Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Making use of SEO To obtain The Word Out About Your Site
1. Making use of SEO To obtain The Word Out About Your Site
The internet is so expansive. There are so many articles about so many topics. It takes a good search
query, and an equally good search engine to find what you are looking for. Just as important
however, is the manner in which you input your search. This article will offer some tips.
Using keywords for search engine optimization is crucial to successful search engine results. The
best placement of keywords are at the top of your web page include in the title and headline. Also
include keywords in specific headlines and within the paragraphs themselves, preferably in the first
and last paragraph.
When looking to ramp up your online profile, don't forget that image names count in search results -
quite heavily, in fact. Be sure to give your images names that searchers will easily find. If you're
writing about a particular product, be sure to include keywords for that product in the image name
itself, so that the image will pop up in a Google image search result.
Bold important keywords. Don't overdo it, but keep in mind that search engines crawl the code on
your site and pay attention to words that you emphasize. The engines then consider those words in
your ranking. Bold words that are important and you'll guide the search engines right to the words
you want them to see.
When optimizing a website for search engine rankings, be sure to check out what your competitors
are doing. Follow the links on the first page of results for the search terms you're interested in
optimizing for. The source code and content of those pages can tell you a lot about how the search
engines rank pages.
Try not to use too much Flash on your site. Flash
takes a while to load and is not readable for some
spiders, so it isn't indexed. In order to optimize your
website, the content must be able to be searched and
indexed by search engines.
A great way to optimize your search engine is to
provide use internal links. This means you have an
easy access to links within your own site. This
provides an easier database for customers of viewers
to use and will end up boosting the amount of traffic
you have.
2. When building your web presence, don't
forget to add your website to the niche link
directories. Whatever product you sell,
from knitwear to financial services, there's
bound to be a specialized website that
caters to people interested in that type of
business, so look for those sites and get
your links listed. That will, of course, help
boost your search engine rankings and
bring in more traffic.
Create internal links over which you have control by making several small URLs with relevant
content to improve SEO. Offsite links are always better for improving your search rankings. When
you create small URLs where you control the content, you can ensure that the content has the right
keywords to drive additional traffic to your site.
Always do keyword research. Selecting the right keywords is the most fundamental part of SEO and
by doing initial keyword research, you can save a lot of time and money. If you don't do any keyword
research, you could end up wasting months optimizing for keywords that nobody searches for or
keywords that have really tough competition.
Stick to static URLs as much as possible over dynamic URLs as the spiders prefer the static. This
isn't an absolute requirement since it is possible to rank highly with a dynamic URL however it is
more difficult. Save yourself the issue and go with a static URL.
Try to avoid image heavy sites in order to stay high in the rankings. The engines rank text much
higher than they do images so if you are focusing on images the ranking for your site will suffer.
Whatever images you do include, make sure they include alt text that describes the image.
One key SEO tip is to use BOLD and STRONG HTML tags to emphasize specific keywords that you
want to stand out to both your human reader and search engines. Use both increase website traffic
wisely when you feel they are needed. Keywords that are emphasized with BOLD or STRONG tags
carry more weight with search engines.
Keyphrases are becoming more important than keywords. Two or three word phrases are the best. If
starting a new site, and you are not established with a keyword, you will never get to a top position
with a new keyword. That is why it is important to use a keyphrase. Pick a keyphrase that has a lot
of demand, but little supply.
Try using AdWords for a better CTR (Click Thru Rate) to your site. This can help with your SEO, no
matter what position you are ranked at on search engines. It is even possible to rank high for a
search associated with a keyword and not have a good amount of traffic because of a low CTR.
When you are looking for an SEO services company, it's very hard to choose because they all claim
to be the best in the business! One thing that may not occur to you is that you would be better off
3. with an SEO service company that is located near you. Even though, it is possible to do business
entirely online these days, it's not always desirable. Working closely with an SEO services company
is something you should probably do in person.
Make sure that you do not use search engine stop words or words like Stop, Home, and Default as
these can be misconstrued. You can have all the keywords in all the right places, but if your title tag
contains a search engine stop word, all your hard work will have been for nothing.
Some search engine optimization companies promote the use of meta tags and others do not suggest
you utilize them. Whatever you choose to think about meta tags, if you do decide to use them then
you need to make sure to add them to your website correctly. If you do this, then it will highly
increase the amount of traffic to your site.
The abyss is no place for a great website. Make sure that you're paying close attention to the tips
contained within this article. You will get a feel for how search engines operate, and from there, you
can start to format your site so that it's search engine-friendly and eventually able to rank highly in
your market.