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Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
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Getting Started with SEO & SEM - Primetime Las Vegas

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SEO & SEM for beginners. This presentation was given to members of Nationwide (independent retailers) in Las Vegas in February 2011.

SEO & SEM for beginners. This presentation was given to members of Nationwide (independent retailers) in Las Vegas in February 2011.

Published in: Technology, Design
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Transcript

  • 1.  
  • 2. Getting started with SEO / SEM
  • 3. What is SEO / SEM?
  • 4. State of search – Market share Source: comScore
  • 5. State of search – New players
  • 6. State of search … and growing
  • 7. Search results, how simple is it?
  • 8. Classic results Paid Organic
  • 9. Local search
  • 10. Image search
  • 11. Video search
  • 12. News
  • 13. Products search
  • 14. Why some content rank’s better?
  • 15. It’ s all about being an expert
  • 16. How does it work?
  • 17. Click here!
  • 18. Getting the basics right Technology Content Popularity / authority Source: seomoz.org
  • 19.
    • Accessible, quality content . Robots:
      • Read text
      • Are lazy and love unique content
      • Can crawl deep if the structure is right
      • Hate walls :
        • proper internal links
        • response codes
    The basics - Technology
  • 20.
    • Create optimized content
      • With the right keywords
      • For the right audience
      • Considering important search signals
    The basics - Content
  • 21.
    • Have a link building strategy
    • Write good and fresh content to acquire links
    • Use social platforms to spread your content
    The basics – Authority
  • 22. Do it for people first. Search engines don’t buy products.
  • 23. Blogging for SEO
  • 24. What are the top ranking factors? Onsite keyword and non-keyword related External (offsite)
  • 25. Onsite - keyword specific Keyword use in TITLE tag Keyword use in Headline tags Keyword use in page URL Proper naming of non-textual content Important content first Proper internal linking
  • 26. Onsite - non-keyword specific Unique content Fresh content Page structure Internal linking Hosting (speed)
  • 27. Offsite (external) Keyword -focused external links External link popularity Multiple link sources Links context Position of link in site architecture Trustworthiness of link source All links aren’ t born equal!
  • 28. Getting the strategy right Individual keyword (ex.: T.V.) 2 – 3 keywords (ex.: LCD T.V.) Keyphrase (ex.: buy sony bravia 42 ” ) High Cost Low cost High conversion Low conversion
  • 29. First steps
    • Technical site review / audit to detect and correct current SEO limitations .
    • Optimize actual content according to onsite search signals.
    • Find relevant keywords with a decent popularity / competition ratio.
    • Create and optimize content for these keywords.
    • Start building your first backlinks .
  • 30. It's a continuous process
  • 31. Pay Per Click (PPC)
  • 32. What is pay per click?
  • 33. Why pay per click? Launch new products Short term alternative to SEO Promotional campaigns Last minute deals Branding …
  • 34. Targeting “Glocal” markets
  • 35. How does PPC work?
  • 36. What matters Set conversion goals & Think in terms of landing pages
  • 37. Goals and landing pages? Your Ad Paid ad on a popular Search engine http://example.com Goal Cost Measurable ROI
  • 38. Eliminate guesswork
  • 39. Wrap up
  • 40. Basic toolbox
  • 41. Keyword Tool : Find keywords
  • 42. Traffic Estimator : Cost data
  • 43. Google Analytics : Measure
  • 44. Thank You!

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