Effective Use of Social Media During a Disaster: Morris County, NJ Case Study
As Hurricane Sandy battered the North-East Coast of the United-States in October, 2012, Morris County, New Jersey residents were being regularly updated with updates about the storm on Twitter and Facebook. The county used Hootsuite to manage a variety of social media accounts, allowing them to quickly disseminate necessary information and respond to questions from members of the public.
The following case study illustrates the various advantages Hootsuite offered officials with Morris County as they worked to keep local citizens in the loop during a powerful and dangerous storm. The case study mainly deals with the following Hootsuite functionalities:
Read this report to see how Morris County integrated Hootsuite into their emergency response management strategy during Hurricane Sandy.