The Future of
Retail!
Marketing Strategy Manager at
Nathalia Jordão
THE FUTURE OF RETAIL IS
THE FUTURE OF RETAIL IS
MOBILE
1st grocery retailer
to offer mobile
commerce
PÃO DE AÇÚCAR DELIVERY MOBILE APP
THE FUTURE OF RETAIL IS
THE FUTURE OF RETAIL IS
PERSONALIZATION
Dear John Sample,
We know much more than your name, and we
do use our data.
XOXO
100% personalized offers
that turned into discount
coupons.!350K clients received our
personalized offer.!
Participation R...
THE FUTURE OF RETAIL IS
THE FUTURE OF RETAIL IS
CO-CREATION
vídeo
THE FUTURE OF RETAIL IS
THE FUTURE OF RETAIL IS
OMNICHANNEL
A program valid to purchases through all the
Extra formats.
Extra
Gas Station
Extra
Super and Hiper Market
Extra
Drug Stor...
• Personalized data. We
know the family and its
individuals
•  Easier to win points and
get rewards
+ + + =
Up to 4 people...
So far so good :)!
The biggest retail loyalty program of
Brazil, with 3MM registered users in only
3 months.
Result:!
LIMITLESS
STORE
Thank you!
Marketing Strategy Manager at
Nathalia Jordão
[HUBFORUM Sao Paulo] Grupo Pão de Açúcar - Nathalia Jordao
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[HUBFORUM Sao Paulo] Grupo Pão de Açúcar - Nathalia Jordao

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HUBFORUM Sao Paulo : http://hubforum.com/saopaulo/

On June 5th 2014, the HUBFORUM made its first appearance in Sao Paulo. The opportunity to gather 80 brazilian and international experts on the up coming trends and best practices in digital marketing. On the eve of the world cup, fifteen speakers have made an overview of the brazilian digital market and ecosystem.

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[HUBFORUM Sao Paulo] Grupo Pão de Açúcar - Nathalia Jordao

  1. 1. The Future of Retail! Marketing Strategy Manager at Nathalia Jordão
  2. 2. THE FUTURE OF RETAIL IS
  3. 3. THE FUTURE OF RETAIL IS MOBILE
  4. 4. 1st grocery retailer to offer mobile commerce PÃO DE AÇÚCAR DELIVERY MOBILE APP
  5. 5. THE FUTURE OF RETAIL IS
  6. 6. THE FUTURE OF RETAIL IS PERSONALIZATION
  7. 7. Dear John Sample, We know much more than your name, and we do use our data. XOXO
  8. 8. 100% personalized offers that turned into discount coupons.!350K clients received our personalized offer.! Participation Rate = 17%! Return rate = 8,2% (up to 25% in some offers)! Total visits increasing = 2,3%! GOLDABEMD Awards
  9. 9. THE FUTURE OF RETAIL IS
  10. 10. THE FUTURE OF RETAIL IS CO-CREATION
  11. 11. vídeo
  12. 12. THE FUTURE OF RETAIL IS
  13. 13. THE FUTURE OF RETAIL IS OMNICHANNEL
  14. 14. A program valid to purchases through all the Extra formats. Extra Gas Station Extra Super and Hiper Market Extra Drug Store Extra E-commerce Extra Mini Market
  15. 15. • Personalized data. We know the family and its individuals •  Easier to win points and get rewards + + + = Up to 4 people can accumulate points in the same account:
  16. 16. So far so good :)! The biggest retail loyalty program of Brazil, with 3MM registered users in only 3 months. Result:!
  17. 17. LIMITLESS STORE
  18. 18. Thank you! Marketing Strategy Manager at Nathalia Jordão

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