“ The sum total of all queries that pour into search engines daily, revealing the intricacies and idiosyncrasies of our culture.”
“ More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact”, the “Database of Intentions”
The Database of Intentions Google knows what our culture wants!
Who & How?
38 million people
the runtime system/ query processor(interface)
Connect queries to an an index
Produces a list of URLs most relevant for your queries
What, Where, Why?
Nearly infinite combinations of dialects, words, & numbers.
According to Piper Jaffray
20% of searches-> entertainment information
15% -> commercial in nature
Where and Why
85% use one of the big four portals
Global Search Market Share(2005) Google 51% Yahoo 24% MSN 13% AOL 5% Others 5%
Search from work and home
The Money Shot
From late 1990s to 2004, search grew from the low millions to $4 billion in revenue
$23 billion by 2010
When & How Much?
1994 Lycos & Excite
A Billion Dollars, On Nickel at a Time
How to make money.vs.
How to make the perfect search Engine.
Bill Gross launches GoTo
15 to 8,000 in yr
Google still “pure” search
Intro – AdWords
Every word count
Paid for clickthroughs
PR – Cindy McCaffrey
CEO – Eric Schmidt
“ Don’t be Evil” http://investor.google.com/conduct.html