Marketing trends for hotels in 2014
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
157
On Slideshare
157
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Visit us @ : http://www.hotelogix.com/
  • 2. Marketing Trends to Follow in 2014 Mobile is Growing Travelers are using mobile as the first contact with hotel’s websites increasingly. 50% of direct reservations will be through a mobile phone in 2017  20% of reservations through mobile phone in 2013  37% of consumers connected to Internet by smartphones  63% of travel suppliers increased bookings by mobile phone from 2011 to 2013 43.8% of travelers will book at the last moment with mobile phones by the end of 2014 Visit us @ : http://www.hotelogix.com/
  • 3. Videos that Transmit Videos are the way to transmit experiences – the special feature that makes your hotel unique.  During 2013, 81% of bookings checked videos. Source: Eyefortravel “The 2013 Traveler” From Organic Search to Hotel Finder Google controls keywords in organic search. It is important to not only have SEM strategies but to also be tagged in Google Places, and appear in Google Hotel Finder Lists  Everything seems to indicate that Google is interested in tourism business and hoteliers Visit us @ : http://www.hotelogix.com/
  • 4. Retargeting Over 96% of people that visit one website, leave without buying. Retargeting strategies allow you to attract visitors’ attention, even days after, and bring them back. OTA vs. Direct Bookings OTA reservations have a cost of 15% or 25% for the hotel. A hotel, through its marketing strategies and brand resources can increase direct bookings without paying commissions However, OTAs are an important platform and it will be important to be present on maximum of them  Combining it with a Channel Manager like SiteMinder that will make the optimization and multiple channel distribution easier Visit us @ : http://www.hotelogix.com/
  • 5. Google Carousel for Hotels Carousel is a scroll with images under the Google search bar. It has already been implemented in Europe and the United States Google is putting up a fight in the tourism market. You must be in Google Places, Google Maps, Hotel Finder and also in Carousel, of course Key Facts 42.7% of travelers start their plans in Google 24% – Google believes that this is the increase in direct bookings that hotels will have in 2014 68% is the growth in mobile bookings, according to Google 180% bookings from tablets are going to increase, according to Google Visit us @ : http://www.hotelogix.com/
  • 6. Marketing on Social Media Social Media is not just Facebook, neither is it all about constituting direct sales channels  Social Media is about making the most of these networks and using them as direct communication and one-one with potential guests and visitors It requires planning publications, developing attractive content and achieving high levels of engagement Key Facts 7 hours a day is the time some people get to be on social networks 8% of the people are already willing to book directly from Facebook 90% of the OTAs have their version on FB Visit us @ : http://www.hotelogix.com/
  • 7. Responsive Multiscreen Travelers search on their personal computers, smartphones and tablets, depending on the time of the day Therefore hotel websites must be prepared to work on all kind of screens, fast and smoothly Loyalty and CRM Reward those who book rooms from your website, those who contribute with reviews on TripAdvisor, and those who return to your hotel Develop loyalty strategies; to define your guests’ profile, to know their preferences, discover what they like and what they do not about your hotel Visit us @ : http://www.hotelogix.com/
  • 8. More and More Analytics Analyzing visitors’ behavior on the hotel website allows you to optimize the information, make the content more attractive and understand the keys of conversion It is not about having a web presence but to manage it properly! Google Plus Google Plus is consolidating as a wide social network that interacts with Google Maps and Google Now. You should also be there! Geo Targeting Applications that take into account the location of the traveler and allow you to attract them with direct promotions when they are nearby. This is of utmost importance to increase last minute bookings Visit us @ : http://www.hotelogix.com/
  • 9. Thank You Visit us for a Online Trial www.hotelogix.com Email Us at sales@hotelogix.com Call us at + 1 214 245 4631 Follow Us @: Visit us @ : http://www.hotelogix.com/