The term 'Promotions' refers to increase or build value of any Business, Company or Brand in the market through their promotional products and services. Right Promotional Strategies are helpful to boost your sales and profits with in the wink of eyes.
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2. Promotion Definition
Promotion include distribution of information about the
brand ,company or its products and services. Among
the four key aspect of advertising mix, this is one of
them. The other remaining aspects are
distribution,cost and product marketing.
To improve sale and profits of the products, its benefits
have to informed to customers. In marketing, this
methodology is known as “promotions”.
3. Different Techniques of
Promotions
Business promotions can take various forms.
Businessmen can promote their business through
online as well as through offline. Promotion is a very
integral part for business growth and identification. If
businessmen, do not promote it how demographics
supposed to know about it? Below some effective and
beneficial ways are described to promote business and
its services widely.
These are as follows:
-Websites
-News letters
-Press Release
-Organizations
-Business cards
-Free stuff
4. Promotion Mix Definition
Innovative combination of promotional
ideas like print or broadcast,
person-to-person selling, direct
marketing, etc., used for particular
product or for multiple products.
5. Six Key Promotion
Strategy
Publicity of product and brand
Improving public relation
Publicity, especially in the key areas
Advertising
Sale promotion
Direct marketing
6. The factors that assist in making
decision to the marketers in
choosing a promotion mix are as
follows:-
- Life cycle stage of the product.
- Global marketing tactic.
- Customer readiness stage.
- Nature of the product market.
7. Advertising
The means of rendering most motivational selling
massages accordance with future requirements at
the cheapest possible prices.
Definition
Advertising is a non personal form of presentation and
promotion ideas, goods are services through mass
medias like television, newspaper, magazine and
newspaper.
8. Sale Promotion
It is an activity used to enhance the sales of product
and services. It include many strategies like an
advertising campaign, improved PR activities,
distributing a free gift, organizing exhibition,
arranging competition with attractive prices,
telemarketing and many more.
More than this, sale promotion is all about “action”.
Actually it is all about attracting people to buy a
commodity. It is not organized to be informative but
a role which advertising better suited to.
9. Public Relations
The planned and prolong effort to organize
and improve goodwill and relationship
between its the company and its
customers. Public relation activities
encompasses websites, press release ,
videos and yearly report.
10. Personal Selling
Personal selling is a verbal conversation with
potential purchaser of a product with the purpose
of selling a product. Initially, personal selling aims
as a creating a friendly relationship with potential
buyer,but always end with a successful attempt to
“close the sale”.
It is one of the oldest method of promotion. It
include the usage of sale force to assist a push
methodology or a pull methodology where the
intervention of sale force may be fixed and render
after sale services.
11. Publicity
The world “Publicity” is used to described the
concept of non-personal conversation
regarding company, its product and service
or tactics not straightforwardly paid for
sponsorship. It normally available in the form
of news and stores about company its
brands and services.
Methodologies used to avail publicity
encompasses press conference, photograph,
articles, news and videotapes.
12. Direct Marketing
Direct marketing is a concept of establishing a
human relationship between the organization
rendering a brand, company's services and the
customers.
The tactics of direct marketing include array of
promotional activities. These include
- Telemarketing
- Direct sale
- E-commerce
- Mail order catalogs
13. Main Purpose of Promotion
- Spread awareness
- Develop Interest
- Stimulate demand
- Reinforce the demand
