Phoenix Fashion Week 2014 Digital Program

LETTER FROM THE
EXECUTIVE DIRECTOR
Here we are once again at THE fall fashion event of the
year…Phoenix Fashion Week at Talking Stick Resort. Each
and every season I get so excited to share our fast growing
brand with the 1,000’s of fashionistas attending our week
long calendar of Fashion, Education and Humanity. But,
like clockwork each and every season…we also get so many
questions like, why do we do this, how do we do this, and
what is our end goal? Well…
Our mission is to Push Arizona Fashion Forward! But, what
exactly does that mean? It means that since the beginning,
Team Phoenix Fashion Week set the bar high within the
Arizona fashion industry and we have been raising that
same bar every season since 2008. We began as a one-day
celebration that has grown into a sustainable year-round
fashion business producing (12) different fashion events in
(12) different locations around Arizona.
How Did We Do It? We clearly defined who we were and
who we were not. We were definitely about the ‘Business
of Fashion’ first and foremost. We definitely were not going
to listen to the naysayers. We are clearly about helping
emerging designers build sustainable and successful fashion
brands. We clearly were never going to give up. We were
100% about improving on our mistakes and we were never
afraid to try again. In other words, our common sense
approach and relentless
work ethic forged our way
to becoming the leading
fashion industry event in
the Southwest.
Your Best or Nothing!
Brand partner Mercedes
Benz inspired this kind of thinking amongst our team. It is true,
when you really know who you are and when you give your
best effort day in and day out in the pursuit of your goals, you
naturally push everything and everyone around you forward.
This is the ‘secret to our sauce.’
That mindset and high bar expectation is why we believe we
have (7 Arizona brands) of the (13) emerging designers
competing for ‘2014 Designer of the Year’ compared to only
(2) Arizona based designers last year. The tide is turning,
Arizona is rapidly moving fashion forward.
So, where does that leave us? It leaves us with an amazing and
accomplished team supported by strong global partners that
include Schumacher European LTD. Mercedes Benz, Boots
USA, TONI&GUY, Walgreens, UBER, OfficeMax, FIDM, just
to name a few. Not bad for a brand that began as a one-day
celebration. Come join us!
–Brian Hill, Executive Director of Phoenix Fashion Week
EXECUTIVE BOARD
Percy Knox
Advisor
Hermann Plank
Advisor
Chris Detert
Advisor
Russell Goldstein
Advisor
Liz Riley
Education
Melissa Rein
Public Relations
Brenna Moses
Operations
Lauren Pfingstag
Media
Christina Ziegler
Operations
Abbei Brown
Designers & Buyers
Dynelle Rodriguez
Style
2

Phoenix Fashion Week’s signature Fashionably Pink Celebrity
Fashion Show, presented by Schumacher European, Ltd.,
Fashion Week organizers are thrilled to introduce an exciting
new host venue for the 2014 event: Schumacher European, Ltd.
2014: Mercedes Benz.
“Our entire team here at Schumacher is proud to have this
sponsorship with Phoenix Fashion Week and support breast
cancer awareness by hosting Fashionably Pink in conjunction
with the launch of the all new Mercedes-Benz GLA SUV,
all-new 2015 Mercedes Benz C class and 2015 S Class Coupe,”
said Kevin Steele, General Manager, Schumacher European Ltd.
7:00pm, featuring a dramatic red carpet entrance for photo
CELEBRATING
SURVIVORS
opportunities, mingling with local tastemakers, sounds by DJ Jen
Chump, Check for a Lump! and their Wig Out Program,
providing high quality wigs for post chemotherapy and
complimentary mammograms for low-income women in
Arizona.
“We are excited to again activate one of our strongest platforms,
humanity. We are equally excited to partner with Schumacher
European Ltd. to support local breast cancer charities and raise
awareness and funds right here in Arizona,” said Brian Hill,
Executive Director for Phoenix Fashion Week.
Set to the picture-perfect backdrop of the Schumacher European,
Ltd. North Scottsdale’s exclusive Mercedes-Benz showroom, the
high energy fashion show will begin at 8:00pm, where “pink
inspired” fashions from top retailers and designers will be
featured on the runway and worn by breast cancer survivors and
recognizable local celebrities, with cosmetics and skincare
Boots and Walgreens.
SURVIVORS
CELEBRITIES
SURVIVORS: Mikala Edwards | Fashionably Pink Survivors | Jennifer Sykes
CELEBRITIES : Catherine Anaya - CBS 5 | Susan Casper - Sonoran Living |
Arie Luyendyk - | Joy Linton - Celebrity Model |
Beth Troutman -
4

WEDNESDAY, OCTOBER 1
SURVIVORS ON THE RUNWAY
LORI ADKINS
DINA BURG
SHARON CARLSON
KIMBERLY RUTH EREV
JOELLE JULIEN
AMELIA SALAS
7:00 P.M. Doors Open | Silent Auction Begins
CELEBRITIES ON THE RUNWAY
BETH TROUTMAN
CATHERINE ANAYA
JACKIE MORALES
KYLE UNFUG
JOHNJAY VAN ES
JESSIE ARTIGUE
LEEANN DEARING
LINDSAY VIKER
MADISON BROWN
NATASHA CASTLES
OLIVIA ARGUE
PHIL WESTBROOKS
RACHEL KASANG
RICH BERRA
YETTA GIBSON
GUEST SPEAKERS
WWW.CHECKFORALUMP.COM
Brian Hill | Executive Director | Phoenix Fashion Week
Russell Goldstein | Humanity Director | Phoenix Fashion Week
Holly Rose | Dont be a Chump! Check for a Lump!
Music | Dj Je n Jones
APRIL BECK
LYNN BYRN
CHINA CARNELLA
LAUREN DANIELS
SUE FISCHER
HOLLY ROSE
RANDEE SOLANO
JOHN JAY & RICH | 104.7 KISS FM
SUSAN CASPER | Sonoran Living, ABC 15
TERRI OUELLETTE | Sonoran Living, ABC 15
BETH TROUTMAN |
SAVANNAH WIX | Miss Teen Arizona USA
JORDAN WESS | Miss Arizona USA
KRISTIN ANDERSON | FOX 10
CATHERINE ANAYA | CBS 5
JAVIER SOTO | 3TV
NATASHA CASTLES | 101.5 JAMZ
COACH HERB SENDEK | ASU Mens Basketball Coach
TYRANN MATHIEU | Arizona Card inals
KRISTEN KEOGH | FOX 10

STYLE VILLA MARKETPLACE
This year’s Phoenix Fashion Week Style Villa Marketplace,
powered by T-Mobile inside Talking Stick Resort, will be
the fashionable shopping destination for all attendees.
Beginning at 5:00pm Thursday through Saturday of fashion
week, this stylish marketplace will feature a bevy of shopping
Powered by
THURSDAY
T-MOBILE
BOOTS BEAUTY BAR
MICHAEL STARS
CHARMOSA SWIMWEAR
OLGA M DESIGNS
ADOIRE BY SABA
WOMAN’S TOUCH APPAREL
STATE FORTY EIGHT
PHOENIX FASHION WEEK
TONI&GUY
MISHA MENDICINO DESIGNS
TOM HORN COLLECTION
FRIDAY
T-MOBILE
BOOTS BEAUTY BAR
MICHAEL STARS
OLGA M DESIGNS
ADOIRE BY SABA
ATIZ
KISMIT
TONI&GUY
THE ART INSTITUTE OF PHOENIX
CLASSY JAZZY
TOM HORN COLLECTION
SATURDAY
T-MOBILE
BOOTS BEAUTY BAR
MICHAEL STARS
AQUILA GRAYSCALE
DEEP CHIC
OLGA M DESIGNS
ADOIRE BY SABA
VERBENA DESIGNS
POSSIBILITY JEWELRY
BAD WATER BREWING
BYDFAULT
SIX-8 CLOTHING COMPANY
TONI&GUY
6
opportunities for every taste, from top retailers like Michael
Stars to Phoenix Fashion Week’s emerging and established
designer brands. Guests can sip a cocktail while perusing chic
fall must-haves and experiencing an interactive installation
powered by T-Mobile.

PRESENTED BY:
THE FASHION INSTITUTE OF
DESIGN & MERCHANDISING
THE BUSINESS OF FASHION SEMINAR SERIES
INSTITUTE OF DESIGN
& MERCHANDISING SEMINAR SCHEDULE
PRESENTED BY THE FASHION
THURSDAY, OCTOBER 2
9:00 A.M. “FASHION FOR PROFIT” | Frances Harder | fashionbiz inc.org
market.
10:30 A.M. “BRANDING YOUR FASHION FOR SUCCESS” | Frances Harder | fashion bizinc.org
12:00 P.M. “DESIGNER BOOT CAMP” | Bri an Hill | phoenixfashionweek.com
Learn the steps to prepare your fashion brand for success in Phoenix Fashion Week’s Emerging Designer Boot Camp and beyond.
FRIDAY, OCTOBER 3
9:00 A.M. “HOW NOT TO LAUNCH A FASHION BRAND” | Mercedes Gonzalez | globalpurchasinggroup.com
tools to successfully launch your fashion business for success.
10:30 A.M. “HOW TO OPEN & RUN A SUCCESSFUL RETAIL STORE ” | Mercedes Gonzalez
An insightful one-hour presentation detailing the most important factors retailers don't realize they need to know, while helping boutiques
| globalpurchasinggroup.com
12:00 P.M. “SUCCESSFULLY SELLING TO ONLINE & TRADITIONAL RETAILERS” | Melissa McGraw
Learn industry insider tips and tools on how to sell your designs to e-commerce retailers & what is necessary to impress traditional
boutique buyers. | thefashionpotential.com
SATURDAY, OCTOBER 4
9:00 A.M. “FASHION LAW: PROTECTING YOUR BRAND”
YOUR BRAND! | www.lewisbrisbois.com
10:30 A.M. “GROWING YOUR BUSINESS WITH SOCIAL MEDIA & EMAIL” | Ron Cates
Learn how to super succeed in fashion through the power of Social Media and e-mail. |
constantcontact.com
12:00 P.M. “DESIGN INSPIRATION: WHERE DESIGNERS ‘SHOP’ FOR IDEAS” | Julie O tt |
FIDM reveals the visionary process behind product designs in fashion, interiors, print and graphics, automobiles, and more.

ON THE RUNWAY
ESTABLISHED DESIGNER LINE-UP 2014
GLOBAL FASHION BRANDS
Each year, Phoenix Fashion Week selects a
diverse list of established fashion brands from
around the globe to showcase their latest
collections here in the desert. These successful
designers chose Phoenix as the perfect cross
-
section of fashionistas, media and buyers to
extend their reach and brand recognition. This
year, Phoenix Fashion Week is set to feature
brands representing a diverse set of back-grounds,
hailing from Dubai to Phoenix.
Enjoy the collections from the ESTABLISHED
DESIGNERS of Phoenix Fashion Week 2014,
-
featuring four showstopping finale designers:
Aris Pico, Albert Andrada, Rocky Gathercole
and Yen.
THURSDAY, OCT. 2
DIEGO MILANO | Ultra luxury denim with a unique mix of sophistication & rock n' roll | diegomilano.com
CAROL WONG | FIDM Debut Designer | fidm.edu
TYLOR LEIGH | FIDM Debut Designer | fidm.edu
ALBERT ANDRADA | C ultured Couture Eveningwear | albertandrada.com
FINALE
8

10 ON THE RUNWAY
$10,000 EMERGING DESIGNER CHALLENGE
For the sixth year, Phoenix Fashion Week is introducing (13) hand
picked Emerging Designers, discovered following Phoenix Fashion
Week’s successful 10 city tour of the United States, including New
York City, San Francisco, Los Angeles, St. Louis, Seattle, Chicago,
Dallas and Phoenix.
While these designers come from various cities around the country,
Phoenix Fashion Week is thrilled to reveal that for the first time
ever, 7 of the 13 Emerging Designers competing for ‘Designer of the
Year’ are locally based in Phoenix.
These next “IT” designers had the opportunity to launch their brand
at Phoenix Fashion Week at Talking Stick Resort this year and com-peted
in this 4-month Emerging Designer Bootcamp to better their
business and for the chance to be named ‘Designer of the Year’. The
winner of the Designer of the Year Competition will be officially
announced on Saturday, October 4th, on the closing night of fash-ion
week and will also receive a $10,000 (value) prize package com-prised
of goods and services to help launch their brand.
EMERGING DESIGNER
2014 EMERGING DESIGNERS
BOOTCAMP
PRESENTED BY
2014 Emerging Designers

12
ACCESSORY DESIGNERS
CLUTCH JEWELRY
Jewelry for the Journey
clutchjewelry.com
POSSIBILITY
Accessorizing the Modern
Heroine
possibilityjewelry.com
OLGA M DESIGNS
Couture Feather Fashion
olgamdesigns.com
TOM HORN COLLECTION
We Create Timeless Leather
Goods
tomhorncollection.com
VERBENA DESIGNS
The Influence of Nature
verbenadesigns.com
ACCESSORY DESIGNER
CHALLENGE
Presented by Bad Water Brewing, the Accessory
Designer Challenge called on Phoenix Fashion Week’s
accessory designers again this year to design a unique
accessory that not only embodies the Bad Water
Brewing brand, but also the tightly knit, creative craft
beer community. After much anticipation, Adriana
Soto of Verbena Jewelry was named the challenge
winner and Accessory Designer of the Year!
“I find myself extremely honored to collaborate with
Phoenix Fashion Week and the Bad Water Brewing
team in the Accessory Designer Challenge. My
inspiration came from the style and originality of
Bad Water. They have something different that truly
makes them unique among other beers, and this is why
I created an accessory that can stand on its own and
merges fashion, style and multi-functionality.”
- Adriana Soto, Designer of Verbena Jewelry
WINNER: VERBENA DESIGNS
enix Fashion Week
Phoenix Accessory
Designer Challenge
Sponsored by
BRIDGING DESIGNERS & BUYERS.
phoenixfashionweek.com

FEATURED DESIGNERS
ROCKY GATHERCOLE ALBERT ANDRADA ARIS PICO YEN
Each year, Phoenix Fashion Week
selects a diverse list of established
fashion brands from around the globe
to showcase their latest collections
here in the desert.
After last year’s memorable 30-piece
finale show by celebrity designer
Rocky Gathercole, Phoenix Fashion
Week plans to push the fashion
envelope one step further with not
one, but four designers.
“Each year at Phoenix Fashion
Week, we push to raise the bar of
collections, from ready to wear to
couture. It speaks volumes about our
production quality, and our unique
cross-section of media, buyers and
fashionistas that collectively help to
push Arizona fashion forward. Quite
simply, PHXFW is becoming a mecca
for global fashion brands,” said Brian
Hill, Executive Director of Phoenix
Fashion Week.
These designers add to a strong lineup
of established collections at Phoenix
Fashion Week at Talking Stick Resort and
make their dramatic debuts, with local
fashionistas, tastemakers and attendees
alike abuzz with anticipation.
Albert Andrada: This designer defines
his collections as ‘cultured couture
eveningwear’ and is a true visionary
in the fashion industry. He recently
partnered with well-known brand Ethan
Allen to design luxury furnishings and
has also dressed numerous celebrities on
the red carpet, including Paris Hilton’s
stunning white gown for The Grammy’s.
Albert Andrada’s collection will debut at
Phoenix Fashion Week at Talking Stick
Resort on Thursday, October 2nd.
Aris Pico: Known for futuristic feminine
fashions, Aris Pico is a newer name to the
global fashion industry, but has already
made a memorable first impression for
his brand in the Philippines, debuting
his S/S 2013 collection at Philippine
Fashion Week to rave reviews. Don’t
miss his collection as a part of two
impressive finale designers closing out
Friday, October 3rd of Phoenix Fashion
Week at Talking Stick Resort.
Yen: Elite luxury couture fashions
perfectly describes the sheer artistry
of Yen’s designs. He recently showed
his collection at London Fashion Week
in 2014 and will bring his one-of-a-kind
garments to the Phoenix Fashion
Week at Talking Stick Resort runway on
Friday, October 3rd.
Rocky Gathercole: As Phoenix Fashion
Week’s memorable finale designer
in 2013 and a favorite of celebrities
including Katy Perry, he is returning for
another jaw-dropping collection that
gives the term ‘runway presentation’
an entirely new meaning. Watch his
designs close out another amazing year
on Saturday, October 4th.

VOTE FOR YOUR FAVORITE LBD LIVE AT PHXFW
Little
Black
Dress
Phoenix Fashion Week invited Arizona fashion designers to submit their
best little black dress sketches as a part of the 3rd Annual Little Black Dress
Challenge, presented by The Art Institute of Phoenix.
“The Art Institute of Phoenix is proud to sponsor this year’s Little Black Dress
Challenge. We are committed to fostering the development of a professional
fashion community that serves our students and the community at large by
supporting Phoenix Fashion Week,” said Katy Hansen, Fashion Program
Coordinator for The Art Institute of Phoenix.
The Little Black Dress Challenge Review Panel narrowed down the challenge’s
10 semi-finalists to the Top 5 finalists: Alejandra Insunsa, Angela Johnson,
Hannah Condie, Olga Medvedeva, and Safiya Chaney.
Fans and followers were encouraged to visit Phoenix Fashion Week’s Facebook
page, where they could view the top five little black dress sketches and vote for
their favorite sketch.
The winning sketches were produced by these talented finalists leading up
to fashion week, where all five will be on display in the Style Villa shopping
marketplace, powered by T-Mobile, for attendees to view. The Little Black
Dress Challenge winners will be officially announced live at Phoenix Fashion
Week at Talking Stick Resort in October, with The Art Institute of Phoenix
presenting the 1st Prize winner with $1,000 cash and 2nd prize with $500 cash!
14
& + $ / / ( 1 * (
3 5 ( 6 ( 1 7 ( ' %
Alejandra
Insunsa
Hannah
Condie
Olga
Medvedeva
Safiya
Chaney
Angela
Johnson
$1,500 IN CASH PRIZES

T-SHIRT DESIGN CONTEST
$1,000 FASHION DESIGN SCHOLARSHIP
PRESENTED BY:
Phoenix Fashion Week’s 4th Annual ‘Inspire Fashion’ T-shirt Design Contest, presented by Cabana
Modern Apartment Homes, received an impressive roster of design submissions from fashion
students around Arizona. Ultimately, the winner was chosen.
Phoenix Fashion Week and Cabana Modern
Apartment Homes are proud to award Mesa
Community College 2nd year Fashion Merchandising
student Anh Huynh-Nguyen as the winner of the
Inspire Fashion T-Shirt Design Contest!
“My inspiration was derived from seeing a tattoo that
said, ‘free as a bird’. The dress is meant to express the
idea that color is life and mixed with fashion, brings
freedom. I was lucky to see the flyer at my school only a few days
prior to the deadline. I never thought that I would be the winner
of Phoenix Fashion Week’s T-shirt Design Contest! I am very
honored,” said Huynh-Nguyen.
After the best-selling t-shirt design by last year’s winner, Emery
Guzman, Phoenix Fashion Week was elated to see what fresh ideas
Arizona’s talented crop of fashion students would bring to the table.
“What’s exciting about a student challenge like this is that the
designer is going to go through in real time the steps to take a design
from inception to market,” said Brian Hill, Executive Director of
Phoenix Fashion Week.
Anh’s winning sketch will be produced by Phoenix Fashion Week,
displayed and sold exclusively in the Style Villa Marketplace,
powered by T-Mobile October 2-4. As the ‘Inspire Fashion’ T-shirt
Design Contest winner, Anh will also be recognized at Phoenix
Fashion Week and will receive a $1,000 fashion scholarship to
further her education.
PURCHASE AT STYLE VILLA
INSPIRE FASHION

Phoenix Fashion Week was featured
in Time Magazine. Read and enjoy!

SHOP GARMENT DISTRICT.COM
SHOP DIRECT FROM
THE RUNWAY
E-COMMERCE
Fashion industry professionals, attendees, fans and
fashionistas come to Phoenix Fashion Week every year
to discover amazing brands and to have the opportunity
to purchase them direct. Shop Garment District is an
e-commerce platform developed to support this need,
as a natrual extension of Phoenix Fashion Week.
TRUNK SALES
Every quarter throughout the year, live trunk sales take
place, where hand-picked independent designers are
featured. This platform is committed to bridging the
gap between wholesale and retail buyers looking for the
next “it” designer. Each day, you will be able to shop
independent designers from around the globe, with
limited quantities in high demand.
“This idea emphasizes the thrill of the chase because
when they are gone, they really are gone. We’re excited to
fill a void in the global fashion scene. Being able to shop
global independent designers in the comfort of your own
home, starting with the fantasic lineup from Phoenix
Fashion Week!” said PHXFW Executive Director Brian
Hill.
www.shopgarmentdistrict.com
GLOBAL
INDEPENDENT
DESIGNERS
WEBSITE
Register Today ^^

HIRE A FASHION PROFESSIONAL
FREELANCE
PROGRAM
“Tantrum Handbags wants to thank Phoenix Fashion
Week for a photographer referral. He was a consummate
ethic. Tantrum uses this referral for more than
photography, he’s helped us grow our brand image
beautifully.”
- Jessica Marriot, CEO Designer of Tantrum
Handbags, Inc.
been
a great resource for Elevee Custom Clothing and Lifestyle.
We have used the program to secure the services of a
photographer and videographer. Also, when we decided
ago, we used the entire Phoenix Fashion Week platform.
We used their stylists, models, and coordination system to
execute a fantastic show.
- Percy Knox, Elevee Custom Clothing and Lifestyle
Info: brenna@phoenixfashionweek.com
Arizona's First Fashion Focused Co-Working Space
Move In
Wi-Fi
Showroom
Conference Room
Fashion Collaborations
Located conveniently
Phoenix
Secure your Fashion Workspace Today!
Contact abbei@phoenixfashionweek.com for details!

18
USA
A member of Alliance Boots
Phoenix Fashion Week has partnered with top beauty brands Boots
and Walgreens to present the 2014 ‘Model of the Year’ Competition. In
conjunction with the partnership, male and female ‘Model of the Year’
winners will be named and will receive modeling contracts with The
Agency Arizona following their announcement at the Official Phoenix
Fashion Week Afterparty Saturday, October 4th. Internationally recog-nized
TONIGUY, the Official Hair Partner of Phoenix Fashion Week
2014, will be the creative minds behind the stunning hair and makeup
looks that compliment the 25+ designer fashion shows.
Numerous success stories have stemmed from Phoenix Fashion Week’s
‘Model of the Year’ competition, including 2012 ‘Model of the Year’
contestant Brittany Brown securing a finalist position on America’s
Next Top Model: Cycle 19! “I am proud at what our Model of the Year
competition has done for local models like Brittany. The sky is the limit
PRESENTED BY
for our next 40 fresh faces,” said PHXFW Executive Director Brian
Hill.
Following an impressive turnout at the Model of the Year in June,
judges narrowed down the competition to the ‘Model of the Year’ Top
40. These male and female models have been competing in various
challenges to strengthen their skills and prepare them for industry
success, including:
OFFICIAL HAIR
OF PHOENIX FASHION WEEK
MODEL OF THE YEAR

CHALLENGE #1: HEADSHOT – Our Top 40 models were trans-formed
with dramatic new looks at the Model Makeover Event hosted
by TONIGUY Scottsdale, before working their angles for the best
headshot.
CHALLENGE #2: RUNWAY – In conjunction with Phoenix Fashion
Week’s emerging designer fall collection preview, the Top 40 models
walked the runway at Shop Garment District in August.
CHALLENGE #3: PRINT CAMPAIGN – These Top 40 models
brought the Mercedes Benz luxury lifestyle and Boots beauty brand to
life with various inspired photo shoots at impressive locations around
Arizona, including the Schumacher European Ltd. North Scottsdale
showroom and Studio 3D in Phoenix.
.
CHALLENGE #4: THE AGENCY ARIZONA INTERVIEW - One
of the most life changing meetings a model may experience is an in-terview
with a modeling agency. To prepare them for this future op-portunity,
Phoenix Fashion Week partnered with long-time supporter
The Agency Arizona to stage mock interviews for each Top 40 model,
where they will be evaluated for their professionalism. portfolio and
presentation.
CHALLENGE #5: SOCIAL MEDIA – Announced at Phoenix Fash-ion
Week in October, this challenge incorporates the relevance of dig-ital
media in the fashion industry by creating a Facebook album with
each of the model’s best shots. The Top 40 models will then be chal-lenged
to effectively market themselves via social media and compete
for the photo with the most “likes.”
CHALLENGE #6: AT PHOENIX FASHION WEEK – These models
will be judged during the four days of fashion week runway shows,
based on their previous challenges, runway performance and star
presence and photo quality.

2014 Model of the Year Contestants
SHIVI NOELLE MAYAH LAMARK JESSICA K. EDDENE CATHERINE AMANDA
TAYLOR
UBANI
VICTORIA M.
VICTORIA W.
PAIGE MICHAEL
RALUCA NASH
SAMMY
SAYDI
NICK
NICO
LAUREN
LEXI
MACKENZIE
JESSICA S.
KELCEY
KIRSTEN
MARY KRISTEN
ELENA
EMILY
FAITH
GIO
CHRISTIANA
COLE
DEANNA
DOMINIQUE
ASHLEY
AUBRI
BELLA
BIANCA

24 PHXFW SUPPORTERS
“Brian is one of the few
people in the industry that
sees the bigger picture.
PHXFW has shown hidden
gems to the rest of the
world.”
- Mercedes Gonzalez |
Global Purchasing Group
opportunity for FIDM to bring in talented emerging
designers from our annual DEBUT Fashion Show to show-case
-Julie Ott | Community and Educational Affairs | FIDM
TONIGUY is an Interna-tional
Brand and involved
with Fashion Weeks in all the
major markets, but we love
Phoenix Fashion Week
because it's unique in its
approach. Partnering with
Phoenix Fashion Week has
been one of the most excit-ing
at PHXFW!
events in my 25 years as a Hairdresser. Thank You
Brian and team for your Commitment to Excellence and
making Phoenix Fashion Week a World Class Event.
- Gerry Watkins | TONIGUY
We are pleased to partner
with Phoenix Fashion Week
for the second consecutive
year on behalf of our clients,
Boots and Walgreens. Since
launching in Phoenix-area
Walgreens stores last year,
the well-known British
beauty brand has quickly
become a local favorite. Being the official cosmetics and
skincare sponsor of Phoenix Fashion Week provides
valuable brand exposure by allowing guests to experience
Boots products first-hand.
- Jennifer Adler | Public Relations Group Director |
LaneTerralever
“The opportunity to host for Phoenix Fashion Week has been a challenging yet incredibly
rewarding experience. I'd like to thank Phoenix Fashion Week. Everyone works extremely
hard, and I always look forward to working with such an amazing crew!
- Hanna Tucker | Host, Phoenix Fashion Week TV
“Divaz Boutique and Grand
Central Clothing are proud
and excited to support Phoe-nix
Fashion Week. It is an
important platform for
emerging designers to show-case
and build their brands.
With many boutique owners
in the audience, the design-
FIDM is proud to be the
official presenting sponsor of
the Business of Fashion
Seminar Series. We wholly
support the goal of bringing
fashion, business and educa-tion
together into one fabu-lous
venue. As a bonus, the
partnership provides the
Schumacher European
Limited is thrilled to be a
part of Phoenix Fashion
Week 2014. With three all
new Mercedes-Benz models
this fall and the Mercedes-
Benz global alliance with
fashion, we felt that this was
a great opportunity to a part
of something extraordinary!
- Kevin Steele | General Manager |
Schumacher European LTD
PHXFW TV HOST
ers will get honest feedback to ensure growth.
- Kristin Moore Andrea Reiss | Divaz Boutique Grand
Central Clothing

THE RUNWAY
Pete Lytwyniuk | Splinter Creative
Pete Lytwyniuk | Splinter Creative

28
CONCERT SERIES
DJ JOSH QUINTERO DJ JEN JONES
DJ Josh Quintero has been in the business of mixing music for
over 12 years and holds current residences as a DJ at numerous
local hot spots, including Blue Martini. As a standout talent and
supporter at numerous Phoenix Fashion Week events over the
last 6 years, Josh will be featured at the Official Afterparty, on
Saturday, October 4th, keeping the energy going and spinning
stylish sounds before Phoenix Fashion Week officially crowns
their male and female ‘Model of the Year’ winners.
RICO DELARGO YASMEEN
International recording artist Yasmeen will be one to watch
in 2015 according to MTV UK. With her moody-pop records,
Huffington Post UK states “when it comes to her songs, Yasmeen
displays an honesty few artists seem to want to display nowadays.”
Stay up to date with her journey at www.yasmeenonline.com, and
watch her perform live in the Phoenix Fashion Week at Talking
Stick Resort Style Villa Marketplace, powered by T-Mobile.
Rico DeLargo has been playing
trumpet alongside DJs at some
of the top nightlife destinations
in Miami, Las Vegas, Hollywood
and beyond since the sound
of electronic music started
taking over the mainstream.
He received his master’s degree
in Music from the University
of Miami and gives back to
communities he performs in
by speaking about passion,
work ethic and music in public
schools. Watch Rico bring his
unique sound to the runway
at the 2014 Fashionably Pink
Charity Fashion Show, hosted
at the Schumacher European
Limited Showroom.
Australian born DJ Jen
Jones was born with
music in her blood and
after moving to America
at age 21, she has taken the
DJ world by storm. DJ Jen
Jones is set to make her
Phoenix Fashion Week
debut at the Fashionably
Pink Charity Fashion
Show, spinning sounds
in her trademark pink
to the red carpet crowd
before breast cancer
survivors and celebrities
take the runway at the
Schumacher European
Limited showroom.

FIDM celebrates
PHOENIX
Fashion Designers!
FIDM—Creative Careers begin here.
Bachelor’s Associate
of Arts Degree Programs
– Accredited by WASC NASAD
– 26 professionally-based majors
– Faculty of industry professionals
– Unparalled industry partnerships
– Powerful global network
of more than 60,000 alumni
Call 800.624.1200 or visit us online FIDM.edu
Fashion Institute
of Design Merchandising
Los Angeles Campus
San Francisco Campus Orange County Campus San Diego Campus

LOCATIONS
ARROWHEAD TOWNE CENTER
623.487.8200
SCOTTSDALE FASHION SQUARE
480.946.9550
CHANDLER FASHION CENTER
480.963.7171
SAN TAN VILLAGE
480.812.1955
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Scottsdale, AZ 85250
BOOK YOUR TOUR TODAY TONIGUY THE OFFICIAL SPONSOR OF
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COSMETOLOGY PROGRAM INFO: TONIGUY.EDU/GE

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PHOENIX
FASHION WEEK
2014
OCT
2-4
FEATURING
GLOBAL
FASHION
BRANDS
TALKING
STICK
RESORT

HOSTED BY:
BRIDGING DESIGNERS BUYERS. 2014 SPONSORS
USA
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