The czars of the hospitality industry are constantly changing dynamics using new-age solutions to woo guests. You can take insights from these trendsetters to up your service and unlock the power of technology to satisfy your customers consistently.
2. Learn from the Big Brands
The czars of the hospitality industry are constantly changing
dynamics using new-age solutions to woo guests.
You can take insights from these trendsetters to up your service
and unlock the power of technology to satisfy your customers
consistently.
Visit us @ : http://www.hotelogix.com/
3. The 4 Top Trends
1. Return on Experience (ROE) instead of Return on Investment (ROI)
Strategy adopted by a Popular Hotel Chain
Replaced the traditional method of using front desk staffers with a host
holding a tablet that allowed instant mobile check-in.
Their guests loved this whole new personalized experience, as it made
them feel special, while the hotel benefited by saving time and cutting
on the cost of hiring multiple resources.
Cutting-edge hotel management systems are playing a key role in
offering accessibility to hoteliers via smartphones and tablets.
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4. 2. Customizing For Young Travelers
Hotel guru Robert Rauch predicts, “Millennial or Generation Y will
become the core customer within the hospitality and travel industries
over the next five to ten years. They will look for fast booking, fast
check-in, fast Wi-Fi and fast responses to customer service.”
To appeal to a growing number of young, smart and value seeking
travelers, luxury hotels are creating a brand of urbane 3-star hotels that
are economical
Everything about these affordable hotels revolves around the youth.
Designed after a lot of consumer research, the interiors and ambience
spell style and technology with a host a other features
Guests can also check-in on their mobile devices. This has provided
them a competitive advantage and attracted a younger clientele.
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5. 3. Harnessing the Power of Big Data
If you can anticipate what your guests prefer and provide them just that
even before they ask, wouldn’t the experience become ‘wow’?
Big data lets you analyze available data and plan your guest’s next
experience. Every hotelier has existing profiles of customers along with
an insight into their personal preferences.
E.g. If a guest had preferred milk instead of tea the last time, serve him
milk on his next visit or if a business executive is inclined towards a
certain meeting space, make that readily available for him.
Big data can not only be used for customer satisfaction but to also
make important revenue management decisions and calculating certain
risks before launching new projects or facilities.
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6. 4.Services Go Mobile:
Inspired by the well-traveled, tech savvy customers, hotels have started
providing mobile services. Whether it is check-in and out, asking for
towels or requesting wake-up alarms from hotel rooms, it is now being
done via the guest’s smartphone.
Select hotels have upgraded their mobile app and have started offering
not just 2 hours prior check-in feature but also mobile checkout option.
Before the guest’s departure, the app pushes a reminder on their
smartphone to avail the mobile checkout option. Guests can provide an
email address, payment happens via the stored credit card information
and the final bill gets emailed to the guest.
The app also offers tips and city guides, option to browse hotel maps,
as well as make and cancel future reservations.
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7. Inevitability of Technology in Hospitality
Be it intuitive property management systems or innovation through
customer insights, technology and customer satisfaction are at the core
of the trends being followed by big brands.
You can make technology work for your brand too. Plan a unique
strategy that fits your hotel, keeping customer needs in mind. Investing
in an easy-to-use and intelligent hotel management system helps
increase guest satisfaction, adds to operational efficiency and generates
revenues.
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8. Thank You
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