Just some of the Social Media Tactics that we cover in our Marketing Coaching Programme

1. TACTICS
Marketing Coaching Programme
ONLINE Tactics
Fans
Friends
Followers
Signups
Downloads
Affiliates
Revenue
Referrals
http://www.theventurecatalyst.co.uk

2. Frustrated by a lack of fans,
friends or followers, online?
Stressed by a lack of success
with your social media marketing?
What are you selling online?
Fill in the boxes below.
Your Website Address
.
Who You’re Trying To Reach Online (B2B or B2C)
.
What You’re Selling:- Products, Services or Solutions
.

3. WORDPRESS
What You Will Learn
• How to configure wordpress on your server
• Which “theme” to use to add power to your online marketing
• Which FREE plugins to use to add even more power to your marketing arsenal
• How to create a PING list to notify a number of search engines and directories online
• How to configure your blog to post automatically to twitter, linkedin & facebook
• How to decide what to blog, and how to repurpose your blog content
• How to generate backlinks and traffic to your blog
Aim
• To introduce delegates how to use wordpress as part of their marketing strategy
Outcomes
• Configure wordpress for maximum blogging potential online
• Add powerful marketing additions to your blogging configuration
• You will have completed the “BLOGGING” tactical section of your plan.
http://www.theventurecatalyst.co.uk

4. LINKEDIN
What You Will Learn
• How to get found page 1# in the Linkedin Global Search Results
• How to position yourself as an expert on Linkedin
• How to generate backlinks and traffic to your blog from linkedin
• How to post all of the groups you are a member of – with one click
• How to increase the visitors to your profile by 100% or more per day
• How to engage and pre-qualify all visitors to your profile
• How to avoid making the mistake that 83.5% of members make
Aim
• To introduce delegates on how to leverage Linkedin.com to their advantage
Outcomes
• Create a profile on Linkedin.com.
• Have a social networking strategy for engaging B2B prospects
• You will have completed the “Linkedin” tactical section of your plan
http://www.theventurecatalyst.co.uk

5. TWITTER
What You Will Learn
• 49 Uncommon Commercial Reasons to use twitter as part of your marketing
• Discover a very powerful 4 step process for using twitter
• 12 Essential components of setting up your account
• 15 Essential factors to finding the right people to follow
• 12 vital considerations before sending your first tweet
• How to automate your blog posts to twitter & generate revenue via twitter
• 11 Essential twitter Apps you can’t live without
Aim
• To assist delegates in integrating a twitter channel into their social media marketing
Outcomes
• Set Up Your Twitter Account
• Generate Followers and identify people to follow
• You will have completed the “TWITTER” tactical section of your plan
http://www.theventurecatalyst.co.uk

6. YOU TUBE
What You Will Learn
• How to get page #1 rankings on Google Video with your videos
• How to drive traffic to specific pages on your website with your Youtube videos
• How to ensure your videos get page #1 listings on Youtube
• How to generate backlinks to your website from hundreds of other sites
• How to generate revenue from your videos
• How to upload multiple copies of your video to 12 other video syndication sites
• A powerful little known technique for getting Page #1 Google Search listings
Aim
• To assist delegates in integrating a Youtube Channel into their social media marketing
Outcomes
• Learn how to upload videos to youtube and generate backlinks to your site
• Maximise views, visitor engagement and get found on the Google Search Engine
• You will have completed the “YOUTUBE” tactical section of your plan
http://www.theventurecatalyst.co.uk

7. FACEBOOK
What You Will Learn
• Discover a powerful 19 step process to Facebook success
• How to wire up your blog to automatically update on your facebook page
• Discover specific technologies and apps to add power to your facebook marketing
• Learn specific proactive activities to embrace fans and followers
• Master specific reactive activities to engage fans and followers on facebook
• Leverage specific interactive tasks and activities to generate the results you want
• The 10 biggest mistakes people make on facebook and how to avoid them
Aim
• To assist delegates in integrating “facebook” into their social media marketing
Outcomes
• Create a facebook profile and active timeline
• Configure facebook to consolidate your realtime updates from your blog & twitter
• You will have completed the “facebook” section of your plan
http://www.theventurecatalyst.co.uk

8. SLIDESHARE
What You Will Learn
• How to publish into the demand of 5m visitors per month
• How to generate a page #1 listing on google within 30 minutes and for FREE
• How to leverage your digital assets to create an automated lead generation system
• How to get other people to recommend your uploaded documents & presentations
• How to drive traffic to your website or designated sales page or event page
• How to leverage slideshare to qualify prospects & visitors to your LINKEDIN profile
• How to achieve similar results on 10 other almost identical websites
Aim
• To assist delegates in integrating “slideshare” into their social media marketing
Outcomes
• Confirmed a clear, articulated understanding of your business Idea
• How to research the market using both primary and secondary techniques
• You will have completed the “Business Idea” section of your business plan
http://www.theventurecatalyst.co.uk

9. GOOGLE PLUS
What You Will Learn
• Discover how to set up your profile
• Discover the 11 types of contact you’ll want to add to your circles
• Discover how to leverage “hangouts” to achieve your commercial objectives
• How to generate leads and referrals leveraging Google + to your advantage
• Who the essential 6 target audiences are for each of your new posts
• Discover the only 3 types of post you should consider ever making on G+
• Discover 15 little known tips to maximise your Google + Experience
Aim
• To assist delegates in integrating “Google Plus” into their social media marketing
Outcomes
• You will set up a profile, and circles via Google Plus
• You will know how to find and follow others online with Google Plus
• You will have completed the “Google Plus” section of your plan
http://www.theventurecatalyst.co.uk

10. LOCAL MARKETING
What You Will Learn
• How to leverage Google Maps & Google Places
• How to leverage numerous low cost & no cost local tactics to raise awareness
• How to increase exposure & increase awareness with local media sites
• How to generate speaking engagements with local community groups
• How to dominate your local market
• How to generate advocates to recommend your services locally
• Discover powerful social & mobile tactics for raising your profile locally
Aim
• To assist delegates in integrating “Local Marketing” into their social media marketing
Outcomes
• You will set up a profile with Google Places
• You will learn how to leverage at least 12 local marketing tactics to your advantage
• You will have completed the “Local Marketing” section of your plan
http://www.theventurecatalyst.co.uk

11. HOW TO INCREASE YOUR ROI
* * * PLATINUM VERSION ONLY * * *
What You Will Learn
• How to add multiple new revenue streams to your business model
• How to add multiple passive revenue streams to your business model
• How to earn up to £500 per hour – online with this powerful strategy
• How to generate up to £20,000 a year – TAX FREE from your content strategy
• How to get paid recommending other products and services via your website
• How to double, triple, even quadruple the Life Time Value of a customer
Aim
• To introduce delegates to powerful strategies for increasing ROI from social media
Outcomes
• Identify a minum of 3 new revenue opportunities for your business
• Increase the Life Time Value of your customers and selling price of your business
• You will improve efficiency of the management of your social media marketing
http://www.theventurecatalyst.co.uk

12. HOW TO INCREASE YOUR ROI
* * * PLATINUM VERSION ONLY * * *
What You Will Learn
• How to plan, manage & promote your own affiliate programme
• Where to get your web graphics, banners & websites designed cheaply
• A Killer strategy for generating more backlinks and getting higher SEO rankings
• How to get your product listed in the hottest 25 virtual shopping malls online
• Discover the most powerful, proven classified advertising platforms ONLINE
• How to double or triple signups to your autoresponder in a week.
Aim
• To introduce delegates to powerful strategies for increasing ROI from social media
Outcomes
• Get increased exposure online for FREE
• Increase signups and subscribers to your list - guaranteed
• You will improve efficiency of the management of your social media marketing
http://www.theventurecatalyst.co.uk

13. HOW TO INCREASE YOUR ROI
* * * PLATINUM VERSION ONLY * * *
What You Will Learn
• How to save up to 79% of your labour costs - online
• Never have to buy software for your PC again - ever
• How to protect your copyrighted material online for FREE
• Get 31,000+ people to sell your solutions on a results only basis
• How to protect your PC & Server for FREE
• How to generate revenue from all your non-converting leads and signups.
Aim
• To introduce delegates to powerful strategies for generating more revenue
Outcomes
• Protect your intellectual property
• Save ££££ in future marketing (and software) expenditure
• You will improve efficiency of the management of your social media marketing
http://www.theventurecatalyst.co.uk

14. HOW TO INCREASE YOUR ROI
* * * PLATINUM VERSION ONLY * * *
What You Will Learn
• Over 100 useful online marketing tools and resources
• Where to get the very best brand monitoring tools
• How to automate multiple postings simultaneously - online
• How to find out which keywords a competitors website is using ( & their traffic levels)
• How to automate over 250 different social media marketing tasks and activities
• How to generate over 1000 backlinks to your website within 28 days – (Google friendly)
Aim
• To introduce delegates to powerful strategies for generating more revenue
Outcomes
• Get increased exposure online for FREE
• Beat the competition at their own game in good times and bad
• You will improve efficiency of the management of your social media marketing
http://www.theventurecatalyst.co.uk

15. PROGRESS
EVALUATION
Before You Begin
• We will discuss your requirements
• We will conduct a situation analysis to establish where you are
• We will agree objectives that you wish to achieve from the programme
• We will identify core areas of concern to be included in the coaching
• We will agree times and methods of delivery (Phone, Skype or in person)
• We will agree “consequences” of inaction or inactivity of both parties
• We will agree reporting methodologies to confirm progress & results.
End of Session – “Gains” Summary
• At the end of each session, you will be required to summarise what you’ve gained
End of Session - ASSIGNMENT
• You will be given a homework assignment to assimilate & apply what you’ve learned
• Completing each session assignment will complete one section of your start-up plan
• You will be required to complete & return each assignment prior to the next session.
http://www.theventurecatalyst.co.uk

16. WHO SHOULD SIGNUP
FOR THE PROGRAMME
People
• Pre-start Entrepreneurs
• Start-up Business Owners
• Business Partners
• Managers
• Senior Management
• Board Directors
Problems you may have
• Frustrated by a lack of fans, friends or followers
• Stressed by a lack of sales
• Under pressure from investors and shareholders for bigger & better results
• Confused by the poor lack of engagement or conversions via your website
• Overwhelmed by your swelling workload and poor ROI from social media
• Declining Market Share due to more aggressive competitors
Put Your Mind At Rest
• Progress is guaranteed
• Prove to yourself that the tactics work by following our simple instructions
• Count, measure and monitor your progress by defining your own KPIs
• Think how little sales you need to recoup your investment following our approach
http://www.theventurecatalyst.co.uk

17. MEET THE COURSE AUTHOR
Fraser J. Hay
• “The Venture Catalyst”
• Former Scottish & UK Shell Livewire
• Former Royal Bank of Scotland & PSYBT Winner
• Author of The Lead Generation MBA
• Author of The 90 Day Marketing Plan
• Author of The Social Media Daily Planner
• Author of The My Mentor System
NEXT STEPS
• Decide whether you wish to do 1 or all 9 sessions.
• View the “video” on the website – HERE.
• Get in touch via the “Contact Us” page on the website – HERE.
Special Offers
• Standard Version of the programme includes a Copy of the Social Media Daily Planner
• Platinum Version of the programme includes the Social Media Plan Document.
• We are always looking for partners and advocates of the programme.
http://www.theventurecatalyst.co.uk