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The Emotion Measurement in iMotions’ technology is based on the INTERPRETATION OF EYE REACTIONS collected via camera and analyzed in a specially designed software. PUPIL DYNAMICS, BLINK CHARACTERISTICS AND GAZE BEHAVIOR are among the Eye Reactions interpreted by the iMotions Emotion Measurement System in order to assess and calculate an index of the IMMEDIATE EMOTIONAL RESPONSE. Check this slideshow for a typical Q&A for most clients. You will here have a lot of referals to related papers.