Bahan kasus senin 2 Maret 2015

1. Creating the Future
Bahan Kasus Kuliah
Senin, 2 Maret 2015
Dosen: Husni Amani
Husni Amani

2. Polygon: A Pride from Sidoardjo
 PT Insera Sena (1989) produces variety of bicycles
with 2 manufacturing facilities (fully managed by
Indonesian experts)
 export to 60 countries such as UK, Germany, US,
Canada, Australia, etc
 800 employees with modern production facilities,
capacity 2,000 bicycles/day (50% polygon)
 brands: polygon (developed 1994-1997), scott,
raleigh, raam, mustang, fermo, abaya, and many
others
 market share polygon in domestic market 75% (road
bike in middle class and high-end segment)

3. Polygon: A Pride from Sidoardjo
 polygon has European standard since 2 years ago
 new product development: months until a year until
new model launch
 new product test: strength test, find crack area,
manual test by expert such as tracking test (running
test)
 polygon has its differentiation: frame form, decal
design

4. Polygon: A Pride from Sidoardjo
 receive business order from several famous bicycle
companies in Europe and US
 polygon brand models: mountain bike, road bike, city
bike, BMX & freestyle, bicycle for children, special
model (rodeo bicycle, tandem, cruiser, folded bicycle
 developing racing sport such as polygon sweet nice
(PSN), polygon factory team (PFT)
Source: Pikiran Rakyat, 28 September 2014, p.4

5. PT Telkom Business in Malaysia
• lauch remmitance business in Malaysia, partnership
with Hongleong Islamic Bank
• main target market: Indonesian workers
• sales target 2014: Malaysia (RP 30 billion), Hong
Kong (Rp 200 billion), Taiwan (Rp 70 billion)
• PT Indosat becomes potential competitor:
 partnership with HomeSend (joint venture
Mastercard-eServGlobal, BICS)
 using its product: Dompetku with 980,000
customers

6. PT Telkom Business in Malaysia
• The International Fund of Agriculture
Development (IFAD): estimates around 6.5
million Indonesians will send money to their
families in 2014 with remittance payment
US$7.5 billion
Source: Bisnis Indonesia, Layanan Remitansi: Masuk ke Malaysia Telkom Gaet Hongleong Bak,
25 September, p.23