These slides describe iMotions Global Services in eye tracking, including a 12 site data collection network in US. The services are based on the iMotions Attention Tool Software.

1. CONFIDENTIAL
EYE TRACKING SERVICES
BEYOND EYE TRACKING™
®
EYE TRACKING / READING METRICS / EMOTION METRICS
We offer US / Global EYE TRACKING SERVICES with a flexible
degree of involvement to consult & manage Market Research,
Consumer Insights and R&D studies with Attention Tool®.
More information
www.imotionsglobal.com/Service
© iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
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2. CONFIDENTIAL
EYE TRACKING SERVICES - OVERVIEW
Study Management: We can manage full studies or just some phases of studies.
Study Setup
Proper study setup to maximize the value of the output results according to
the needs, success criteria & objectives set by the client.
Data Collection
iMotions through its wide eye tracking network
platform can collect data in state-of-the-art
Docking Stations in malls across 12 of the
largest cities in US in India and in Denmark
12 Docking Stations in US India Denmark
Analysis
Merging & interpretation of all data providing a report of insights &
recommendations following the client’s needs & objectives.
Consulting:
We provide all kind of eye tracking consulting services ranging from workshops,
hands on training, methodology implementations, interpretation of results, etc...
Cost on project scope or per hr.
Research & Development:
We develop customized features and solutions to fit your specific needs.
© iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
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3. CONFIDENTIAL
EYE TRACKING SERVICES - STUDY MANAGEMENT / TYPE OF STUDIES
We offer a variety of different studies in a diversity of media formats
covering the life cycle of a product from its creation to its communication to
the consumer. (Packaging, Marketing & Advertisement, Retail, TV & Web)
Packaging Benchmark
PACKAGING
Concept Pre-test
Brand ID Pre-test
BEYOND EYE TRACKING™
Advertisement & Promotion Campaign Pre-test
MKT & ADV
®
EYE TRACKING / READING METRICS / EMOTION METRICS Magazine Evaluation
Campaign Media Implementation Optimization • Cost of the studies varies upon:
- # of images
- # of respondents
Packaging Systems Visibility - # of segments
- # of locations
RETAIL
Category / Space Management - length of the media (TV, etc..)
Study Setup Data Collection Analysis
Point-of-Sale (POS) Material
WWW
Websites (Graphics & Flash Banners)
TV Ad Analysis
TV
Sponsoring / Product-Brand Placement
© iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
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4. CONFIDENTIAL
EYE TRACKING SERVICES - STUDY MANAGEMENT / TYPE OF STUDIES
C.6 Packaging Systems Visibility C.7 Category / Space Management C.8 Point-of-Sale (POS) C.9 Stand alone Displays
Cost & Timings on project’s scope Cost & Timings on project’s scope Cost & Timings on project’s scope Cost & Timings on project’s scope
(respondents, segments, images & locations) (respondents, segments, images & locations) (respondents, segments, images & locations) (respondents, segments, images & locations)
Refer to the study B.1 Get Started Refer to the study B.1 Get Started Refer to the study B.1 Get Started Refer to the study B.1 Get Started
Package for a cost quote. Package for a cost quote. Package for a cost quote. Package for a cost quote.
Objective: Objective: Objective: Objective:
• Evaluation of packaging systems (Group of • Identify optimal shelf configurations and • Measure the impact of POS material in Measure the impact of check-out and stand
packagings) to find out which one (s) product arrangements to maximize potential finding selected products, thus driving alone displays in order to finding selected
“pops” out of the shelf clutter and sales within the product category. potential sales. products, thus driving potential sales.
generates consideration.
• Is the POS material getting “too much”
• Could be applied to new or existing attention, thus taking time from identifying
products. and selecting the product .
• This study is part of the Packaging
Benchmark proposition.
Methodology: Methodology: Methodology: Methodology:
• Evaluation of different arrangements of • Evaluation of different shelves • Evaluation of shelves with & without POS • Evaluation of check-out and stand alone
packaging systems (Competition included): configurations. Comparison & selection material to isolate the impact of the displays to “make the product visible”.
Comparison & selection according to VA: according to VA: Shelf Impact & Visibility. material. Comparison & selection according Comparison & selection according to ER:
Shelf Impact & Visibility. to VA. Connection / Bond and according to VA:
Brand communication.
© iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
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5. CONFIDENTIAL
EYE TRACKING SERVICES - STUDY MANAGEMENT / IMPLEMENTATION STAGES
DISCOUNT
The more studies the more discount
03 studies (10 %)
06 studies (12 %)
12 studies (15 %)
On demand studies Software Customization
Getting Started Package Selection of the above or others Feature Development (R&D)
SEGMENT OMNIBUS
Select your target segment and add
+ studies to capitalize on data collection
cost. Max 20 images, 5 studies, 2 TV Ads
Stage 1 Stage 2 Stage 3 Stage 4
• The client gets to know the •The client selects our packages to save time • The client is an experience user of our • The client, after extensive use of
capabilities and potential of the and money implementing the technology in technology and selects specific studies to fit Attention Tool®3.0 would like to
technology in an affordable way. real studies to prove its added value and ROI. their necessities. customize the software technology
Duration: 3 month • Cost of the studies varies upon:
• We offer 10 different studies targeted to a with specific features to fit
• Includes: - # of images
- Full License Installation diversity of media formats. (Packaging, opportunity areas to increase their
- # of respondents
- Rental of an eye tracker Marketing & Advertisement, Retail and TV.) ROI, best practices & decision
- # of segments
- Unlimited credit use - # of locations • The client can create / suggest new processes.
- 2 hrs on-line training - length of the media methodologies to be created and
- General application support • Clients can purchase full service studies or implemented in their processes.
just sections of a study
© iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
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6. CONFIDENTIAL
EYE TRACKING SERVICES - STUDY MANAGEMENT - PHASES and PROCESS
The client should provide a Marketing brief clearly explaining the needs, pains, objectives, goals etc...
1. Study Setup 2. Data Collection 3.a Merging of Data 3.b Analysis & Report
Cost & Timings depends on: Cost & Timings depends on: Cost & Timings depends on: Cost & Timings depends on:
(# images, respondents, segments, & (# images, respondents, segments, & (# images, respondents, segments, (# images, respondents, segments, &
locations) locations) & locations) locations)
Activity: Activity: Activity: Activity:
• Goals / Success criteria definition • This is managed by our certified • Merging of data from different • Analysis on:
• Stimuli definition data collection partners Worldwide. locations to a central research hub. - EYE TRACKING METRICS
• Segment / Cells definition • US: 12 locations nationwide • Validation of data collection quality - EMOTION METRICS
• Geographic scope definition • Recruitment of respondents • Validation of data merge - READING METRICS
• Study Scope & Stimuli Guidelines • Data Collection at location (s): Eye - QUESTIONNAIRE (if needed)
• Deliverables & timings Tracking & Questionnaire (if needed)
• Cost Proposal • Delivery of Data to iMotions • General Conclusions & Recommendations
• Management overview by iMotions
- Signature from Client • Presentation to Client
(PPT / GoToMeeting / On site)
OK-GO
• Delivery of Stimuli (Timeline starts)
• Stimuli management
• Study Design
• Setup & preparation on location (s)
© iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
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7. CONFIDENTIAL
EYE TRACKING SERVICES - SAMPLE STUDY: Packaging Benchmark
• Find strengths & limitations of current packaging identifying areas of competitive advantage /
disadvantage against direct competitors.
Each Cell (30 people) sees 1 shelf arrangement + the 4 individual products
(Subconscious) Brand Impact 1.a
Measuring the overall subconscious perception the target
group is getting by being confronted with the package
Brand Communication 1.b
Measuring that key claims, benefits and elements
actively “intercept” shoppers and are consistently
seen in a proper hierarchy and order.
Questionnaire:
Recall
Brand familiarity
Brand associations
Purchase intent
2. ? ? ?
Perceived quality
Brand Visibility
Measuring shelf impact: “Stopping Power & ability to be 3.
seen and break through clutter”
Shelf arrangement A Shelf arrangement B Shelf arrangement C
(with the 4 products) (with the 4 products) (with the 4 products)
Cell A Cell B Cell C
1 Target Segment
30 respondents per cell
3 cells = 90 respondents
5 Locations (choice from 12 locations in US)
(6 respondents per location per cell A B C D E A B C D E A B C D E
= 18 respondents per location)
© iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
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8. CONFIDENTIAL
EYE TRACKING SERVICES - DATA COLLECTION PLATFORM IN US (Docking Stations)
• Attention Tool®3.0 provides the merging of data from as many sites as needed to a central research hub.
• We can collect data in 12 locations in the US equipped with state-of-the-art Docking Stations inside some
of the most popular malls in the following cities.
• We offer extended North American studies in Canada and Mexico.
Seattle
Super Mall of the Toronto
Great Northwest Canada Extension
Minneapolis
Maplewood Mall
New York
Philadelphia
Chicago Franklin Mills Mall
Woodfield Shopping Center
Las Vegas Washington
Miracle Mile Shops Lakeforest Mall
Los Angeles
Northridge Fashion Center
San Diego Atlanta
Mission Valley Mall North Point Mall
Dallas
Grapevine Mills
Daytona Beach
Volusia Mall
Mexico City
Mexico Extension
© iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
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9. CONFIDENTIAL
EYE TRACKING SERVICES - DATA COLLECTION - DOCKING STATIONS (12 in US)
The Attention Tool® 3.0 Docking Station assures high and consistent data quality for any type of study and media.
• TV Ads • Shelves
• TV Ads
• Packaging 8 • Displays
• Outdoor
• Print Ads • Space
• Small shelves
• Web Graphics management
• Etc..
• Etc.. • Etc..
1
3
5 6
9
4
Monitor test Plasma TV screen test Large screen test (with projector)
1. 19” monitor
1 2. High definition projector
3. Mechanical arm
3
7 4. Adjustable “Barber” chair
6 5 5. Adjustable table A
6. Adjustable table B
2 7. X120 Eye tracker
4 8. TV Plasma screen
9. Large projection screen
© iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
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10. CONFIDENTIAL
THANKS FOR YOUR TIME!
For inquiries contact sales@imotionsglobal.com
www.imotionsglobal.com
iMotions - Emotion Technology A/S is a high tech company with HQ in Copenhagen DK.
We have created and developed a very robust technology with several patents on eye
tracking, reading patterns & pre-conscious emotional response measurements through the
interpretation of the reaction of the eye.
Thereby we are a step ahead of any other eye tracking solution in the World.
© iMotions - Emotion Technology A/S • Denmark, India, USA • sales@imotionsglobal.com • www.imotionsglobal.com
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.
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