Social Media Tactics

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Just some of the Social Media Tactics that we cover in our Marketing Coaching Programme

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Social Media Tactics

  1. 1. TACTICSMarketing Coaching Programme ONLINE Tactics Fans Friends Followers Signups Downloads Affiliates Revenue Referralshttp://www.theventurecatalyst.co.uk
  2. 2. Frustrated by a lack of fans,friends or followers, online?Stressed by a lack of successwith your social media marketing?What are you selling online?Fill in the boxes below. Your Website Address . Who You’re Trying To Reach Online (B2B or B2C) . What You’re Selling:- Products, Services or Solutions .
  3. 3. WORDPRESSWhat You Will Learn • How to configure wordpress on your server • Which “theme” to use to add power to your online marketing • Which FREE plugins to use to add even more power to your marketing arsenal • How to create a PING list to notify a number of search engines and directories online • How to configure your blog to post automatically to twitter, linkedin & facebook • How to decide what to blog, and how to repurpose your blog content • How to generate backlinks and traffic to your blogAim • To introduce delegates how to use wordpress as part of their marketing strategyOutcomes • Configure wordpress for maximum blogging potential online • Add powerful marketing additions to your blogging configuration • You will have completed the “BLOGGING” tactical section of your plan. http://www.theventurecatalyst.co.uk
  4. 4. LINKEDINWhat You Will Learn • How to get found page 1# in the Linkedin Global Search Results • How to position yourself as an expert on Linkedin • How to generate backlinks and traffic to your blog from linkedin • How to post all of the groups you are a member of – with one click • How to increase the visitors to your profile by 100% or more per day • How to engage and pre-qualify all visitors to your profile • How to avoid making the mistake that 83.5% of members makeAim • To introduce delegates on how to leverage Linkedin.com to their advantageOutcomes • Create a profile on Linkedin.com. • Have a social networking strategy for engaging B2B prospects • You will have completed the “Linkedin” tactical section of your planhttp://www.theventurecatalyst.co.uk
  5. 5. TWITTERWhat You Will Learn • 49 Uncommon Commercial Reasons to use twitter as part of your marketing • Discover a very powerful 4 step process for using twitter • 12 Essential components of setting up your account • 15 Essential factors to finding the right people to follow • 12 vital considerations before sending your first tweet • How to automate your blog posts to twitter & generate revenue via twitter • 11 Essential twitter Apps you can’t live withoutAim • To assist delegates in integrating a twitter channel into their social media marketingOutcomes • Set Up Your Twitter Account • Generate Followers and identify people to follow • You will have completed the “TWITTER” tactical section of your plan http://www.theventurecatalyst.co.uk
  6. 6. YOU TUBEWhat You Will Learn • How to get page #1 rankings on Google Video with your videos • How to drive traffic to specific pages on your website with your Youtube videos • How to ensure your videos get page #1 listings on Youtube • How to generate backlinks to your website from hundreds of other sites • How to generate revenue from your videos • How to upload multiple copies of your video to 12 other video syndication sites • A powerful little known technique for getting Page #1 Google Search listingsAim • To assist delegates in integrating a Youtube Channel into their social media marketingOutcomes • Learn how to upload videos to youtube and generate backlinks to your site • Maximise views, visitor engagement and get found on the Google Search Engine • You will have completed the “YOUTUBE” tactical section of your plan http://www.theventurecatalyst.co.uk
  7. 7. FACEBOOKWhat You Will Learn • Discover a powerful 19 step process to Facebook success • How to wire up your blog to automatically update on your facebook page • Discover specific technologies and apps to add power to your facebook marketing • Learn specific proactive activities to embrace fans and followers • Master specific reactive activities to engage fans and followers on facebook • Leverage specific interactive tasks and activities to generate the results you want • The 10 biggest mistakes people make on facebook and how to avoid themAim • To assist delegates in integrating “facebook” into their social media marketingOutcomes • Create a facebook profile and active timeline • Configure facebook to consolidate your realtime updates from your blog & twitter • You will have completed the “facebook” section of your plan http://www.theventurecatalyst.co.uk
  8. 8. SLIDESHAREWhat You Will Learn • How to publish into the demand of 5m visitors per month • How to generate a page #1 listing on google within 30 minutes and for FREE • How to leverage your digital assets to create an automated lead generation system • How to get other people to recommend your uploaded documents & presentations • How to drive traffic to your website or designated sales page or event page • How to leverage slideshare to qualify prospects & visitors to your LINKEDIN profile • How to achieve similar results on 10 other almost identical websitesAim • To assist delegates in integrating “slideshare” into their social media marketingOutcomes • Confirmed a clear, articulated understanding of your business Idea • How to research the market using both primary and secondary techniques • You will have completed the “Business Idea” section of your business planhttp://www.theventurecatalyst.co.uk
  9. 9. GOOGLE PLUSWhat You Will Learn • Discover how to set up your profile • Discover the 11 types of contact you’ll want to add to your circles • Discover how to leverage “hangouts” to achieve your commercial objectives • How to generate leads and referrals leveraging Google + to your advantage • Who the essential 6 target audiences are for each of your new posts • Discover the only 3 types of post you should consider ever making on G+ • Discover 15 little known tips to maximise your Google + ExperienceAim • To assist delegates in integrating “Google Plus” into their social media marketingOutcomes • You will set up a profile, and circles via Google Plus • You will know how to find and follow others online with Google Plus • You will have completed the “Google Plus” section of your plan http://www.theventurecatalyst.co.uk
  10. 10. LOCAL MARKETINGWhat You Will Learn • How to leverage Google Maps & Google Places • How to leverage numerous low cost & no cost local tactics to raise awareness • How to increase exposure & increase awareness with local media sites • How to generate speaking engagements with local community groups • How to dominate your local market • How to generate advocates to recommend your services locally • Discover powerful social & mobile tactics for raising your profile locallyAim • To assist delegates in integrating “Local Marketing” into their social media marketingOutcomes • You will set up a profile with Google Places • You will learn how to leverage at least 12 local marketing tactics to your advantage • You will have completed the “Local Marketing” section of your plan http://www.theventurecatalyst.co.uk
  11. 11. HOW TO INCREASE YOUR ROI* * * PLATINUM VERSION ONLY * * *What You Will Learn • How to add multiple new revenue streams to your business model • How to add multiple passive revenue streams to your business model • How to earn up to £500 per hour – online with this powerful strategy • How to generate up to £20,000 a year – TAX FREE from your content strategy • How to get paid recommending other products and services via your website • How to double, triple, even quadruple the Life Time Value of a customer Aim • To introduce delegates to powerful strategies for increasing ROI from social media Outcomes • Identify a minum of 3 new revenue opportunities for your business • Increase the Life Time Value of your customers and selling price of your business • You will improve efficiency of the management of your social media marketing http://www.theventurecatalyst.co.uk
  12. 12. HOW TO INCREASE YOUR ROI* * * PLATINUM VERSION ONLY * * *What You Will Learn • How to plan, manage & promote your own affiliate programme • Where to get your web graphics, banners & websites designed cheaply • A Killer strategy for generating more backlinks and getting higher SEO rankings • How to get your product listed in the hottest 25 virtual shopping malls online • Discover the most powerful, proven classified advertising platforms ONLINE • How to double or triple signups to your autoresponder in a week. Aim • To introduce delegates to powerful strategies for increasing ROI from social media Outcomes • Get increased exposure online for FREE • Increase signups and subscribers to your list - guaranteed • You will improve efficiency of the management of your social media marketing http://www.theventurecatalyst.co.uk
  13. 13. HOW TO INCREASE YOUR ROI* * * PLATINUM VERSION ONLY * * *What You Will Learn • How to save up to 79% of your labour costs - online • Never have to buy software for your PC again - ever • How to protect your copyrighted material online for FREE • Get 31,000+ people to sell your solutions on a results only basis • How to protect your PC & Server for FREE • How to generate revenue from all your non-converting leads and signups. Aim • To introduce delegates to powerful strategies for generating more revenue Outcomes • Protect your intellectual property • Save ££££ in future marketing (and software) expenditure • You will improve efficiency of the management of your social media marketing http://www.theventurecatalyst.co.uk
  14. 14. HOW TO INCREASE YOUR ROI* * * PLATINUM VERSION ONLY * * *What You Will Learn • Over 100 useful online marketing tools and resources • Where to get the very best brand monitoring tools • How to automate multiple postings simultaneously - online • How to find out which keywords a competitors website is using ( & their traffic levels) • How to automate over 250 different social media marketing tasks and activities • How to generate over 1000 backlinks to your website within 28 days – (Google friendly) Aim • To introduce delegates to powerful strategies for generating more revenue Outcomes • Get increased exposure online for FREE • Beat the competition at their own game in good times and bad • You will improve efficiency of the management of your social media marketing http://www.theventurecatalyst.co.uk
  15. 15. PROGRESSEVALUATIONBefore You Begin • We will discuss your requirements • We will conduct a situation analysis to establish where you are • We will agree objectives that you wish to achieve from the programme • We will identify core areas of concern to be included in the coaching • We will agree times and methods of delivery (Phone, Skype or in person) • We will agree “consequences” of inaction or inactivity of both parties • We will agree reporting methodologies to confirm progress & results.End of Session – “Gains” Summary • At the end of each session, you will be required to summarise what you’ve gainedEnd of Session - ASSIGNMENT • You will be given a homework assignment to assimilate & apply what you’ve learned • Completing each session assignment will complete one section of your start-up plan • You will be required to complete & return each assignment prior to the next session. http://www.theventurecatalyst.co.uk
  16. 16. WHO SHOULD SIGNUPFOR THE PROGRAMMEPeople • Pre-start Entrepreneurs • Start-up Business Owners • Business Partners • Managers • Senior Management • Board DirectorsProblems you may have • Frustrated by a lack of fans, friends or followers • Stressed by a lack of sales • Under pressure from investors and shareholders for bigger & better results • Confused by the poor lack of engagement or conversions via your website • Overwhelmed by your swelling workload and poor ROI from social media • Declining Market Share due to more aggressive competitorsPut Your Mind At Rest • Progress is guaranteed • Prove to yourself that the tactics work by following our simple instructions • Count, measure and monitor your progress by defining your own KPIs • Think how little sales you need to recoup your investment following our approach http://www.theventurecatalyst.co.uk
  17. 17. MEET THE COURSE AUTHORFraser J. Hay • “The Venture Catalyst” • Former Scottish & UK Shell Livewire • Former Royal Bank of Scotland & PSYBT Winner • Author of The Lead Generation MBA • Author of The 90 Day Marketing Plan • Author of The Social Media Daily Planner • Author of The My Mentor SystemNEXT STEPS • Decide whether you wish to do 1 or all 9 sessions. • View the “video” on the website – HERE. • Get in touch via the “Contact Us” page on the website – HERE.Special Offers • Standard Version of the programme includes a Copy of the Social Media Daily Planner • Platinum Version of the programme includes the Social Media Plan Document. • We are always looking for partners and advocates of the programme. http://www.theventurecatalyst.co.uk

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