Should your college hop onto the Promoted Posts bandwagon?

1. What Do Facebook Promoted Posts Mean
for Your College?
What Do Facebook Promoted
Posts Mean for Your College?
Slide 1

2. What Do Facebook Promoted Posts Mean
for Your College?
Overview
1.
2.
3.
Should your college hop onto the Promoted Posts bandwagon?
How much should I spend on Promoted Posts?
When should your college use a Promoted Post?
Source: Higher Education Marketing – What do Facebook Promoted Posts mean for your college
Slide 2

3. What Do Facebook Promoted Posts Mean
for Your College?
Should your college hop onto the Promoted
Posts bandwagon?

Ultimately, before deciding where you stand on promoting
posts, you first need to determine:
 Whether or not Facebook still works for your college.
 Find out if your Facebook page drives a significant amount of
traffic to your college site.

Your Facebook traffic may be coming from the newsfeeds of
people who have seen your content shared.
 This would not appear in the Facebook numbers everyone is
obsessing about.
Source: Higher Education Marketing – What do Facebook Promoted Posts mean for your college
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4. What Do Facebook Promoted Posts Mean
for Your College?
How much should I spend on Promoted Posts?

If you are interested in Facebook’s Promoted Posts, make
sure they are worth your money.
 Facebook offers Promoted Posts at a flat rate of 10 USD, with posts
lasting 3-days and reaching about 1,400 people.

Keep in mind that Promoted Posts do not guarantee you that
all your content will actually be read.
Source: Higher Education Marketing – What do Facebook Promoted Posts mean for your college
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5. What Do Facebook Promoted Posts Mean
for Your College?
How much should I spend on Promoted Posts?

"Reach" = The number of times your promoted post has appeared on
your fans’ newsfeeds.

So, even someone’s quick scroll through their newsfeed will
counted as a reach.

Needless to say, a reach does not guarantee that a person
actually saw or read your content.
Source: Higher Education Marketing – What do Facebook Promoted Posts mean for your college
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6. What Do Facebook Promoted Posts Mean
for Your College?
When should your college use a Promoted
Post?

When posting information on specific events or special
announcements.

When making an exclusive offer on your site.
 Note: In order to reach new prospects, it is recommended to use the
traditional Facebook Ads (MarketPlace Ads).
Source: Higher Education Marketing – What do Facebook Promoted Posts mean for your college
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7. What Do Facebook Promoted Posts Mean
for Your College?
When should your college use a Promoted
Post?
With or without Promoted Posts, here are 3 recommendations
to maintain your presence on your fans’ newsfeed:
1.
2.
3.
Keep creating and sharing interesting, relevant
content.
Examine the type of posts you are posting and the best
timing to post them.
Work on relationships and engagement with your
students.
Source: Higher Education Marketing – What do Facebook Promoted Posts mean for your college
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8. What Do Facebook Promoted Posts Mean
for Your College?
Questions?
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