Manual
35. Business Applications 3.1 Brand Endorsement ACC Brand Guideline Manual
If the ACC logo appears on subsidiary products and websites, they may
be locked up together as shown in a 50/50 proportion. In partnership
situations where there is no branded product name, the logo will be
placed beside a product name in Myriad Pro typeface.
Please be sure to note the minimum required space when endorsing
another brand with the ACC logo.
Place the ACC logo in a clear and visible space, and on the left hand side
of the endorsed brand.
36. It’s The Partner You Trust
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It’s The Partner You Trust
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It’s The Partner You Trust
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Phasellus ut sem eu magna fringilla sodales. Quisque blandit nulla et metus blandit
dapibus. Vestibulum vel sodales est. Phasellus hendrerit ornare adipiscing.
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It’s The Partner You Trust
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metus blandit dapibus. Vestibulum vel sodales est. Phasellus hendrerit
ornare adipiscing.
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Business Applications 3.2 Brand Endorsement on Printed Media ACC Brand Guideline Manual
Subsidiary logos next to
ACC logo on Print AD
landscape version
Subsidiary logos
37. It’s The Partner You Trust
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bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna.
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metus blandit dapibus. Vestibulum vel sodales est. Phasellus hendrerit
ornare adipiscing.
It’s The Partner You Trust
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bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu gna.
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dapibus. Vestibulum vel sodales est. Phasellus hendrerit ornare adipiscing.
www.acc.co.id @acckreditmobilacc kredit mobil
Business Applications 3.3 Print AD Vertical ACC Brand Guideline Manual
DIMENSION:
210 mm x 297 mm
38. Business Applications 3.4 Print AD Horizontal ACC Brand Guideline Manual
It’s The Partner You Trust
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tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna.
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metus blandit dapibus. Vestibulum vel sodales est. Phasellus hendrerit
ornare adipiscing.
@acckreditmobilwww.acc.co.id acc kredit mobil
DIMENSION:
297 mm x 210 mm
It’s The Partner You Trust
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metus blandit dapibus. Vestibulum vel sodales est. Phasellus hendrerit
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39. Providing Best Credit Solution For a
Better Future
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elit bibendum
acc kredit mobil @acckreditmobilwww.acc.co.id
Business Applications 3.5 Billboard ACC Brand Guideline Manual
DIMENSION:
16 m x 8 m
Providing Best Credit Solution For a
Better Future
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40. Business Applications 3.6 JPO ACC Brand Guideline Manual
At Your Side When
You’re At The Wheel.
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DIMENSION:
25 m x 2 m
At Your Side When
You’re At The Wheel
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41. Business Applications 3.7 Roll Banner ACC Brand Guideline Manual
Providing Best Credit
Solution For a Better Future
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sodales est. Phasellus hendrerit ornare adipiscing.
@acckreditmobil
www.acc.co.id
acc kredit mobil
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sem eu magna.
Providing Best Credit
Solution For a Better Future
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blandit nulla et metus blandit dapibus. Vestibulum vel
sodales est. Phasellus hendrerit ornare adipiscing.
@acckreditmobil
www.acc.co.id
acc kredit mobil
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sem eu magna.
Providing Best
Credit Solution
For a Better Future
www.acc.co.id acc kredit mobil @acckreditmobil
DIMENSION:
600 mm x 1600 mm
42. DIMENSION:
5 m x 0.9 m
Business Applications 3.8 Horizontal Banner ACC Brand Guideline Manual
Providing Best Credit Solution
For a Better Future
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Providing Best Credit Solution
For a Better Future
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Phasellus ut sem eu magna.
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At Your Side When
You’re At The Wheel
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At Your Side When
You’re At The Wheel
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43. Business Applications 3.9 T Banner ACC Brand Guideline Manual
Providing Best Credit
Solution For a Better Future
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tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna.
Phasellus ut sem eu magna fringilla sodales. Quisque
blandit nulla et metus blandit dapibus. Vestibulum vel
sodales est. Phasellus hendrerit ornare adipiscing.
www.acc.co.id acc kredit mobil @acckreditmobil
www.acc.co.id acc kredit mobil @acckreditmobil
Providing Best
Credit Solution
For a Better Future
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blandit nulla et metus blandit dapibus. Vestibulum vel
sodales est. Phasellus hendrerit ornare adipiscing.
www.acc.co.id acc kredit mobil @acckreditmobil
Providing Best Credit
Solution For a Better Future
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tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna.
www.acc.co.id acc kredit mobil @acckreditmobil
Providing Best
Credit Solution
For a Better Future
www.acc.co.id acc kredit mobil @acckreditmobil
Providing Best
Credit Solution
For a Better Future
Providing Best Credit
Solution For a Better Future
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tellus bibendum, porttitor lobortis dui dignissim. Phasellus ut sem eu magna.
Phasellus ut sem eu magna fringilla sodales. Quisque
blandit nulla et metus blandit dapibus. Vestibulum vel
sodales est. Phasellus hendrerit ornare adipiscing.
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DIMENSION:
1200 mm x 2400 mm
