The document discusses Richard Dyer's paradoxes of stardom. Paradox 1 is that stars must seem both ordinary and extraordinary to consumers. Several examples are given of stars like Beyoncé, Jay-Z, and Shakira appearing both as extraordinary performers and ordinary people in their private lives. Paradox 2 is that stars must seem both present and absent to consumers. Examples are given of stars like Katy Perry, Lady Gaga, and Nicki Minaj appearing both prominently and being absent from public view.