What do Facebook promoted posts mean for your college?

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Should your college hop onto the Promoted Posts bandwagon?

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What do Facebook promoted posts mean for your college?

  1. 1. What Do Facebook Promoted Posts Mean for Your College? What Do Facebook Promoted Posts Mean for Your College? Slide 1
  2. 2. What Do Facebook Promoted Posts Mean for Your College? Overview 1. 2. 3. Should your college hop onto the Promoted Posts bandwagon? How much should I spend on Promoted Posts? When should your college use a Promoted Post? Source: Higher Education Marketing – What do Facebook Promoted Posts mean for your college Slide 2
  3. 3. What Do Facebook Promoted Posts Mean for Your College? Should your college hop onto the Promoted Posts bandwagon?  Ultimately, before deciding where you stand on promoting posts, you first need to determine:  Whether or not Facebook still works for your college.  Find out if your Facebook page drives a significant amount of traffic to your college site.  Your Facebook traffic may be coming from the newsfeeds of people who have seen your content shared.  This would not appear in the Facebook numbers everyone is obsessing about. Source: Higher Education Marketing – What do Facebook Promoted Posts mean for your college Slide 3
  4. 4. What Do Facebook Promoted Posts Mean for Your College? How much should I spend on Promoted Posts?  If you are interested in Facebook’s Promoted Posts, make sure they are worth your money.  Facebook offers Promoted Posts at a flat rate of 10 USD, with posts lasting 3-days and reaching about 1,400 people.  Keep in mind that Promoted Posts do not guarantee you that all your content will actually be read. Source: Higher Education Marketing – What do Facebook Promoted Posts mean for your college Slide 4
  5. 5. What Do Facebook Promoted Posts Mean for Your College? How much should I spend on Promoted Posts?  "Reach" = The number of times your promoted post has appeared on your fans’ newsfeeds.  So, even someone’s quick scroll through their newsfeed will counted as a reach.  Needless to say, a reach does not guarantee that a person actually saw or read your content. Source: Higher Education Marketing – What do Facebook Promoted Posts mean for your college Slide 5
  6. 6. What Do Facebook Promoted Posts Mean for Your College? When should your college use a Promoted Post?  When posting information on specific events or special announcements.  When making an exclusive offer on your site.  Note: In order to reach new prospects, it is recommended to use the traditional Facebook Ads (MarketPlace Ads). Source: Higher Education Marketing – What do Facebook Promoted Posts mean for your college Slide 6
  7. 7. What Do Facebook Promoted Posts Mean for Your College? When should your college use a Promoted Post? With or without Promoted Posts, here are 3 recommendations to maintain your presence on your fans’ newsfeed: 1. 2. 3. Keep creating and sharing interesting, relevant content. Examine the type of posts you are posting and the best timing to post them. Work on relationships and engagement with your students. Source: Higher Education Marketing – What do Facebook Promoted Posts mean for your college Slide 7
  8. 8. What Do Facebook Promoted Posts Mean for Your College? Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 8

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