Erik bergman - LAC 2017 - Time to say goodbye: How to plan an exit strategy for your affiliate business
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Many affiliates work towards an ultimate goal of selling their business to achieve a higher financial reward for their hard work. To successfully do so requires a thought-out exit strategy, attractive growth and an understanding of what buyers are looking for. This session will provide an insider’s guide to successfully selling your business from the first steps you need to take right through to the final signing on the bottom line. Increase business value and identify most valuable assets Common pitfalls and challenges Understanding if and when exiting is the right strategy
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Erik bergman - LAC 2017 - Time to say goodbye: How to plan an exit strategy for your affiliate business
- 1. How to sell an affiliate business
- 2. Step 1 • Get you numbers in order
- 3. Basic KPI’s • New Registered Players • New Depositing Players • Revenue • Revenue share vs. CPA/fixed fees • Costs
- 4. Basic KPI’s
- 5. Basic KPI’s for SEO affiliates • Install Google Analytics • Organic Visits • Country split • Average time on site • Bounce rate
- 6. Basic KPI’s for other media channels • Always keep KPI’s per month to show trend • Emails gathered / sent / opened • Apps downloaded, active users • Likes, shares, followers
- 7. General info • Overview of partners and the deals • List of domains • Short description of the business
- 8. Step 2 • Understand the valuation
- 9. • Do your research • 2-6x annual profit Valuation
- 10. Drives valuation up • Growth • Size • Age of the business • Revenue share vs CPA • A devoted team • Brand • Well defined business • Easily integrated • Regulated markets • Something unique
- 11. Drives valuation down • Decline • Risks • Source of traffic • CPA vs. revenue share • Scattered business • Unregulated markets
- 12. Step 3 • Prepare with consultants
- 13. Consultants • Get a lawyer and understand the lawyer • Skip the middle man
- 14. Step 4 • Contact buyers
- 15. Buyers • Publicly listed companies • Talk around • Send an email with a short description • Sign an NDA
- 17. Negotiations • Meet in person if possible • Explain clearly what you are looking for • Ask, don’t speculate • Be pragmatic