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So-Called Digital Planner

by Heather LeFevre

3,924 views

A few things I've learned as an integrated and digital planner.

A few things I've learned as an integrated and digital planner.

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1–2 of 2 previous next

Sam Ho, Analyst at Dare Enjoyed the eight part series on your blog - any plans to populate this deck with that commentary? 2 years ago
Are you sure you want to
Heather LeFevre, Planning Director at I’ve Got the Fever All of the commentary to this presentation can be found on my blog in an 8 part series starting here: http://bit.ly/cXF16s 2 years ago
Are you sure you want to

16 Likes

marionchevillotte Tags etudes planning 1 year ago
Andres Serrato, empresario at Triki 1 year ago
nik p, Junior Planner 2 years ago
datalove Tags digital planning 2 years ago
Catherine Lautier, Business intelligence director at DDB Paris 2 years ago
Tim Beveridge, Digital Strategist 2 years ago
Nelson Pimenta, Web Strategist at Ogilvy Portugal 2 years ago
Peter Novosel, Creative at RED 2 years ago
Hadarve Tags planning planner 2 years ago
Fernando Torres, Planner at Monumenta Comunicação e Estratégias Sociais 2 years ago

So-Called Digital Planner Presentation Transcript

Now that I’m a so-called “digital planner,” what have I learned?
Matching luggage is dead.
Listen to the conversation.
Encourage participation.
Free ourselves from media. Create content.
Learn human, natural conversation and teach it to clients.
Fads are real.
Utility AND entertainment is better than utility OR entertainment.
Interactive behavior is still human behavior.
Generate possibilities.
Strategy is what comes after the brief.
Strategy is what comes after the launch.
Seeding is cheating. Cheating works.
Crowd-source your own work.
Forget my list. Make your own.