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  1. 1. Google Internet Marketing Advantage<br />RawanNabil 28542<br />ImanAbdulRazek 25581<br />RemiEid 26541<br />DeemaShaher 27073<br />ChirinHamdan 26944<br />
  2. 2. What is Google?<br />Founded by Larry Page and Sergey Brin in 1998<br />Main competitors: Yahoo and MSN (Bing) <br />Google has a huge user base<br />Information regarding news, entertainment and so much more<br />
  3. 3. Why is Google so popular?<br />The team behind it is innovative and knows exactly what people are looking for. <br />User friendly <br />Provides accurate results with the least time possible which makes famous for it’s’ search engine’s speed. <br />Instantly provides hyperlinks. <br />‘iGoogle’<br />“I'm Feeling LuckyTM” button<br />Google maps<br />Google translate <br />
  4. 4. Known for changing their logo of their search engine according to occasion<br />Google is also known for its advertisement offers (Ad Sense for blogs)<br />Google books <br />Recently Google decided to filter out all the junk hyperlinks<br />
  5. 5. Ways that allows Google to maintain its competitive advantage?<br />Google came up with “Don’t be evil” for unbiased information. <br />According to Hitwise rankings, Google is considered the dominant search engine in the world, with 65 percent of the total search market. <br />It developed an infrastructure that guarantees a fast and efficient search engine, which makes it the fastest search engine on the web<br />It offers multiple services: Google toolbar, Google Maps, Google Earth and Google New<br />It outreaches to mobile applications<br />
  6. 6. Ranked the second out of twenty (7.63% visits share) <br />Adheres to the changing needs of the consumers, and enables users to search for a larger base of information <br />Google works as a:<br />Calculator <br />Dictionary<br />Currency Converter<br />Units of Measure Converter<br />Internet marketing tool<br />
  7. 7. What is Google Zeitgeist?<br />“The spirit of the times" that have several tools that give insight into global, regional, past and present search trends” ( Google,2011). <br />It is based on the accumulation of billions of queries that is searched on Google<br />All the quires are classified based on the size of the search requests in the search operations of the year. <br />For example, "the fastest rising" query means that Google have found the most common searches that were made in 2010<br />“The fastest decline" which means that it was very common in 2009 but its popularity declined in 2010. <br />
  8. 8. Google Zeitgeist: UAE<br />
  9. 9. Year: 2010<br />Many indications are toward social activities on the Internet such as (Facebook, YouTube and SMS services)<br />People are excited to know more about news and games on the Internet<br />The popular news sources that cover different countries (MalayalaManorama, Gulf News, the Times of India) that show the evidence of ethnic pluralism in the UAE<br />
  10. 10. Based on the graph, the fastest rising queries in UAE are BurjKhalifa, Youtube , World cup 2010, hotmail sign in, and emirates nbd.<br />
  11. 11. Based on the graph, the most popular people in 2010 are Justin Bieber, Shakira, Lady Gaga, Hussien al-Jasmi and Salman khan.<br />
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  13. 13. Year: 2009<br />2009 was an interesting year for people who are looking for access to information<br />The highest searched items include social networking sites, airlines such as Fly Dubai and Air Arabia.<br />People were also interested in understanding everything around them in the world (ex: recession and GDP)<br />
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  15. 15. Year: 2008<br />Memorable years and events are registered in 2008<br />People use Google to access information of the most popular events that took place (ex: financial crisis locally and globally, and another the Emirates national ID)<br />
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  17. 17. Year: 2001 till 2007<br />No information included. All the information based on the important quires globally. <br />Suggested ways in which an internet marketer might make use of the Zeitgeist information<br />Zeitgeist helps consumers and clients to see trends and compare search activity for any topic they choose<br />The information provided can help an internet marketer to compare between the websites, places, celebrities and other things which have been the most popular throughout the years<br />
  18. 18. Any Questions?<br />The End<br />