HUBFORUM Sao Paulo : http://hubforum.com/saopaulo/ On June 5th 2014, the HUBFORUM made its first appearance in Sao Paulo. The opportunity to gather 80 brazilian and international experts on the up coming trends and best practices in digital marketing. On the eve of the world cup, fifteen speakers have made an overview of the brazilian digital market and ecosystem.

1. The Future of
Retail!
Marketing Strategy Manager at
Nathalia Jordão

2. THE FUTURE OF RETAIL IS

3. THE FUTURE OF RETAIL IS
MOBILE

4. 1st grocery retailer
to offer mobile
commerce
PÃO DE AÇÚCAR DELIVERY MOBILE APP

6. THE FUTURE OF RETAIL IS

7. THE FUTURE OF RETAIL IS
PERSONALIZATION

8. Dear John Sample,
We know much more than your name, and we
do use our data.
XOXO

9. 100% personalized offers
that turned into discount
coupons.!350K clients received our
personalized offer.!
Participation Rate = 17%!
Return rate = 8,2% (up to 25% in some
offers)!
Total visits increasing = 2,3%!
GOLDABEMD
Awards

10. THE FUTURE OF RETAIL IS

11. THE FUTURE OF RETAIL IS
CO-CREATION

12. vídeo

13. THE FUTURE OF RETAIL IS

14. THE FUTURE OF RETAIL IS
OMNICHANNEL

15. A program valid to purchases through all the
Extra formats.
Extra
Gas Station
Extra
Super and Hiper Market
Extra
Drug Store
Extra
E-commerce
Extra
Mini Market

16. • Personalized data. We
know the family and its
individuals
• Easier to win points and
get rewards
+ + + =
Up to 4 people can accumulate points in the
same account:

17. So far so good :)!
The biggest retail loyalty program of
Brazil, with 3MM registered users in only
3 months.
Result:!

18. LIMITLESS
STORE

19. Thank you!
Marketing Strategy Manager at
Nathalia Jordão