Social media has become a major part of how people share information and experiences online. Two-thirds of the world's internet population now visits social network sites. Member communities on social networks have surpassed email and become the fourth most popular online category. The document then outlines 10 steps for developing a social media presence and strategy, including educating oneself about social media, participating in conversations, creating a social media plan, engaging communities through celebrations, helping content spread across networks, using application programming interfaces, exploring and tracking success, and experimenting.