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Applying genre theory
1. Charlie
Puth-
Attention
-Pop
-2017
Lots of close ups of the artist- Demands of the record
label. The artist is the face of the song, so knowing who the artist is makes
it more likely that the audience will buy the song.
Genre Characteristics- Themes of love and
lust, performance element. Created through shot types,
props, costume and lighting.
Voyeuristic treatment of females and the female body-
Created through shot types (close ups, low angles) , lighting (red lighting has
connotations of passion, sex, and love ) and costumes (bikini, red dress), as well as
the use of slow motion on the shots of the woman. These all help to sexualise the
woman, to conform to the Goodwin’s genre convention.
2. Imagine
Dragons, Lil
Wayne & Wiz
Khalifa W/
Logic & Ty
Dollar $ign Ft
X
Ambassadors-
Sucker For
Pain
-Rap
-2016
Intertextual references to the film Suicide
Squad- The film helps to promote the song and the song helps to
promote the film.
Genre Characteristics- Themes of aggression, violence,
prison, death and crime, which both reflects themes in the film Suicide
Squad, and the themes which are common in rap songs. These themes
are shown through the mise en scene of the video, through props such as
bullets and guns, and the prison setting of the video.
Lots of close ups of the artists- Demands of the record
label. People will be more likely to buy the latest song if an artist they
like is featured in the song.
3. Royal
Blood-
Lights
Out
-Rock
-2017
Genre Characteristics- Stage performance is
very stereotypical for rock songs.
Edited in time to music- Shots change with the beat of the
song, as does the colour change from grey to red.
Lots of close ups of the artists- Demands of the record
label. People will be more likely to buy the latest song if they know who
the artist is. This means the artist can gain a following easier.
Voyeuristic treatment of females and the female
body- Created through, lighting, costumes and actors positioning and actions.