So-Called Digital Planner

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A few things I've learned as an integrated and digital planner.

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  • Enjoyed the eight part series on your blog - any plans to populate this deck with that commentary?
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  • All of the commentary to this presentation can be found on my blog in an 8 part series starting here: http://bit.ly/cXF16s
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So-Called Digital Planner

  1. 1. Now that I’m a so-called “digital planner,” what have I learned?
  2. 2. Matching luggage is dead.
  3. 3. Listen to the conversation.
  4. 4. Encourage participation.
  5. 5. Free ourselves from media. Create content.
  6. 6. Learn human, natural conversation and teach it to clients.
  7. 7. Fads are real.
  8. 8. Utility AND entertainment is better than utility OR entertainment.
  9. 9. Interactive behavior is still human behavior.
  10. 10. Generate possibilities.
  11. 11. Strategy is what comes after the brief.
  12. 12. Strategy is what comes after the launch.
  13. 13. Seeding is cheating. Cheating works.
  14. 14. Crowd-source your own work.
  15. 15. Forget my list. Make your own.

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