http://outsourcing.hitechexport.com/bposervices/web-research/ - Web based market research is going to be highly critical component for businesses in near future. In this write-up we have enumerated various statistics which will highlight what future holds for web based market research.

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Future Prospects of Web Based Market Research
By: Hitesh Mistry
The facet of web based market research studies is going through a paradigm shift and we are seeing that
the role of online marketing research will be significant in near future. In future, we will see worthy,
swift and cost-effective web based market research. The way internet is evolving, things are going to
take a drastic overturn for businesses. This will essentially change the perspective of doing business. We
all are aware that market research is a critical element for businesses to acquire critical data on which
management can take crucial decisions.
In the present structure, customary marketing research does not provide information of high value,
which is in congruence with investments made on research. Additionally, for industries having short
product life cycles the research procedure is quite tedious. There is also one more major problem with
web based market research that the research work conducted is not accessible till the point that it
becomes obsolete.
The Future for Web based Market Research:
So what does the future hold for web based marketing? According to a research on Web based
marketing by Dick McCullough, it was anticipated that currently, 38% of Americans who are aged 16 or
older are nearly 78 million out of which 11,000 new users come online every day.
It has also been projected that Americans already spend as much time surfing the net as they conduct
while viewing rented videos. With the inception of Microsoft’s WebTV, Oracle’s Network Computer, DSL
connections, home satellites and two-way digital cables we are seeing web access reaching phenomenal
heights five years down the line. It is conceivable that in the next five years we will see web-based
market research as a feasible medium for practically any consumer product category in America.”

2. There are two statistics that give an overall clue about major changes about to take place in the web
based market research industry. The Numero Uno is the fact about 80% of global research spending is
currently devoted to quantitative, survey based research. The second fact is that two-thirds of all
traditional marketing research is steered in the following countries with percentages: United States
(30%), the United Kingdom (11%), Germany (9%), France (9%), and Japan (6%).
Web Based Market Research: Emerging Trends:
Market Research Companies Will Become Technology Driven:
About 25% of researchers believe that market research companies that do not capitalize enough in
software services will eventually fade off. This would happen as a result of right data not collected at the
right time for the companies. Another important prediction is the fact that market research companies
will require to be tech savvy. This can be quite perplexing as the outlook of both the industries is poles
apart.
Mobility Will Top The Charts:
Approximately 15% of researchers perceive that mobility will play a major role in the future of web
based market research. Traditional customers of market research will always remain connected to
retailers, supermarkets, and coffee shops, visit their banks and local brokers anytime anywhere and
while on the go, via mobility solutions. They will not stay stick to the Face book page to comprehend and
antedate their customer’s requirements. It is also possible that offline businesses will then be able to
instantaneously and globally collect global data.
Mobility Will Also Encourage Instantaneous Face To Face Surveys:
There is an estimate amongst researchers that approximately 35% of market research would be
conducted with the help of simple customer satisfaction services that will delivered at the point of
contact either with the assistance of Smartphone or the brand’s screen. It would be possible to observe
promptly and in real time the brands and take into consideration customer contentment in the offline
world.
Another emerging trend is - The Internet of Things (or IoT), it is one of those things that will create a
paradigm shift in our industry shifting from over reliance on primary data to actually assimilating inertly
collected secondary data. IoT is an international link of physical stuffs with entrenched technology to
sense and converse their intrinsic states and extrinsic environments. It has been estimated that IoT is
about to progress to $300 billion by the year 2020.
Organizations that can provide marketers with an opportunity to give breakthrough ideas pertaining to
novice research approaches can have the chance to do something different and transform the industry.
According to Kyle Nel, “The market research industry will transform radically in the near future and will
shift from conventional Q & Q / Survey research and utilize new methodology that will be behavior
driven rather than just what the customers tell.”
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