Learn these Effective Ways To Market Your Physical Therapy Business. Check out: http://www.ptreferralmachine.com for more info, the’re the Only Complete Physical Therapy Marketing Solution

1. EFFECTIVE WAYS TO
MARKET YOUR PHYSICAL
THERAPY BUSINESS

2. Dynamic Society
o In today's dynamic society,
opportunities for physical therapy
businesses are flourishing too.
o As people tend to become busier with
their everyday lives, their need for
therapy services also increases, which
is good news.
o The challenge now for physical therapy
professionals is to market their practice
effectively, let prospective customers
know they exist, and that it’s okay to
approach them.

3. Online Marketing Strategies
o While technology has shifted
marketing and advertising
strategies from the traditional to
online, offline marketing is still
valuable.
o So while you’re refining your
online marketing strategies, don’t
forget to as well integrate some
offline work into your plan.
o This will give you the chance to
meet your audience in person and
start building relationships with
them, hopefully for long-term.

4. You’d want to make sure that your marketing efforts are
specific and targeted. The way to do this is by focusing on
your community, on local audience. Here are a few ideas to
helping you get started.

5. Get Involved in a Local Sports Event.
o People into sports are exposed to risks of
injury. Runners, for instance, are likely to
experience body pain from consistent
training and who do they turn to for
help? Yes, it’s you.
o Get yourself updated in fitness events
and inquire from the organizers how you
can include a flyer in the registration
packet.
o Offer one free consultation to encourage
more people to schedule a visit to your
clinic. Set up a table on the event day
itself so you can accommodate inquiries
from participants.

6. Tap Into Your Contacts List.
o Your friends or family
members may be active in
local sports organizations.
o Find out how you can
sponsor a team and
consequently put up a banner
for your business in training
venues or gyms.
o Exposure will help your
business stay top of mind of
potential customers. Take
advantage of it.

7. Talk to Business Owners and Host
a Free Injury Clinic.
o People are aware of physical therapy
services. Chances are, they just don’t
know exactly how these can be of help to
them.
o They might be hesitant to ask as they’re
uncertain if they can afford the rates.
Take the first move to getting close to
these people.
o Businesses such as gyms, sports
equipment stores, to typical offices hold
free injury clinic once in a while. Touch
base with the owners and offer your
service for free to their employees. It can
be in the form of a one-time consultation
or a presentation.

8. Contribute an article to local dailies.
o Local newspapers welcome
contributors of high-quality
articles.
o Talk to the editors, introduce
yourself to them, and inquire
about contributing a post to the
health and wellness section.
o This is your chance to establish
authority in the industry, gain
followers, and not to mention,
start partnerships with people
that matter in local media.

9. Check these Out!
o And that wraps up our list. These are only
few of the marketing efforts you can take to
promote your physical therapy business.
Try them and let us know how it works out
for you.
o Check out these Effective Ways To Market
Your Physical Therapy Business.
o Brought to you by PT Referral Machine -
The Only Complete Physical Therapy
Marketing Solution.
o Check it out:
http://www.ptreferralmachine.com for
more details.