View this version of my resume to see if we might be a match!

1. 845 Maria Drive heathergarciameza@gmail.com
Petaluma, California 94954 mobile: 408.829.2136
Heather Meza
I hope this version of my resume helps you
determine if we’re a match. At a minimum,
please enjoy the visual break!
845 Maria Drive, Petaluma CA @heathermeza

2. 2H E A T H E R M E Z A @heathermeza 2!
Who I am:
Strategic & data-driven change
leader passionate about people,
technology, content and results
² High-energy builder / developer / nurturer of
kick-ass digital and content marketing teams
² Always on the leading edge of driving innovation and
transformation (directly and through influence)
² Strategist, thought leader, futurist, storyteller,
educator, coach, editor-in-chief, scrum master

3. 3H E A T H E R M E Z A @heathermeza 3!
WHAT I’ve Done:
25+ years on the leading edge of marketing
² Drove hundreds of millions in global Sales Qualified Leads (SQL)
² Directed large and small departments, scrums and virtual teams
² Accountable for multi-million dollar budgets, strategy and planning
² Led multiple transformational, operational and educational efforts
² Designed and oversaw data-driven, persona-led campaign integration
across online and offline channels from awareness through loyalty
,

4. 44!H E A T H E R M E Z A @heathermeza
From startup to Fortune Global 100
Brands Most Recent Roles & Responsibilities
² VP of Marketing
Vendini, Inc.
Developed marketing strategy, managed budgets, built and led
teams accountable for:
Product Marketing, Content Marketing, Brand, Advertising,
Events, Web & Inbound Marketing, Marketing Automation &
Nurturing, Full-funnel Measurement & Reporting, Customer
Marketing, Executive and Corporate Communications,
Social Media and PR
² Chief Content Alchemist
Content Marketing Institute
Created and led digital, editorial, and content strategy for
newly acquired Intelligent Content Conference; Served as Content
Strategy Evangelist through speaking, blogging, and building
community; Defined GTM / Brand / Voice / Messaging
Heathers Experience

5. 55!H E A T H E R M E Z A @heathermeza
Brands Most Recent Roles & Responsibilities
² Head of Inbound Marketing Experience
Cisco Systems
Developed strategy and directed teams to drive marketing
transformation and create marketing-led pipeline, resulting
in $562mil in global sales qualified leads (SQL) in FY14
² Head of Digital Media Solutions
Cisco Systems
Built & directed a diverse team of web development and online /
social media / content marketing professionals responsible for
strategy, planning, execution and management of websites,
launches, programs, and assets for customers, partners,
and employees
Heathers Experience
From startup to Fortune Global 100

6. 6H E A T H E R M E Z A @heathermeza 6!
WHAT I KNOW
Seasoned and innovative expert with
extensive experience in all areas of
digital, social and content marketing
² Ideation > strategy > execution > measurement > optimization
² Full-funnel, data-driven, journey-based campaigns and programs
² Strategic, transformational change leadership program management
² Organization and operational framework design, strategic
roadmaps, workforce planning, team creation and development
² Translation of strategy, business and customer needs into
requirements to enable execution at scale

7. 77!H E A T H E R M E Z A @heathermeza
Digital Media Content Strategy Thought Leadership
² Deep knowledge and
experience with all
areas of digital &
social media
(strategy & planning
through execution of global
campaigns, programs and
redesigns)
² Technology & content
requirements,
integration,
education & training
² Digital & content
transformation /
innovation / change
leadership
² Established
Professional Speaker
² Energetic,
entertaining & well
versed Storyteller
² Proven Coach, Mentor,
Educator & Change
Leader
² Agile Marketing
Implementer,
Practitioner &
Advocate
² Innate + cultivated
ability to create &
teach content strategy,
taxonomy / vocabulary
governance, semantic web,
structured content &
other complex
philosophies to any level
² Establisher of content
strategy best practices,
creator of structured
content, strategy,
workflow, style & content
templates, training
content, coach &
instructor
Heathers Experience

8. 88!H E A T H E R M E Z A @heathermeza
Leadership Demand Gen Operations
² Proven department head
that leads / nurtures
teams to achieve results
while having fun
² Driver of strategic
disruption efforts for
transformational change
& innovation
² Entrepreneurial, growth-
minded, customer-driven
business innovator
² Retainer and attractor
of top talent at all
levels
² Complex resource &
budget management
² Organizational design,
business & workforce
planning, and employee
development
² Design and implement
Center of Expertise &
Service Bureau
practices & processes
² Creation &
Documentation of
strategies, plans,
frameworks, roadmaps,
style guides, etc.
² Full-funnel,
connected digital
experiences resulting
in leads &
conversions
(from concept thru
execution & dashboard
creation thru analysis)
² Revenue marketing &
inbound marketing
methodologies &
practices
(Sirius Decisions
Waterfall, Marketing
Automation, Testing /
Optimization, etc.)
Heathers Experience

9. 99!H E A T H E R M E Z A @heathermeza
Product Management
& Sales Enablement
Brand Management &
Personas
Public Relations &
Social Media
² Messaging, positioning
and go-to-market
strategies
² Sales play design,
asset creation and
training
² Experienced with
solution selling, as
well as CEB’s
Challenger Methodology
² PR & social media
strategy and
management
² Media relations and
press releases
² Real-time crises
management
² Brand guidelines,
templates and assets
² Brand repositioning,
look-and-feel refresh
² Persona development:
research, validation,
documentation and
training
Heathers Experience

10. 1010!H E A T H E R M E Z A @heathermeza
Events Technical & Specialty Stuff
² Battle-proven
Tradeshow, Workshop &
Training expert
(end-to-end, from logistics
to leads, virtual &
on-site)
² Inspiring,
motivational
experienced
moderator,
facilitator & teacher
with an original,
memorable & REAL
personality/style
² HTML, XML, WordPress
² Salesforce.com
² IMB Unica, Marketo
(enterprise marketing
automation platforms)
² Tableau, Domo
² Adobe Marketing &
Creative Cloud
(Test & Target, WEM/CQ,
Site Catalyst, Omniture,
PhotoShop, Illustrator,
Dream Weaver, etc.)
² Jira, Trello,
TargetProcess
(Scrum & Kanban visual
management)
² Technical Power User
(aka geek)
² SEO, SEM, GA
² IA, UE, Design
² Content & Journey
Mapping, Personas
² Metrics & Analytics
² Research, Testing
² Graphic Design
² CMS, Structured
Content (metadata, XML,
taxonomies, etc.)
² Enterprise
collaboration tools
Heathers Experience

11. 1111!H E A T H E R M E Z A @heathermeza
Strengths Core Values Top Traits
² Strategic
² Creative
² Passionate
² Fun, energetic, knowledgeable
² Inspirational, visionary
² Can speak Marketing and IT
² Courage
² Accountability
² Transparency
Education
² Evergreen Valley College
² California Board Certified Licensed
Cosmetologist
² Ongoing education via seminars, classes,
workshops, hours of daily reading, etc.
More about Heather

12. 845 Maria Drive heathergarciameza@gmail.com
Petaluma, California 94954 mobile: 408.829.2136
THANK
YOU!
Heather Meza
For a more traditional view of my resume,
please view my LinkedIn profile
www.linkedin.com/in/heathermeza