Key Take - Aways This study will help to: 1. Identify the compartments of demand for different products/services of SMB type 2. Understand the behaviour of SMBs towards ICT adoption through various parameters like geography, vertical, age of company, ownership generation, employee size and revenue 3. Identify drivers & inhibitors as well as influencers affecting the IT purchase decision by SMBs 4. Identify the social media behaviour amongst SMBs 5. Understand current and future buying plans for specific categories of IT product/service (Cloud, enterprise mobility and PC based software) 6. Understand the current buying pattern as well as future buying preferences