Atlantel 30-60-90 Day Marketing Plan

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  • Atlantel 30-60-90 Day Marketing Plan

    1. 1. ATLANTEL MARKETING PLAN Presented by: Bonnie Stevenson
    2. 2. ATLANTEL MARKETING PLAN Presented by: Bonnie Stevenson
    3. 3. WHO IS BONNIE?
    4. 4. WHO IS BONNIE?
    5. 5. WHO IS BONNIE?• Highly organized
    6. 6. WHO IS BONNIE?• Highly organized• Detail oriented
    7. 7. WHO IS BONNIE?• Highly organized• Detail oriented• Deadline driven
    8. 8. WHO IS BONNIE?• Highly organized• Detail oriented• Deadline driven• Responsive
    9. 9. WHO IS BONNIE?• Highly organized• Detail oriented• Deadline driven• Responsive• Enthusiastic
    10. 10. WHO IS BONNIE?• Highly organized• Detail oriented• Deadline driven• Responsive• Enthusiastic• Excellent communicator
    11. 11. WHO IS BONNIE?• Highly organized• Detail oriented• Deadline driven• Responsive• Enthusiastic• Excellent communicator• YOUR GO-GETTER SOLUTION!
    12. 12. WHAT DOES BONNIE BRING TO ATLANTEL?
    13. 13. WHAT DOES BONNIE BRING TO ATLANTEL?• More than 10 years of marketing communications experience
    14. 14. WHAT DOES BONNIE BRING TO ATLANTEL?• More than 10 years of marketing communications experience• Directexperience in managing an organization’s brand and image, and developing first-class communications
    15. 15. WHAT DOES BONNIE BRING TO ATLANTEL?• More than 10 years of marketing communications experience• Directexperience in managing an organization’s brand and image, and developing first-class communications• Adept skills in implementing and measuring communications strategies
    16. 16. WHAT DOES BONNIE BRING TO ATLANTEL?• More than 10 years of marketing communications experience• Directexperience in managing an organization’s brand and image, and developing first-class communications• Adept skills in implementing and measuring communications strategies• Top notch project management skills
    17. 17. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply
    18. 18. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles
    19. 19. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns
    20. 20. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns • Links direct to incorrect sites
    21. 21. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns • Links direct to incorrect sites • A lot of white space
    22. 22. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns • Links direct to incorrect sites • A lot of white space • Sizing of product boxes and pricing is inconsistent
    23. 23. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns • Links direct to incorrect sites • A lot of white space • Sizing of product boxes and pricing is inconsistent • Stock photos not replaced with purchased photos
    24. 24. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • A lot of white space • Sizing of product boxes and pricing is inconsistent • Stock photos not replaced with purchased photos
    25. 25. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • Stock photos not replaced with purchased photos
    26. 26. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos
    27. 27. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed first without having to scroll down on the Web page
    28. 28. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed first without having to scroll down on the Web page
    29. 29. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed first without having to scroll down on the Web page
    30. 30. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Update “About Us” page to • Links direct to incorrect sites • Coming soon information include staff bios -- something under “Support & Training” fun • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed first without having to scroll down on the Web page
    31. 31. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Update “About Us” page to • Links direct to incorrect sites • Coming soon information include staff bios -- something under “Support & Training” fun • A lot of white space page: knowledge base and tech forum • No mention of Amazon or • Sizing of product boxes and Ebay stores pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed first without having to scroll down on the Web page
    32. 32. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Update “About Us” page to • Links direct to incorrect sites • Coming soon information include staff bios -- something under “Support & Training” fun • A lot of white space page: knowledge base and tech forum • No mention of Amazon or • Sizing of product boxes and Ebay stores pricing is inconsistent • “Specials” page does not stand out • Increase Web sales, advertise • Stock photos not replaced where possible with purchased photos • The most important information should be displayed first without having to scroll down on the Web page
    33. 33. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Update “About Us” page to • Links direct to incorrect sites • Coming soon information include staff bios -- something under “Support & Training” fun • A lot of white space page: knowledge base and tech forum • No mention of Amazon or • Sizing of product boxes and Ebay stores pricing is inconsistent • “Specials” page does not stand out • Increase Web sales, advertise • Stock photos not replaced where possible with purchased photos • The most important information should be • Add more information on displayed first without having products to scroll down on the Web page
    34. 34. ATLANTEL’S NEEDS• Website analytics • Site usage • Visits, page views, pages/visit • Bounce rate • Average time on site • Percent of new visits • Traffic sources • Search engines • Direct traffic • Referring sites • Content overview
    35. 35. ATLANTEL’S NEEDS• Ander Communications website, example 1
    36. 36. ATLANTEL’S NEEDS• Ander Communications website, example 1
    37. 37. ATLANTEL’S NEEDS• Ander Communications website, example 2
    38. 38. ATLANTEL’S NEEDS• Ander Communications website, example 2
    39. 39. ATLANTEL’S NEEDS• Ander Communications website, example 3
    40. 40. ATLANTEL’S NEEDS• Ander Communications website, example 3
    41. 41. ATLANTEL’S NEEDS• Ander Communications website, example 4
    42. 42. ATLANTEL’S NEEDS• Ander Communications website, example 4
    43. 43. ATLANTEL’S NEEDS• Ander Communications website, example 5
    44. 44. ATLANTEL’S NEEDS• Ander Communications website, example 5
    45. 45. ATLANTEL’S NEEDS• E-marketing
    46. 46. ATLANTEL’S NEEDS• E-marketing
    47. 47. ATLANTEL’S NEEDS• E-marketing • Manage process for sales
    48. 48. ATLANTEL’S NEEDS• E-marketing • Manage process for sales • Create distribution schedule
    49. 49. ATLANTEL’S NEEDS• E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters
    50. 50. ATLANTEL’S NEEDS• E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters • Reporting
    51. 51. ATLANTEL’S NEEDS• E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters • Reporting • Number of emails opened, deleted
    52. 52. ATLANTEL’S NEEDS• E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters • Reporting • Number of emails opened, deleted • Determine bounce backs (contact loss and undeliverable)
    53. 53. ATLANTEL’S NEEDS• E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters • Reporting • Number of emails opened, deleted • Determine bounce backs (contact loss and undeliverable) • Unique clicks per link/click thru rate, measure using www.emailstatcenter.com
    54. 54. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” “Sales can’t always get away to attend special events because they are too busy making sales” “We need someone to come in and be the face of Atlantel”
    55. 55. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel “Sales can’t always get away to attend special events because they are too busy making sales” “We need someone to come in and be the face of Atlantel”
    56. 56. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events because they are too busy making sales” “We need someone to come in and be the face of Atlantel”
    57. 57. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” “We need someone to come in and be the face of Atlantel”
    58. 58. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL “We need someone to come in and be the face of Atlantel”
    59. 59. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone to come in and be the face of Atlantel”
    60. 60. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone • BICSI to come in and be the face of Atlantel”
    61. 61. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone • BICSI to come in and be the face of Atlantel” • 2011 Fall conference and exhibition, September 18-22, 2011, Las Vegas, NV
    62. 62. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone • BICSI to come in and be the face of Atlantel” • 2011 Fall conference and exhibition, September 18-22, 2011, Las Vegas, NV • 2012 Winter conference and exhibition, February 12-16, 2012, Orlando, FL
    63. 63. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone • BICSI to come in and be the face of Atlantel” • 2011 Fall conference and exhibition, September 18-22, 2011, Las Vegas, NV • 2012 Winter conference and exhibition, February 12-16, 2012, Orlando, FL • 2012 Fall conference and exhibition, September 16-20, 2012, Anaheim, CA
    64. 64. ATLANTEL’S NEEDS• Social media marketing
    65. 65. ATLANTEL’S NEEDS• Social media marketing
    66. 66. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation
    67. 67. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc.
    68. 68. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar
    69. 69. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats:
    70. 70. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of five Web users visit a social networking site on a monthly basis
    71. 71. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of five Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes
    72. 72. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of five Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double
    73. 73. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of five Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double • More than 1M companies have LinkedIn Co. pages
    74. 74. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of five Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double • More than 1M companies have LinkedIn Co. pages • There are more than 2B video views on YouTube every 24 hours
    75. 75. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of five Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double • More than 1M companies have LinkedIn Co. pages • There are more than 2B video views on YouTube every 24 hours • 33% of active Twitter users share opinions on companies or products
    76. 76. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of five Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double • More than 1M companies have LinkedIn Co. pages • There are more than 2B video views on YouTube every 24 hours • 33% of active Twitter users share opinions on companies or products • 20M Facebook users become Fans of pages each day
    77. 77. ATLANTEL’S NEEDS• Collateral and promotional items “We need to print the price guide more frequently” “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
    78. 78. ATLANTEL’S NEEDS• Collateral and promotional items “We need to print the price guide more frequently” “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
    79. 79. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
    80. 80. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
    81. 81. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
    82. 82. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
    83. 83. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
    84. 84. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
    85. 85. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella “We have the standard promo items, but we could use new items”
    86. 86. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up “We have the standard promo items, but we could use new items”
    87. 87. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering “We have the standard promo items, but we could use new items”
    88. 88. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering • Promotional items “We have the standard promo items, but we could use new items”
    89. 89. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering • Promotional items “We have the standard • “Refresh” promo items, but we could use new items”
    90. 90. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering • Promotional items “We have the standard • “Refresh” promo items, but we could use new items” • Collateral
    91. 91. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering • Promotional items “We have the standard • “Refresh” promo items, but we could use new items” • Collateral • Standard boilerplate and font
    92. 92. THE FUTURE OF ATLANTEL
    93. 93. TAKING A LOOK INTO THE FUTURE 30 DAYS
    94. 94. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    95. 95. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    96. 96. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    97. 97. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    98. 98. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    99. 99. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    100. 100. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    101. 101. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    102. 102. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    103. 103. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    104. 104. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    105. 105. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    106. 106. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    107. 107. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    108. 108. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    109. 109. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
    110. 110. TAKING A LOOK INTO THE FUTURE 60 DAYS
    111. 111. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    112. 112. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    113. 113. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    114. 114. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    115. 115. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    116. 116. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    117. 117. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    118. 118. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    119. 119. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    120. 120. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    121. 121. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    122. 122. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    123. 123. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    124. 124. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    125. 125. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    126. 126. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    127. 127. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    128. 128. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
    129. 129. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral

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