Saul Bass was an American graphic designer and filmmaker known for his film title sequences and posters from the 1940s-1960s. He designed titles for famous directors like Alfred Hitchcock, Otto Preminger, and Stanley Kubrick. Bass aimed to visually summarize the essence of each film in under a minute through bold graphics and abstract imagery that transformed ordinary objects into something extraordinary. His innovative title designs and ability to capture a film's mood through minimalist posters made him one of the most influential graphic designers in the film industry.

2. BACKGROUND INFORMATION
Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and
filmmaker, perhaps best known for his design of film posters and motion
picture title sequences.
During his 40-year career Bass worked for some of Hollywood's greatest
filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley
Kubrick and Martin Scorsese. Amongst his most famous title sequences are
the animated paper cut-out of a heroin addict's arm for Preminger's The Man
with the Golden Arm, the credits racing up and down what eventually
becomes a high-angle shot of the C.I.T. Financial Building in Hitchcock's
North by Northwest, and the disjointed text that races together and apart in
Psycho.

3. Bass once described his main goal for his title sequences as being to „‟try
to reach for a simple, visual phrase that tells you what the picture is all
about and evokes the essence of the story”.
Another philosophy that Bass described as influencing his title sequences
was the goal of getting the audience to see familiar parts of their world
in an unfamiliar way. Examples of this or what he described as “making
the ordinary extraordinary” can be seen in Walk on the Wild Side (1962)
where an ordinary cat becomes a mysterious prowling predator, and in
Nine Hours to Rama (1963) where the interior workings of a clock
become an expansive new landscape

4. He is best known for his use of simple, geometric shapes and their
symbolism. Often, a single dominant image stands alone to deliver the
image.

5. Bass‟s posters had an uncanny abilit y to capture
the mood of a film with simple shapes and
images.Thiswas his preferred method as oppo
sed to using a boring photograph of a films
tar.